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Schmetterling Haarreif

Fail

Demand is soft, at -94.0% this quarter, so Schmetterling Haarreif is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€12K/yr49K searches / yr
90-day growth
-94.0%search demand this quarter
Competition
36%top-5 click share · 22 brands · 25 sellers

Flapen Score

Schmetterling Haarreif against its category

The dotted line is the Kosmetik average. Past it, Schmetterling Haarreif is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schmetterling Haarreif market on Amazon at a glance

Shoppers on Amazon Germany searched for Schmetterling Haarreif 49K times last year and spent an estimated €12K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-94.0%
Conversion, latest week
3.9%
Market size, estimated
€12Ka year
Peak month
February45.2× the quietest month
Top search term
schmetterling haarreif19K searches a year

02 · Price

A sale here is worth €6.15.

Listings sell for €6.15 on average, from €3.50 to €10.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €6.15 that is €0 to €615 a year per listing.

Average price
€6.15under the $15 to $100 sweet spot
Price range
€3.50–€10.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€615
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #1,300 within Haarschmuck. It carries 49 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
34.1%
Average rank
#1,300in Haarschmuck
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
49per listing
Listings tracked
28

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Schmetterling Haarreif products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

25

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

36%

Top 20: 84%

Open market

45%

  • Brand 114%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Schmetterling Haarreif search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 45.2×

Search terms

Top Schmetterling Haarreif search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schmetterling haarreif19K/yr
  • haarreif schmetterling7K/yr
  • haarreifen schmetterling4K/yr
  • haarreif schmetterling kinder4K/yr
  • schmetterling haarreif kinder3K/yr
  • haarreif schmetterling damen7K/yr
  • schmetterling haarreif damen5K/yr

Reviews and returns

What reviews say buyers love and hate about Schmetterling Haarreif

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Materialqualität”
3.2%of orders come back
“ist nur ein dünnes Stoffmaterial”
A buyer, on “Materialqualität”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schmetterling Haarreif questions

Answered from the same tracked data.