Is Schaumfestiger Locken profitable to sell on Amazon Germany?

Flapen scores Schaumfestiger Locken 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €95K a year across 34 tracked products. 1 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +7.0% in the last 90 days.

How competitive is the Schaumfestiger Locken niche on Amazon Germany?

22 brands and 167 sellers compete in Schaumfestiger Locken on Amazon Germany. The top 5 Schaumfestiger Locken products take 48% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Schaumfestiger Locken?

Schaumfestiger Locken buyers on Amazon Germany complain most about Haarverwandt, Haftung/Klebrigkeit, and Preis-Leistungs-Verhältnis. An estimated 0.2% of orders come back.

When does demand for Schaumfestiger Locken peak?

Search demand for Schaumfestiger Locken on Amazon Germany peaks in Jul, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Schaumfestiger Locken niche?

Schaumfestiger Locken sells for €8.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.28 to €25.21. The average product has 3,415 reviews, the count a new listing must catch up to.

Schaumfestiger Locken

Maybe

An estimated 0.2% of orders come back. But products sell for $8.36 on average, outside the sweet spot, so Schaumfestiger Locken is a Maybe.

Flapen Score: 53
53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size: €95K/yr158K searches / yr
90-day growth: +7.0%search demand this quarter
Competition: 48%top-5 click share · 22 brands · 167 sellers

Flapen Score

Schaumfestiger Locken against its category

The dotted line is the Kosmetik average. Past it, Schaumfestiger Locken is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Schaumfestiger Locken market on Amazon at a glance

Shoppers on Amazon Germany searched for Schaumfestiger Locken 158K times last year and spent an estimated €95K. The top 5 brands take 63% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months: 158K
Growth, 90 days vs prior 90: +7.0%
Conversion, latest week: 7.2%
Market size, estimated: €95Ka year
Peak month: July1.5× the quietest month
Top search term: schaumfestiger locken32K searches a year

02 · Price

A sale here is worth €8.36.

Listings sell for €8.36 on average, from €2.28 to €25.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €8.36 that is €2K to €4K a year per listing.

Average price: €8.36under the $15 to $100 sweet spot
Price range: €2.28–€25.21
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #50 within Haarstyling Produkte. It carries 3,415 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 62%
Prime listings: 97%
Out of stock, average day: 3.9%
Average rank: #50in Haarstyling Produkte
Average rating: 4.40 starsAmazon Germany average 4.37 stars
Average reviews: 3,415per listing
Listings tracked: 34

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Schaumfestiger Locken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

167

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

32%

Brand 129%
Brand 213%
Brand 310%
Brand 47%
Brand 55%
Brand 65%

Demand

Schaumfestiger Locken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Schaumfestiger Locken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schaumfestiger locken32K/yr +8.8%7.8% conv.
lockenschaum26K/yr +12.1%6.6% conv.
locken mousse13K/yr +37.7%5.4% conv.
hair mousse13K/yr +14.6%3.6% conv.
curl mousse14K/yr +1.5%4.1% conv.
lockenschaum naturlocken9K/yr +12.9%8.2% conv.
locken schaumfestiger10K/yr -5.0%7.6% conv.
haarschaum locken9K/yr -1.9%7.9% conv.
locken schaum8K/yr -1.7%6.7% conv.
wella lockenschaum5K/yr +8.4%13.7% conv.

Reviews and returns

What reviews say buyers love and hate about Schaumfestiger Locken

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Geruch”

12%of negative reviews mention “Haarverwandt”

0.2%of orders come back

“Haare total strohig”

A buyer, on “Haarverwandt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Schaumfestiger Locken questions

Answered from the same tracked data.

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