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schminkkoffer

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 8Growth 10Conversion 7Competition 87Returns 77Price range 88Avg price 95Brand share 80Review moat 45Quality gap 55

Avg price

Incredible€29.46

avg listing price — sweet spot $15–$100

Price range

Great€7.70–€90.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,989.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Market size

Bad€32K

€32K/yr · 190K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, schminkkoffer is a €32K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schminkkoffer market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€44K–€59K
units × avg price
Conversion rate
0.6%
Avg BSR
#85
Page quality
0%
Prime
75%
Sponsored
96%
Out of stock
7.8%
Avg brand age
33 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

68

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

28%

Top 20: 61%

Open market

40%

  • Joligrace18%
  • Yaheetech11%
  • ZMILE Cosmetics11%
  • Relavel9%
  • SONGMICS6%
  • bonvoyage4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.8×

Top schminkkoffer search terms

  • schminkkoffer damen73K/yr
  • make up koffer33K/yr
  • makeup koffer15K/yr
  • make up box16K/yr
  • schminkkoffer leer18K/yr
  • makeup box10K/yr
  • schminkbox12K/yr
  • schminkkoffer groß6K/yr
  • make up case4K/yr
  • zmile cosmetics4K/yr
All search terms

Top schminkkoffer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€9596%€2K9%€3K12%€4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schminkkoffer

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkte”

Preis-Leistungs-Verhältnis11%

“Super Preis/Leistung Verhältnis, da gibt’s nichts zum meckern”

beworben Vs Tatsächliches Produkt9%

“Sehr schön, wie auf dem Foto”

Gesamtgröße8%

“alles passt”

Geschenk Zweck7%

“Super Geschenk”

Speicherkapazität6%

“Kleiner praktischer Koffer um Utensilien zu verstauen”

Benutzerfreundlichkeit6%

“Praktisch und schick”

Design insgesamt4%

“schönes Design”

Farbe4%

“Coole Farben”

Stärke3%

“robuster”

What buyers complain about

Qualität insgesamt28%

“Schade...billig verarbeitet.”

Gesamtgröße15%

“Er ist allerdings ziemlich klein”

Preis-Leistungs-Verhältnis8%

“Sehr billig”

Materialqualität6%

“Der Schmink Koffer ist so billiges Material benutzt”

Stärke5%

“Könnte noch robuster sein”

Geruch3%

“bitet viel Platz leider stinkt er nach einem Jahr immer noch”

Produktzustand3%

“Neu bestellt und gebrauchte bekommen”

Defekt Material/Teile3%

“Vieles defekt oder bereits benutzt”

Verschluss Qualität3%

“leider funktionierte der Schiebegriff nicht”

Haltbarkeit3%

“Ich bin echt enttäuscht, dass es für diesen Preis jetzt schon kaputtgegangen ist”

Top return reasons

Gesamtgröße60%
Qualität insgesamt10%
Materialqualität4%
Farbe4%
Defekt Material/Teile3%
beworben Vs Tatsächliches Produkt2%
Geruch2%
Funktionalität insgesamt2%
Gewicht schwer1%
Falten1%

Common questions

Is schminkkoffer profitable to sell on Amazon Germany?
The niche generates €32K/yr across 67 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (49/100).
How competitive is the schminkkoffer niche?
33 brands and 68 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in schminkkoffer?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 1.9%.
When does demand for schminkkoffer peak?
Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 12.8× the quietest.
What does it cost to enter the schminkkoffer niche?
Listings span €7.70–€90.08; the average listing price is €29.46 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.