Skip to content

Rückenbürste

Maybe

An estimated 0.6% of orders come back. But prices span $5.34–$16.86, mostly outside the sweet spot, so Rückenbürste is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size
€351K/yr446K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
63%top-5 click share · 17 brands · 24 sellers

Flapen Score

Rückenbürste against its category

The dotted line is the Kosmetik average. Past it, Rückenbürste is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rückenbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Rückenbürste 446K times last year and spent an estimated €351K. The top 5 brands take 67% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €351K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
8.2%
Market size, estimated
€351Ka year
Peak month
July1.3× the quietest month
Top search term
rückenbürste178K searches a year

02 · Price

A sale here is worth €9.58.

Listings sell for €9.58 on average, from €5.34 to €16.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €9.58 that is €12K to €14K a year per listing.

Average price
€9.58under the $15 to $100 sweet spot
Price range
€5.34–€16.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€12K–€14K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #38 within Baden & Körperpflege. It carries 1,045 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#38in Baden & Körperpflege
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,045per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rückenbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

28%

  • Brand 127%
  • Brand 216%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Rückenbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rückenbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rückenbürste178K/yr
  • rückenbürste dusche44K/yr
  • duschbürste50K/yr
  • duschbürste rücken29K/yr
  • rückenbürste mit langem stiel22K/yr
  • badebürste22K/yr
  • badebürste mit langem stiel20K/yr
  • rückenbürste für senioren19K/yr
  • duschbürste mit langem stiel12K/yr
  • dusch bürste12K/yr

Reviews and returns

What reviews say buyers love and hate about Rückenbürste

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Hartes Gefühl”
0.6%of orders come back
“Harte Bürste”
A buyer, on “Hartes Gefühl”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rückenbürste questions

Answered from the same tracked data.