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Salicylsäure

Fail

The top 5 brands take 98% of clicks, so Salicylsäure is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€907K/yr872K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
84%top-5 click share · 6 brands · 23 sellers

Flapen Score

Salicylsäure against its category

The dotted line is the Kosmetik average. Past it, Salicylsäure is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylsäure market on Amazon at a glance

Shoppers on Amazon Germany searched for Salicylsäure 872K times last year and spent an estimated €907K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 872K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €907K a year.

Searches, last 12 months
872K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
8.0%
Market size, estimated
€907Ka year
Peak month
May2.1× the quietest month
Top search term
salicylsäure271K searches a year

02 · Price

A sale here is worth €12.95.

Listings sell for €12.95 on average, from €4.69 to €29.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €12.95 that is €39K to €52K a year per listing.

Average price
€12.95under the $15 to $100 sweet spot
Price range
€4.69–€29.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
€39K–€52K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Gesicht. It carries 19,843 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Gesicht
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
19,843per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Salicylsäure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

23

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 241%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Salicylsäure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Salicylsäure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylsäure271K/yr
  • paulas choice274K/yr
  • salicylic acid85K/yr
  • salicylsäure gesicht49K/yr
  • paulas choice bha49K/yr
  • the ordinary salicylic acid40K/yr
  • the ordinary salicylic acid 2% solution13K/yr
  • salicylsäure peeling11K/yr
  • paulas choice exfoliant12K/yr
  • salicylsäure pulver11K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylsäure

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Symptomreduktion”
0.1%of orders come back
“Keine spürbare Verbesserung”
A buyer, on “Symptomreduktion”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Salicylsäure questions

Answered from the same tracked data.