Schminke

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

1.0%

Market size, estimated

€56Ka year

Peak month

December4.2× the quietest month

Top search term

makeup set54K searches a year

Listings sell for €19.29 on average, from €7.70 to €39.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €19.29 that is €0 to €2K a year per listing.

Average price

€19.29inside the $15 to $100 sweet spot

Price range

€7.70–€39.42

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

0.4%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #58 within Make-Up. It carries 1,722 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

11.4%

Average rank

#58in Make-Up

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

1,722per listing

Listings tracked

47

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months