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Schuppenflechte Kopfhaut

Schuppenflechte Kopfhaut shows low returns (0.1%), but soft demand (-16.1% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 27Growth 17Conversion 73Competition 50Returns 100Price range 67Avg price 68Brand share 70Review moat 38Quality gap 60
This niche Category average · 1,260 niches

Is Schuppenflechte Kopfhaut profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schuppenflechte Kopfhaut is a €113K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Worth a look — 53/100.

Schuppenflechte Kopfhaut: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.1% over the last 90 days and 6.7% of searches end in a purchase.

€113K

revenue / yr

Units sold / yr8K
Search volume / yr-16.1%119K
Conversion rate6.7%
Avg price€14.17

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers19 · 125
Top-5 product click share55%
Open market37%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement86%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews2,655

Top Schuppenflechte Kopfhaut products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€11K€17K€23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

125

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

30%

  • Evolsin19%
  • Ketozolin14%
  • STIEPROX11%
  • TIS farmaceutic10%
  • VICHY8%
  • Roycederm7%

Schuppenflechte Kopfhaut demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR6.7%Products28Brands19Top 5 Brands63%OOS Rate0.2%Rating4.4★Reviews2,655Avg BSR#484
4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.5×

Top Schuppenflechte Kopfhaut search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schuppenflechte kopfhaut26K/yr
  • psoriasis shampoo17K/yr
  • seborrhoisches ekzem shampoo15K/yr
  • shampoo gegen schuppenflechte11K/yr
  • schuppenflechte shampoo8K/yr
  • shampoo schuppenflechte kopfhaut7K/yr
  • neutrogena t/sal therapeutic shampoo6K/yr
  • medizinisches shampoo5K/yr
  • psoriasis kopfhaut6K/yr
  • neurodermitis shampoo6K/yr

What reviews say buyers love and hate about Schuppenflechte Kopfhaut

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt22%

Quality

Preis-Leistungs-Verhältnis9%

Bestes Preis-Leistungsverhältnis

Geruch8%

Guter Schaum, guter Duft

beworben Vs Tatsächliches Produkt7%

Macht was verspricht

Reinigung6%

Super Shampoo

What buyers complain about

76% of reviews
Allergien27%

Juckreiz

Preis-Leistungs-Verhältnis15%

Schade für den den Preis

Funktionalität insgesamt9%

Wirkung mangelhaft

Geruch8%

Schlimmster Geruch ever

Feucht/Trocken5%

Kopfhaut ist nach dem Waschen trocken, itchy und schuppig

Schuppenflechte Kopfhaut return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
31%
2beworben Vs Tatsächliches Produkt
22%
3Geruch
16%
4schädigen/verbrennen Haare
3%
5Gesamtgröße
3%

Common Schuppenflechte Kopfhaut questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schuppenflechte Kopfhaut 53/100 on Amazon Germany — Worth a look. The niche generates €113K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.1% over the last 90 days.
Search demand for Schuppenflechte Kopfhaut on Amazon Germany peaks in Feb–Oct–Nov, where the busiest month runs 3.5× the quietest.