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Royal Blend

Fail

Demand is soft, at -72.2% this quarter, so Royal Blend is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€41K/yr36K searches / yr
90-day growth
-72.2%search demand this quarter
Competition
66%top-5 click share · 6 brands · 33 sellers

Flapen Score

Royal Blend against its category

The dotted line is the Kosmetik average. Past it, Royal Blend is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Blend market on Amazon at a glance

Shoppers on Amazon Germany searched for Royal Blend 36K times last year and spent an estimated €41K. The top 5 brands take 100% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-72.2%
Conversion, latest week
3.6%
Market size, estimated
€41Ka year
Top search term
royal blend sequoia9K searches a year

02 · Price

A sale here is worth €32.32.

Listings sell for €32.32 on average, from €27.51 to €46.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €32.32 that is €0 to €3K a year per listing.

Average price
€32.32inside the $15 to $100 sweet spot
Price range
€27.51–€46.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #2,181 within Düfte. It carries 42 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
42%
Out of stock, average day
18.3%
Average rank
#2,181in Düfte
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
42per listing
Listings tracked
12

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Royal Blend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 234%
  • Brand 312%
  • Brand 411%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Royal Blend search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Royal Blend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal blend sequoia9K/yr
  • royal blend12K/yr
  • french avenue royal blend5K/yr
  • french avenue royal blend sequoia6K/yr
  • royal blend parfum4K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Blend

We read the reviews and the return reasons for every product selling here.

89%of positive reviews mention “Geruch”
40%of negative reviews mention “Geruch”
0.6%of orders come back
“Der Duft entspricht nicht dem Original”
A buyer, on “Geruch”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Royal Blend questions

Answered from the same tracked data.