Skip to content

Schminke

Schminke shows low returns (0.4%), but weak search conversion (1.0%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 14Growth 14Conversion 12Competition 80Returns 98Price range 77Avg price 86Brand share 73Review moat 48Quality gap 58
This niche Category average · 1,260 niches

Is Schminke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schminke is a €56K/yr Amazon Germany market (303K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Schminke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.0% over the last 90 days and 1.0% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr5K
Search volume / yr-22.0%303K
Conversion rate1.0%
Avg price€19.29

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers23 · 57
Top-5 product click share35%
Open market39%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement100%
New entrants (1y)19· 4 succeeded
Avg rating4.4★
Avg reviews1,722

Top Schminke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

57

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

35%

Top 20: 75%

Open market

33%

  • Muiefe18%
  • Viugex15%
  • ZMILE Cosmetics11%
  • JWEX9%
  • bonvoyage8%
  • SONGQEE6%

Schminke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume303KCVR1.0%Products47Brands23Top 5 Brands61%OOS Rate11.4%Rating4.4★Reviews1,722Avg BSR#58
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Schminke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makeup set54K/yr
  • schminkset60K/yr
  • schminke set37K/yr
  • schminkset frauen33K/yr
  • schmink set23K/yr
  • make up set für frauen24K/yr
  • beuty11K/yr
  • makyaj seti9K/yr
  • makeup set damen10K/yr
  • schminke teenager mädchen11K/yr

What reviews say buyers love and hate about Schminke

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Geschenk Zweck24%

Ich finde es auch schön, dass es in einem süßen, passenden Karton geliefert wird (so kann man es auch gut verschenken).

Qualität insgesamt24%

Overall, I'm satisfied

Farbe14%

Super schöne Farben - love it

Preis-Leistungs-Verhältnis9%

I think the price-performance ratio is good considering the huge selection

beworben Vs Tatsächliches Produkt4%

Gutes Produkt, genau wie auf den Fotos

What buyers complain about

68% of reviews
Qualität insgesamt22%

Qualität ungenügend

Gesamtgröße11%

Sehr kleiner als gedacht also mini Mini Mini Dosen

Allergien8%

Allergische Reaktionen

Farbe8%

die Farben scheinen oft eher mittelmäßig pigmentiert zu sein

Preis-Leistungs-Verhältnis6%

Ist das geld nicht wert

Schminke return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
20%
2Gesamtgröße
19%
3Defekt Material/Teile
12%
4beworben Vs Tatsächliches Produkt
9%
5Funktionalität insgesamt
8%

Common Schminke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schminke 51/100 on Amazon Germany — Worth a look. The niche generates €56K/yr across 47 tracked products. 4 of 19 products launched in the last 360 days are still selling. Search demand moved -22.0% over the last 90 days.
Search demand for Schminke on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.