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52

schminkset frauen

Worth a look

Shows low returns (0.4%), but weak search conversion (0.8%) keeps it on the watch list.

Market size 13Growth 16Conversion 10Competition 82Returns 98Price range 77Avg price 85Brand share 79Review moat 49Quality gap 60

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€18.92

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great€7.70–€39.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,631.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Market size

Bad€54K

€54K/yr · 356K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, schminkset frauen is a €54K/yr Amazon Germany market (356K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schminkset frauen market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€76K–€95K
units × avg price
Conversion rate
0.8%
Avg BSR
#56
Page quality
0%
Prime
98%
Sponsored
98%
Out of stock
9.6%
Avg brand age
34 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

63

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

33%

Top 20: 73%

Open market

38%

  • Muiefe16%
  • Viugex13%
  • ZMILE Cosmetics12%
  • JWEX8%
  • bonvoyage7%
  • Essence Cosmetics6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Top schminkset frauen search terms

  • make-up sets52K/yr
  • makeup set54K/yr
  • schminkset60K/yr
  • schminke set37K/yr
  • schminkset frauen33K/yr
  • schmink set23K/yr
  • make up set für frauen24K/yr
  • makyaj seti9K/yr
  • makeup set damen10K/yr
  • schmink set damen12K/yr
All search terms

Top schminkset frauen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schminkset frauen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Overall, I'm satisfied”

Geschenk Zweck24%

“Ich finde es auch schön, dass es in einem süßen, passenden Karton geliefert wird (so kann man es auch gut verschenken).”

Farbe14%

“Super schöne Farben - love it”

Preis-Leistungs-Verhältnis11%

“I think the price-performance ratio is good considering the huge selection”

beworben Vs Tatsächliches Produkt4%

“Gutes Produkt, genau wie auf den Fotos”

Benutzerfreundlichkeit3%

“Super Einsteiger-Set zum Ausprobieren”

Geruch3%

“Riecht und schmeckt nach dem Original”

Gesamtgröße2%

“alles passt”

Einfache Anwendung2%

“Die meisten Produkte lassen sich relativ gut auftragen”

Eignung für trockene Haut1%

“SKIN Hydrated Ever After Skincare überzeugt”

What buyers complain about

Qualität insgesamt24%

“Qualität ungenügend”

Gesamtgröße10%

“Sehr kleiner als gedacht also mini Mini Mini Dosen”

Preis-Leistungs-Verhältnis10%

“Sehr billig”

Allergien7%

“Allergische Reaktionen”

Farbe7%

“die Farben scheinen oft eher mittelmäßig pigmentiert zu sein”

Benutzerfreundlichkeit3%

“teilweise unbrauchbar”

Geruch2%

“0815 Drogerieduft”

Haltbarkeit2%

“Haltbarkeit nicht lange”

Stärke2%

“Der Inhalt eher sehr dürftig auf dem Foto stellte er sich so dar als ob der Koffer gefüllt sei für mich war der Inhalt eher dürftig”

Einfache Reinigung2%

“Nur ganz schwer bis gar nicht abwaschbar”

Top return reasons

Qualität insgesamt20%
Gesamtgröße19%
Defekt Material/Teile12%
beworben Vs Tatsächliches Produkt9%
Funktionalität insgesamt8%
Preis-Leistungs-Verhältnis6%
Geruch4%
Produktzustand3%
Farbe3%
Helligkeit/Glanz/Glühen2%

Common questions

Is schminkset frauen profitable to sell on Amazon Germany?
The niche generates €54K/yr across 53 tracked products. 4 of 21 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the schminkset frauen niche?
24 brands and 63 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in schminkset frauen?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
When does demand for schminkset frauen peak?
Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the schminkset frauen niche?
Listings span €7.70–€39.42; the average listing price is €18.92 (sweet spot $15–$100). The average incumbent carries 1,632 reviews — the moat a new listing must climb.