Skip to content

Schminkstifte Für Kinder

Fail

Demand is soft, at -70.3% this quarter, so Schminkstifte Für Kinder is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€26K/yr47K searches / yr
90-day growth
-70.3%search demand this quarter
Competition
60%top-5 click share · 15 brands · 22 sellers

Flapen Score

Schminkstifte Für Kinder against its category

The dotted line is the Kosmetik average. Past it, Schminkstifte Für Kinder is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schminkstifte Für Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Schminkstifte Für Kinder 47K times last year and spent an estimated €26K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-70.3%
Conversion, latest week
6.8%
Market size, estimated
€26Ka year
Peak month
February6.9× the quietest month
Top search term
schminkstifte für kinder18K searches a year

02 · Price

A sale here is worth €8.07.

Listings sell for €8.07 on average, from €4.18 to €13.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €8.07 that is €807 to €2K a year per listing.

Average price
€8.07under the $15 to $100 sweet spot
Price range
€4.18–€13.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€807–€2K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #81 within Make-Up. It carries 1,551 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#81in Make-Up
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
1,551per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Schminkstifte Für Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

19%

  • Brand 120%
  • Brand 218%
  • Brand 317%
  • Brand 411%
  • Brand 59%
  • Brand 66%

Demand

Schminkstifte Für Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 6.9×

Search terms

Top Schminkstifte Für Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schminkstifte für kinder18K/yr
  • schminkstifte12K/yr
  • kinderschminke stifte7K/yr
  • schminkstifte gesicht5K/yr
  • schminkstifte karneval6K/yr

Reviews and returns

What reviews say buyers love and hate about Schminkstifte Für Kinder

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Farbe”
13%of negative reviews mention “Lackqualität”
1.4%of orders come back
“Die Stifte, sind teilweise ausgetrocknet (zB der Braunstift)- also malen nicht”
A buyer, on “Lackqualität”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schminkstifte Für Kinder questions

Answered from the same tracked data.