Is Sandelholz profitable to sell on Amazon Germany?

Flapen scores Sandelholz 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €88K a year across 34 tracked products. 3 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew +5.7% in the last 90 days.

How competitive is the Sandelholz niche on Amazon Germany?

10 brands and 45 sellers compete in Sandelholz on Amazon Germany. The top 5 Sandelholz products take 50% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Sandelholz?

Sandelholz buyers on Amazon Germany complain most about Geruch, Auslaufsicher, and Verdünnt/wässrig. An estimated 0.1% of orders come back.

What does it cost to enter the Sandelholz niche?

Sandelholz sells for €6.45 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.98 to €19.06. The average product has 1,245 reviews, the count a new listing must catch up to.

Sandelholz

Fail

The top 5 brands take 96% of clicks, so Sandelholz is a Fail.

Flapen Score: 46
46 / 100Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size: €88K/yr109K searches / yr
90-day growth: +5.7%search demand this quarter
Competition: 50%top-5 click share · 10 brands · 45 sellers

Flapen Score

Sandelholz against its category

The dotted line is the Kosmetik average. Past it, Sandelholz is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Sandelholz market on Amazon at a glance

Shoppers on Amazon Germany searched for Sandelholz 109K times last year and spent an estimated €88K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months: 109K
Growth, 90 days vs prior 90: +5.7%
Conversion, latest week: 12.4%
Market size, estimated: €88Ka year
Top search term: kneipp duschgel männer38K searches a year

02 · Price

A sale here is worth €6.45.

Listings sell for €6.45 on average, from €1.98 to €19.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €6.45 that is €2K to €3K a year per listing.

Average price: €6.45under the $15 to $100 sweet spot
Price range: €1.98–€19.06
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #218 within Baden & Körperpflege. It carries 1,245 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 97%
Out of stock, average day: 7.5%
Average rank: #218in Baden & Körperpflege
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 1,245per listing
Listings tracked: 34

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 11
Successful launches: 3Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Sandelholz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

Brand 188%
Brand 23%
Brand 32%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (4 brands, 3%)

Demand

Sandelholz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4× · 9 of 12 months tracked

Search terms

Top Sandelholz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kneipp duschgel männer38K/yr +54.1%14.8% conv.
sandelholz30K/yr -25.9%3.0% conv.
kneipp men16K/yr +8.7%12.5% conv.
sandalwood7K/yr -10.7%1.6% conv.
kneipp men duschgel6K/yr +0.2%17.4% conv.
kneipp männersache7K/yr -30.0%8.7% conv.
kneipp männer6K/yr -4.9%9.1% conv.

Reviews and returns

What reviews say buyers love and hate about Sandelholz

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Geruch”

45%of negative reviews mention “Geruch”

0.1%of orders come back

“Stinkt erbärmlich”

A buyer, on “Geruch”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Sandelholz questions

Answered from the same tracked data.

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