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Schaumfestiger

pricing outside the sweet spot ($6.79 avg) — Schaumfestiger doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 27Growth 26Conversion 76Competition 41Returns 99Price range 31Avg price 19Brand share 43Review moat 39Quality gap 52
This niche Category average · 1,260 niches

Is Schaumfestiger profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schaumfestiger is a €112K/yr Amazon Germany market (224K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.

Schaumfestiger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.6% over the last 90 days and 7.3% of searches end in a purchase.

€112K

revenue / yr

Units sold / yr20K
Search volume / yr+0.6%224K
Conversion rate7.3%
Avg price€6.79

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 109
Top-5 product click share60%
Open market21%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews2,569

Top Schaumfestiger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€34K€45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

109

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

16%

  • WELLA41%
  • EIMI11%
  • Wella Professionals10%
  • Wellaflex9%
  • TAFT9%
  • Goldwell5%
  • Open — no brand owns it (8 brands, 16%)

Schaumfestiger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume224KCVR7.3%Products25Brands14Top 5 Brands79%OOS Rate0.0%Rating4.4★Reviews2,569Avg BSR#22
10K6KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Schaumfestiger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schaumfestiger79K/yr
  • haarschaum24K/yr
  • schaumfestiger volumen feines haar26K/yr
  • haarfestiger17K/yr
  • schaumfestiger starker halt für feines haar10K/yr
  • haarfestiger volumen feines haar9K/yr
  • schaumfestiger reisegröße7K/yr
  • haarschaum volumen feines haar7K/yr
  • haarfestiger schaum8K/yr
  • haarschaum reisegröße5K/yr

What reviews say buyers love and hate about Schaumfestiger

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt20%

Super Produkt

Geruch12%

riecht gut

Haarstyling10%

lassen sich gut stylen.

Eignung Glattes Haar7%

Für meine dünnen feine Haare genau richtig

beworben Vs Tatsächliches Produkt6%

macht was er soll

What buyers complain about

63% of reviews
Haarverwandt13%

Der Schaum verklebt die Haare nicht

Preis-Leistungs-Verhältnis12%

dann sooo teuer

Haftung/Klebrigkeit9%

Schrecklich klebrig

Funktionalität insgesamt5%

Leider war 1 Dose defekt, d. h. sie funktioniert nicht

Eignung für kurzes Haar4%

Ich habe sehr feines, dünnes und kurzes Haar

Schaumfestiger return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
19%
2Gesamtgröße
16%
3Funktionalität insgesamt
14%
4Geruch
7%
5Produktzustand
6%

Common Schaumfestiger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schaumfestiger 46/100 on Amazon Germany — Skip it. The niche generates €112K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +0.6% over the last 90 days.
Search demand for Schaumfestiger on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.