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Salicylsäure Shampoo

brand-locked demand (top 5 brands take 98% of clicks) — Salicylsäure Shampoo doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 40Growth 21Conversion 100Competition 6Returns 100Price range 73Avg price 76Brand share 5Review moat 31Quality gap 53
This niche Category average · 1,260 niches

Is Salicylsäure Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Salicylsäure Shampoo is a €205K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.

Salicylsäure Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.7% over the last 90 days and 20.2% of searches end in a purchase.

€205K

revenue / yr

Units sold / yr15K
Search volume / yr-8.7%67K
Conversion rate20.2%
Avg price€15.29

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 52
Top-5 product click share93%
Open market2%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews3,399

Top Salicylsäure Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

€0€21K€41K€62K€82K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

52

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • STIEPROX79%
  • AMOADO5%
  • VICHY5%
  • STIPROX5%
  • Mineaderm4%
  • Australian Bodycare2%
  • Open — no brand owns it (0%)

Salicylsäure Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR20.2%Products8Brands6Top 5 Brands98%OOS Rate14.3%Rating4.4★Reviews3,399Avg BSR#451
1K600Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top Salicylsäure Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stieproxal shampoo15K/yr
  • salicylsäure shampoo13K/yr
  • stieprox7K/yr
  • stieproxal anti schuppen shampoo2K/yr
  • salicylic acid shampoo5K/yr
  • shampoo salicylsäure5K/yr
  • stieprox intensiv shampoo6K/yr
  • shampoo mit salicylsäure5K/yr
  • stiprox shampoo3K/yr
  • stieproxal2K/yr

What reviews say buyers love and hate about Salicylsäure Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt21%

super produkt alles bestens

Reinigung10%

Super Shampoo

beworben Vs Tatsächliches Produkt9%

Macht was verspricht

Allergien8%

Der Juckreiz wurde weniger

Geruch7%

Das Shampoo riecht ok

What buyers complain about

76% of reviews
Allergien22%

Psoriasis

Preis-Leistungs-Verhältnis20%

Schade für den den Preis

Symptomreduktion7%

Keine Veränderung oder Verbesserung

Eignung für trockene Haut6%

Verursacht leider sehr trockene Kopfhaut wodurch noch mehr Schuppen entstehen

Funktionalität insgesamt5%

Wirkung mangelhaft

Salicylsäure Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Feucht/Trocken
11%
2Motorleistung
11%
3Funktionalität insgesamt
11%
4Hautgesundheit
11%
5Preis-Leistungs-Verhältnis
11%

Common Salicylsäure Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Salicylsäure Shampoo 45/100 on Amazon Germany — Skip it. The niche generates €205K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.
Salicylsäure Shampoo buyers on Amazon Germany complain most about Allergien, Preis-Leistungs-Verhältnis, Symptomreduktion, the themes mined from the niche's reviews. Its return rate is 0.0%.