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Schminkkoffer

Fail

Buyers convert on only 0.6% of searches, so Schminkkoffer is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€32K/yr190K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
28%top-5 click share · 33 brands · 68 sellers

Flapen Score

Schminkkoffer against its category

The dotted line is the Kosmetik average. Past it, Schminkkoffer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schminkkoffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Schminkkoffer 190K times last year and spent an estimated €32K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
0.6%
Market size, estimated
€32Ka year
Peak month
December12.8× the quietest month
Top search term
schminkkoffer damen73K searches a year

02 · Price

A sale here is worth €29.46.

Listings sell for €29.46 on average, from €7.70 to €90.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €29.46 that is €0 to €3K a year per listing.

Average price
€29.46inside the $15 to $100 sweet spot
Price range
€7.70–€90.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #85 within Make-Up. It carries 1,990 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
75%
Out of stock, average day
7.8%
Average rank
#85in Make-Up
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,990per listing
Listings tracked
67

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Schminkkoffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

68

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

28%

Top 20: 61%

Open market

40%

  • Brand 118%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Schminkkoffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.8×

Search terms

Top Schminkkoffer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schminkkoffer damen73K/yr
  • make up koffer33K/yr
  • makeup koffer15K/yr
  • make up box16K/yr
  • schminkkoffer leer18K/yr
  • makeup box10K/yr
  • schminkbox12K/yr
  • schminkkoffer groß6K/yr
  • make up case4K/yr
  • zmile cosmetics4K/yr

Reviews and returns

What reviews say buyers love and hate about Schminkkoffer

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Schade...billig verarbeitet.”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schminkkoffer questions

Answered from the same tracked data.