Is Salzflocken profitable to sell on Amazon Germany?

Flapen scores Salzflocken 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €277K a year across 15 tracked products. Search demand grew +9.1% in the last 90 days.

How competitive is the Salzflocken niche on Amazon Germany?

6 brands and 70 sellers compete in Salzflocken on Amazon Germany. The top 5 Salzflocken products take 70% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Salzflocken?

Salzflocken buyers on Amazon Germany complain most about Salzgehalt, Preis-Leistungs-Verhältnis, and Geruch. An estimated 0.0% of orders come back.

When does demand for Salzflocken peak?

Search demand for Salzflocken on Amazon Germany peaks in Dec, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Salzflocken niche?

Salzflocken sells for €11.01 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.94 to €24.67. The average product has 12,636 reviews, the count a new listing must catch up to.

Salzflocken

Fail

The top 5 brands take 98% of clicks, so Salzflocken is a Fail.

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €277K/yr200K searches / yr
90-day growth: +9.1%search demand this quarter
Competition: 70%top-5 click share · 6 brands · 70 sellers

Flapen Score

Salzflocken against its category

The dotted line is the Kosmetik average. Past it, Salzflocken is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Salzflocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Salzflocken 200K times last year and spent an estimated €277K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €277K a year.

Searches, last 12 months: 200K
Growth, 90 days vs prior 90: +9.1%
Conversion, latest week: 12.6%
Market size, estimated: €277Ka year
Peak month: December1.5× the quietest month
Top search term: maldon salz59K searches a year

02 · Price

A sale here is worth €11.01.

Listings sell for €11.01 on average, from €2.94 to €24.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €11.01 that is €8K to €11K a year per listing.

Average price: €11.01under the $15 to $100 sweet spot
Price range: €2.94–€24.67
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €8K–€11K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Baden & Körperpflege. It carries 12,636 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings: 40%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #21in Baden & Körperpflege
Average rating: 4.71 starsAmazon Germany average 4.37 stars
Average reviews: 12,636per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Salzflocken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 170%
Brand 210%
Brand 39%
Brand 45%
Brand 54%
Brand 62%
Open — no brand owns it (0%)

Demand

Salzflocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Salzflocken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

maldon salz59K/yr +2.1%11.1% conv.
salzflocken30K/yr +16.0%5.8% conv.
maldon sea salt flakes22K/yr +22.5%13.5% conv.
maldon13K/yr +7.7%7.9% conv.
meersalzflocken12K/yr +5.9%5.5% conv.
maldon sea salt5K/yr +28.2%8.9% conv.
murray river salt flakes6K/yr +48.3%13.8% conv.
salz flocken7K/yr +13.9%6.3% conv.
maldon-salz5K/yr +0.4%3.1% conv.
maldon salt5K/yr -3.8%7.4% conv.

Reviews and returns

What reviews say buyers love and hate about Salzflocken

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Salzgehalt”

42%of negative reviews mention “Salzgehalt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Meersalz”

A buyer, on “Salzgehalt”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Kosmetik niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Salzflocken questions

Answered from the same tracked data.

Categories