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schminkstifte für kinder

Skip it

Soft demand (-70.3% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 73Competition 41Returns 86Price range 0Avg price 22Brand share 50Review moat 49Quality gap 84

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,550.64

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€8.07

avg listing price — sweet spot $15–$100

Market size

Bad€26K

€26K/yr · 47K searches

Growth

Bad-70.3%

90-day search growth — must beat 0% to launch

Price range

Bad€4.18–€13.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, schminkstifte für kinder is a €26K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schminkstifte für kinder market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€24K–€32K
units × avg price
Conversion rate
6.8%
Avg BSR
#81
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
1.5%
Avg brand age
40 months
Avg seller age
203 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

19%

  • colozoo20%
  • Blue Squid18%
  • Eleanore's Diary17%
  • Beesjuy11%
  • ACWOO9%
  • URAQT6%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -70.3% search growth over the last 90 days.
3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 6.9×

Top schminkstifte für kinder search terms

  • schminkstifte für kinder18K/yr
  • schminkstifte12K/yr
  • kinderschminke stifte7K/yr
  • schminkstifte gesicht5K/yr
  • schminkstifte karneval6K/yr
All search terms

Top schminkstifte für kinder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€1K10%€3K15%€4K20%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about schminkstifte für kinder

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe35%

“Besonders die Metallic-Farben sehen auf der Haut echt cool aus und kamen bei unserem Großen, der sonst eher der Typ „Lego und Technik“ ist, super an.”

Benutzerfreundlichkeit10%

“lassen sich gut handhaben.”

Lackqualität9%

“Die Farben sind satt”

Einfache Reinigung5%

“Lässt sich gut entfernen”

Qualität insgesamt4%

“Das Set ist sehr umfangreicht”

Allergien3%

“keine Irritationen auf der Gesichtshaut erkennen lassen.”

Einfache Anwendung3%

“leicht aufzutragen”

Dicke2%

“Recht dick”

beworben Vs Tatsächliches Produkt2%

“Hält was es verspricht”

Komfort insgesamt2%

“aber angenehm auf der Haut”

What buyers complain about

Lackqualität13%

“Die Stifte, sind teilweise ausgetrocknet (zB der Braunstift)- also malen nicht”

Farbe11%

“Nicht so intensive Farben”

Gesamtgröße7%

“Sind kleiner als erwartet”

Qualität insgesamt7%

“Schlechte Qualität”

Haltbarkeit7%

“Haltbarkeit ausbaufähig”

Benutzerfreundlichkeit4%

“Und - schwer zu entfernen”

Abdeckung4%

“Keine Abdeckung”

Dicke4%

“leider etwas dünn und eher so mittel”

Feucht/Trocken4%

“Die Stifte sind zum Teil trocken”

Empfindlichkeit insgesamt3%

“Nichts für empfindliche Haut”

Top return reasons

Lackqualität16%
Funktionalität insgesamt15%
Farbe14%
Qualität insgesamt8%
Gesamtgröße8%
Haltbarkeit5%
Abdeckung4%
beworben Vs Tatsächliches Produkt4%
Kompatibilität – insgesamt3%
Feucht/Trocken3%

Common questions

Is schminkstifte für kinder profitable to sell on Amazon Germany?
The niche generates €26K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -70.3%. Flapen's verdict: Skip it (40/100).
How competitive is the schminkstifte für kinder niche?
15 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in schminkstifte für kinder?
Top complaints mined from reviews: Lackqualität, Farbe, Gesamtgröße. The return rate is 1.4%.
When does demand for schminkstifte für kinder peak?
Demand peaks in Jan–Feb–Nov; the busiest month runs 6.9× the quietest.
What does it cost to enter the schminkstifte für kinder niche?
Listings span €4.18–€13.00; the average listing price is €8.07 (sweet spot $15–$100). The average incumbent carries 1,551 reviews — the moat a new listing must climb.