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Schminkkoffer

weak search conversion (0.6%) — Schminkkoffer doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 8Growth 10Conversion 7Competition 87Returns 77Price range 88Avg price 95Brand share 80Review moat 45Quality gap 55
This niche Category average · 1,260 niches

Is Schminkkoffer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schminkkoffer is a €32K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Schminkkoffer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.6% over the last 90 days and 0.6% of searches end in a purchase.

€32K

revenue / yr

Units sold / yr2K
Search volume / yr-30.6%190K
Conversion rate0.6%
Avg price€29.46

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers33 · 68
Top-5 product click share28%
Open market45%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 67 products

Sponsored placement96%
New entrants (1y)10· 1 succeeded
Avg rating4.4★
Avg reviews1,990

Top Schminkkoffer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€959€2K€3K€4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

68

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

28%

Top 20: 61%

Open market

40%

  • Joligrace18%
  • Yaheetech11%
  • ZMILE Cosmetics11%
  • Relavel9%
  • SONGMICS6%
  • bonvoyage4%

Schminkkoffer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR0.6%Products67Brands33Top 5 Brands55%OOS Rate7.8%Rating4.4★Reviews1,990Avg BSR#85
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.8×

Top Schminkkoffer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schminkkoffer damen73K/yr
  • make up koffer33K/yr
  • makeup koffer15K/yr
  • make up box16K/yr
  • schminkkoffer leer18K/yr
  • makeup box10K/yr
  • schminkbox12K/yr
  • schminkkoffer groß6K/yr
  • make up case4K/yr
  • zmile cosmetics4K/yr

What reviews say buyers love and hate about Schminkkoffer

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt26%

Super Produkte

Preis-Leistungs-Verhältnis11%

Super Preis/Leistung Verhältnis, da gibt’s nichts zum meckern

beworben Vs Tatsächliches Produkt9%

Sehr schön, wie auf dem Foto

Gesamtgröße8%

alles passt

Geschenk Zweck7%

Super Geschenk

What buyers complain about

75% of reviews
Qualität insgesamt28%

Schade...billig verarbeitet.

Gesamtgröße15%

Er ist allerdings ziemlich klein

Preis-Leistungs-Verhältnis8%

Sehr billig

Materialqualität6%

Der Schmink Koffer ist so billiges Material benutzt

Stärke5%

Könnte noch robuster sein

Schminkkoffer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
60%
2Qualität insgesamt
10%
3Materialqualität
4%
4Farbe
4%
5Defekt Material/Teile
3%

Common Schminkkoffer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schminkkoffer 49/100 on Amazon Germany — Skip it. The niche generates €32K/yr across 67 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -30.6% over the last 90 days.
Search demand for Schminkkoffer on Amazon Germany peaks in Jul–Aug–Sep–Oct–Nov–Dec, where the busiest month runs 12.8× the quietest.