Is Schminke profitable to sell on Amazon Germany?

Flapen scores Schminke 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €56K a year across 47 tracked products. 4 of the 19 products launched in the last year cleared the first-year sales bar. Search demand grew -22.0% in the last 90 days.

How competitive is the Schminke niche on Amazon Germany?

23 brands and 57 sellers compete in Schminke on Amazon Germany. The top 5 Schminke products take 35% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Schminke?

Schminke buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Allergien. An estimated 0.4% of orders come back.

When does demand for Schminke peak?

Search demand for Schminke on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 4.2× the quietest.

What does it cost to enter the Schminke niche?

Schminke sells for €19.29 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.70 to €39.42. The average product has 1,722 reviews, the count a new listing must catch up to.

Schminke

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 1.0% of searches, so Schminke is a Maybe.

Filters No Dominant Brand

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €56K/yr303K searches / yr
90-day growth: -22.0%search demand this quarter
Competition: 35%top-5 click share · 23 brands · 57 sellers

Flapen Score

Schminke against its category

The dotted line is the Kosmetik average. Past it, Schminke is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Schminke market on Amazon at a glance

Shoppers on Amazon Germany searched for Schminke 303K times last year and spent an estimated €56K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months: 303K
Growth, 90 days vs prior 90: -22.0%
Conversion, latest week: 1.0%
Market size, estimated: €56Ka year
Peak month: December4.2× the quietest month
Top search term: makeup set54K searches a year

02 · Price

A sale here is worth €19.29.

Listings sell for €19.29 on average, from €7.70 to €39.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €19.29 that is €0 to €2K a year per listing.

Average price: €19.29inside the $15 to $100 sweet spot
Price range: €7.70–€39.42
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #58 within Make-Up. It carries 1,722 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 11.4%
Average rank: #58in Make-Up
Average rating: 4.40 starsAmazon Germany average 4.37 stars
Average reviews: 1,722per listing
Listings tracked: 47

04 · Newcomers

4 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 19
Successful launches: 4Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Schminke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

35%

Top 20: 75%

Open market

33%

Brand 118%
Brand 215%
Brand 311%
Brand 49%
Brand 58%
Brand 66%

Demand

Schminke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Schminke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

makeup set54K/yr -5.0%0.9% conv.
schminkset60K/yr -27.4%1.5% conv.
schminke set37K/yr -12.8%0.9% conv.
schminkset frauen33K/yr -35.0%1.6% conv.
schmink set23K/yr -27.2%0.6% conv.
make up set für frauen24K/yr -29.8%0.6% conv.
beuty11K/yr -21.3%0.0% conv.
makyaj seti9K/yr -10.1%0.3% conv.
makeup set damen10K/yr -6.0%0.7% conv.
schminke teenager mädchen11K/yr -32.7%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Schminke

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschenk Zweck”

22%of negative reviews mention “Qualität insgesamt”

0.4%of orders come back

“Qualität ungenügend”

A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Schminke questions

Answered from the same tracked data.

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