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Schmetterling Haarreif

soft demand (-94.0% this quarter) — Schmetterling Haarreif doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 3Growth 0Conversion 49Competition 79Returns 47Price range 0Avg price 17Brand share 85Review moat 98Quality gap 72
This niche Category average · 1,260 niches

Is Schmetterling Haarreif profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schmetterling Haarreif is a €12K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 43/100.

Schmetterling Haarreif: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -94.0% over the last 90 days and 3.9% of searches end in a purchase.

€12K

revenue / yr

Units sold / yr3K
Search volume / yr-94.0%49K
Conversion rate3.9%
Avg price€6.15

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers22 · 25
Top-5 product click share36%
Open market50%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement79%
New entrants (1y)11· 0 succeeded
Avg rating4.3★
Avg reviews49

Top Schmetterling Haarreif products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€476€953€1K€2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

25

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

36%

Top 20: 84%

Open market

45%

  • GUIZIYAO14%
  • Orgoue12%
  • YeahBoom11%
  • FOMIYES8%
  • Auroriel6%
  • WLLHYF5%

Schmetterling Haarreif demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR3.9%Products28Brands22Top 5 Brands50%OOS Rate34.1%Rating4.3★Reviews49Avg BSR#1,300
12K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 45.2×

Top Schmetterling Haarreif search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schmetterling haarreif19K/yr
  • haarreif schmetterling7K/yr
  • haarreifen schmetterling4K/yr
  • haarreif schmetterling kinder4K/yr
  • schmetterling haarreif kinder3K/yr
  • haarreif schmetterling damen7K/yr
  • schmetterling haarreif damen5K/yr

What reviews say buyers love and hate about Schmetterling Haarreif

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Qualität insgesamt31%

Super Produkt

Eignung für lockiges Haar13%

Tolle und schöne Haarreife

Haarstyling13%

wunderschöner Haarreif

Eignung Glattes Haar6%

Sehr schöne Designs bei den Haarreifen meiner Tochter – sie ist total begeistert, sie gefallen ihr sehr!

falten6%

verknicken nicht und tolle Farben

What buyers complain about

90% of reviews
Materialqualität27%

ist nur ein dünnes Stoffmaterial

Dicke20%

der Stoff so dünn

Gesamtgröße20%

Wieder zurück geschickt war mir zu groß

Qualität insgesamt10%

Nicht besonders hochwertige in der Verarbeitung

Farbe7%

Farben sind dunkler

Schmetterling Haarreif return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Qualität insgesamt
12%
3Farbe
12%
4Komfort insgesamt
4%
5beworben Vs Tatsächliches Produkt
4%

Common Schmetterling Haarreif questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schmetterling Haarreif 43/100 on Amazon Germany — Skip it. The niche generates €12K/yr across 28 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -94.0% over the last 90 days.
Search demand for Schmetterling Haarreif on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 45.2× the quietest.