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Schminkset Frauen

Schminkset Frauen shows low returns (0.4%), but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47

Market size 13Growth 16Conversion 10Competition 82Returns 98Price range 77Avg price 85Brand share 79Review moat 49Quality gap 60
This niche Category average · 1,260 niches

Is Schminkset Frauen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schminkset Frauen is a €54K/yr Amazon Germany market (356K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Schminkset Frauen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.9% over the last 90 days and 0.8% of searches end in a purchase.

€54K

revenue / yr

Units sold / yr5K
Search volume / yr-17.9%356K
Conversion rate0.8%
Avg price€18.92

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers24 · 63
Top-5 product click share33%
Open market44%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement98%
New entrants (1y)21· 4 succeeded
Avg rating4.4★
Avg reviews1,632

Top Schminkset Frauen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

63

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

33%

Top 20: 73%

Open market

38%

  • Muiefe16%
  • Viugex13%
  • ZMILE Cosmetics12%
  • JWEX8%
  • bonvoyage7%
  • Essence Cosmetics6%

Schminkset Frauen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume356KCVR0.8%Products53Brands24Top 5 Brands56%OOS Rate9.6%Rating4.4★Reviews1,632Avg BSR#56
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Top Schminkset Frauen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • make-up sets52K/yr
  • makeup set54K/yr
  • schminkset60K/yr
  • schminke set37K/yr
  • schminkset frauen33K/yr
  • schmink set23K/yr
  • make up set für frauen24K/yr
  • makyaj seti9K/yr
  • makeup set damen10K/yr
  • schmink set damen12K/yr

What reviews say buyers love and hate about Schminkset Frauen

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt24%

Overall, I'm satisfied

Geschenk Zweck24%

Ich finde es auch schön, dass es in einem süßen, passenden Karton geliefert wird (so kann man es auch gut verschenken).

Farbe14%

Super schöne Farben - love it

Preis-Leistungs-Verhältnis11%

I think the price-performance ratio is good considering the huge selection

beworben Vs Tatsächliches Produkt4%

Gutes Produkt, genau wie auf den Fotos

What buyers complain about

69% of reviews
Qualität insgesamt24%

Qualität ungenügend

Gesamtgröße10%

Sehr kleiner als gedacht also mini Mini Mini Dosen

Preis-Leistungs-Verhältnis10%

Sehr billig

Allergien7%

Allergische Reaktionen

Farbe7%

die Farben scheinen oft eher mittelmäßig pigmentiert zu sein

Schminkset Frauen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
20%
2Gesamtgröße
19%
3Defekt Material/Teile
12%
4beworben Vs Tatsächliches Produkt
9%
5Funktionalität insgesamt
8%

Common Schminkset Frauen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schminkset Frauen 52/100 on Amazon Germany — Worth a look. The niche generates €54K/yr across 53 tracked products. 4 of 21 products launched in the last 360 days are still selling. Search demand moved -17.9% over the last 90 days.
Search demand for Schminkset Frauen on Amazon Germany peaks in Nov–Dec, where the busiest month runs 5.1× the quietest.