Is schminke profitable to sell on Amazon Germany?

The niche generates €56K/yr across 47 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the schminke niche?

23 brands and 57 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in schminke?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Allergien. The return rate is 0.4%.

When does demand for schminke peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the schminke niche?

Listings span €7.70–€39.42; the average listing price is €19.29 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.

schminke

Worth a look

Shows low returns (0.4%), but weak search conversion (1.0%) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€19.29

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great€7.70–€39.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,722.4

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€56K

€56K/yr · 303K searches

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, schminke is a €56K/yr Amazon Germany market (303K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schminke market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €77K–€96K; units × avg price
Conversion rate: 1.0%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.4%
Avg brand age: 34 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

35%

Top 20: 75%

Open market

33%

Muiefe18%
Viugex15%
ZMILE Cosmetics11%
JWEX9%
bonvoyage8%
SONGQEE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top schminke search terms

makeup set54K/yr -5.0%0.9% conv.
schminkset60K/yr -27.4%1.5% conv.
schminke set37K/yr -12.8%0.9% conv.
schminkset frauen33K/yr -35.0%1.6% conv.
schmink set23K/yr -27.2%0.6% conv.
make up set für frauen24K/yr -29.8%0.6% conv.
beuty11K/yr -21.3%0.0% conv.
makyaj seti9K/yr -10.1%0.3% conv.
makeup set damen10K/yr -6.0%0.7% conv.
schminke teenager mädchen11K/yr -32.7%0.3% conv.

All search terms

Top schminke products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schminkset für Frauen All in One Make Up Set Kosmetik Geschenkset für Damen Mädchen mit Lidschatten Concealer Palette Konturierungspalette Foundation Mascara Lipgloss Eyeliner Reisetasche

Muiefe€27.124.5★124 rev

JWEX Make-up Sets 25 Stück All in One Make Up Set Schminke Set Frauen Kosmetik Starter Kit mit 12 Colours Lidschatten Palette Augenbrauenstift Wasserfest Mascara Eyeliner

JWEX€18.354.3★121 rev

Viugex Make Up Set All In One Makeup Kit Schminkset für Mädchen Frauen Teenager Kosmetik Geschenkset mit Lidschatten Palette Foundation Rouge Lipgloss Mascara Eyeliner Augenbrauenstift Pinsel

Viugex€14.064.2★99 rev

SONGQEE All in One Makeup Kit enthält 40 Farben Lidschatten Palette Foundation & Face Primer Lippenstift Set Augenbrauen Seife Makeup Schwamm Geschenk Set für Frauen

SONGQEE€25.114.3★153 rev

bonvoyage Colour Delights Makeup Set Schminkset mit Lippenstift Lidschatten Rouge Maniküre- und Pediküreset und Mehr Modischer Transparenter Koffer

bonvoyage€18.233.8★970 rev

Newest

by launch date

essence mystery box makeup set Make-up Nr. 03 Mehrfarbig glänzend 1pcs

Essence Cosmetics€8.0317 rev

4mo ago

M. Asam MAGIC FINISH Geschenkset mit Make-up Mousse Classic (30 ml) & 5IN1 Hybrid Mascara Deep Black (8 ml) 4-in-1 Foundation & Volumen Mascara Make-up Geschenkset für Frauen

M. Asam€19.6220 rev

5mo ago

KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush

Kiko Milano€25.9855 rev

5mo ago

Make Up Set für Frauen Schminkkoffer Damen All in One Schminkset mit Reisetasche Makeup Geschenkset für Teenager Mädchen mit Lidschatten Palette BB Cream Foundation Mascara Lipgloss Eyeliner

Muiefe€22.7673 rev

6mo ago

Schminkset Teenager Mädchen Schminkkoffer Damen All in One Make Up Set mit Reisetasche Makeup Starter Kit Geschenkset mit Lidschatten Palette Foundation Augenbrauenstift Mascara Lipgloss Eyeliner

Muiefe€23.7069 rev

6mo ago

What buyers say about schminke

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck24%

“Ich finde es auch schön, dass es in einem süßen, passenden Karton geliefert wird (so kann man es auch gut verschenken).”

Qualität insgesamt24%

“Overall, I'm satisfied”

Farbe14%

“Super schöne Farben - love it”

Preis-Leistungs-Verhältnis9%

“I think the price-performance ratio is good considering the huge selection”

beworben Vs Tatsächliches Produkt4%

“Gutes Produkt, genau wie auf den Fotos”

Benutzerfreundlichkeit3%

“Super Einsteiger-Set zum Ausprobieren”

Geruch3%

“Riecht und schmeckt nach dem Original”

Gesamtgröße2%

“Passt alles”

Einfache Anwendung2%

“Die meisten Produkte lassen sich relativ gut auftragen”

Eignung für trockene Haut2%

“SKIN Hydrated Ever After Skincare überzeugt”

What buyers complain about

Qualität insgesamt22%

“Qualität ungenügend”

Gesamtgröße11%

“Sehr kleiner als gedacht also mini Mini Mini Dosen”

Allergien8%

“Allergische Reaktionen”

Farbe8%

“die Farben scheinen oft eher mittelmäßig pigmentiert zu sein”

Preis-Leistungs-Verhältnis6%

“Ist das geld nicht wert”

Stärke3%

“Der Inhalt eher sehr dürftig auf dem Foto stellte er sich so dar als ob der Koffer gefüllt sei für mich war der Inhalt eher dürftig”

Einfache Reinigung3%

“Nur ganz schwer bis gar nicht abwaschbar”

Defekt Material/Teile3%

“Vieles defekt oder bereits benutzt”

Sprachprobleme3%

“nichts über die Inhaltsstoffe in deutsch erfahren habe”

Haltbarkeit3%

“Haltbarkeit nicht lange”

Top return reasons

Qualität insgesamt20%

Gesamtgröße19%

Defekt Material/Teile12%

beworben Vs Tatsächliches Produkt9%

Funktionalität insgesamt8%

Preis-Leistungs-Verhältnis6%

Geruch4%

Produktzustand3%

Farbe3%

Helligkeit/Glanz/Glühen2%

Common questions

Is schminke profitable to sell on Amazon Germany?: The niche generates €56K/yr across 47 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the schminke niche?: 23 brands and 57 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in schminke?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Allergien. The return rate is 0.4%.
When does demand for schminke peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the schminke niche?: Listings span €7.70–€39.42; the average listing price is €19.29 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.