Salicylic Acid Cleanser
FailShoppers spend an estimated $24K a year here, so Salicylic Acid Cleanser is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €24K/yr36K searches / yr
- 90-day growth
- +45.5%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 61 sellers
Flapen Score
Salicylic Acid Cleanser against its category
The dotted line is the Kosmetik average. Past it, Salicylic Acid Cleanser is stronger. Inside it, weaker.
Market
The Salicylic Acid Cleanser market on Amazon at a glance
Shoppers on Amazon Germany searched for Salicylic Acid Cleanser 36K times last year and spent an estimated €24K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +45.5%
- Conversion, latest week
- 6.4%
- Market size, estimated
- €24Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- salicylic acid body wash14K searches a year
02 · Price
A sale here is worth €10.45.
Listings sell for €10.45 on average, from €3.44 to €16.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €10.45 that is €1K to €3K a year per listing.
- Average price
- €10.45under the $15 to $100 sweet spot
- Price range
- €3.44–€16.09
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Baden & Körperpflege. It carries 7,673 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Baden & Körperpflege
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,673per listing
- Listings tracked
- 15
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Salicylic Acid Cleanser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
61
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- Brand 138%
- Brand 222%
- Brand 315%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Salicylic Acid Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Salicylic Acid Cleanser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salicylic acid body wash14K/yr
- salicylsäure duschgel11K/yr
- duschgel salicylsäure4K/yr
- duschgel mit salicylsäure4K/yr
- neutrogena body clear body wash3K/yr
Reviews and returns
What reviews say buyers love and hate about Salicylic Acid Cleanser
We read the reviews and the return reasons for every product selling here.
“Keine Veränderung oder Verbesserung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salicylic Acid Cleanser questions
Answered from the same tracked data.









