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Salicylic Acid Cleanser

Fail

Shoppers spend an estimated $24K a year here, so Salicylic Acid Cleanser is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€24K/yr36K searches / yr
90-day growth
+45.5%search demand this quarter
Competition
75%top-5 click share · 10 brands · 61 sellers

Flapen Score

Salicylic Acid Cleanser against its category

The dotted line is the Kosmetik average. Past it, Salicylic Acid Cleanser is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Cleanser market on Amazon at a glance

Shoppers on Amazon Germany searched for Salicylic Acid Cleanser 36K times last year and spent an estimated €24K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+45.5%
Conversion, latest week
6.4%
Market size, estimated
€24Ka year
Peak month
December1.6× the quietest month
Top search term
salicylic acid body wash14K searches a year

02 · Price

A sale here is worth €10.45.

Listings sell for €10.45 on average, from €3.44 to €16.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €10.45 that is €1K to €3K a year per listing.

Average price
€10.45under the $15 to $100 sweet spot
Price range
€3.44–€16.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Baden & Körperpflege. It carries 7,673 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#119in Baden & Körperpflege
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
7,673per listing
Listings tracked
15

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
63 months

Products

Top Salicylic Acid Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

61

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • Brand 138%
  • Brand 222%
  • Brand 315%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Salicylic Acid Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Salicylic Acid Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylic acid body wash14K/yr
  • salicylsäure duschgel11K/yr
  • duschgel salicylsäure4K/yr
  • duschgel mit salicylsäure4K/yr
  • neutrogena body clear body wash3K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Cleanser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Geruch”
11%of negative reviews mention “Symptomreduktion”
0.2%of orders come back
“Keine Veränderung oder Verbesserung”
A buyer, on “Symptomreduktion”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Salicylic Acid Cleanser questions

Answered from the same tracked data.