How competitive is the Rose of Bulgaria niche on Amazon Germany?

8 brands and 104 sellers compete in Rose of Bulgaria on Amazon Germany. The top 5 Rose of Bulgaria products take 56% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Rose of Bulgaria niche?

Rose of Bulgaria sells for €10.64 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.60–€20.22. The average incumbent carries 689 reviews — the moat a new listing must climb.

Rose of Bulgaria

brand-locked demand (top 5 brands take 97% of clicks) — Rose of Bulgaria doesn't clear our bar today.

Flapen Score

Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

This niche Category average · 1,260 niches

Is Rose of Bulgaria profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rose of Bulgaria is a €45K/yr Amazon Germany market (53K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Rose of Bulgaria: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.0% over the last 90 days and 8.0% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr6K

Search volume / yr-7.0%53K

Conversion rate8.0%

Avg price€10.64

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 104

Top-5 product click share56%

Open market3%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Rose of Bulgaria products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dr. Hauschka Rosen Tagescreme Leicht unisex reichhaltige Gesichtspflege 30 ml

Price: €19.02
Rating: 4.7/5
Reviews: 999
Age: 15y ago

Dr. Hauschka Rosencreme 30 ml

Price: €19.42
Rating: 4.6/5
Reviews: 1,414
Age: 18y ago

Dr. Hauschka Rose Day Cream

Price: €18.73
Rating: 4.7/5
Reviews: 999
Age: 8y ago

DR HAUSCHKA Rose Light Day Cream 30 ml

Price: €17.92
Rating: 4.7/5
Reviews: 999
Age: 7y ago

NIVEA Soft Rose 24h Tagescreme (50ml) Gesichtspflege mit Rosenwasser und Hyaluron leichte Gel-Gesichtscreme für glatte zarte Haut Feuchtigkeitscreme

Price: €8.53
Rating: 4.6/5
Reviews: 4,332
Age: 5y ago

Newest

by launch date

NIVEA Fresh Rose Touch Deo Roll-On Antitranspirant mit 72h Schutz Deodorant mit einzigartiger INFINIFRESH Formel und Rosenblütenduft (50 ml)

Price: €2.60
Rating: 4.8/5
Reviews: 110
Age: 1y ago

NIVEA Body Lotion Rosenblüte & Pflege Körpercreme mit Tiefenpflege Serum für 72h Feuchtigkeit Körperlotion mit Arganöl natürlichen Ursprungs (400 ml)

Price: €3.48
Rating: 4.6/5
Reviews: 240
Age: 1y ago

NIVEA VITAL Strahlender Teint Reichhaltige Tagespflege für reife Haut Feuchtigkeitscreme mit Rosenblüten Öl und Calcium Gesichtspflege für einen strahlenden Teint (50 ml)

Price: €8.56
Rating: 4.4/5
Reviews: 160
Age: 2y ago

Biofresh Rose of Bulgaria Straffende Körpercreme 10 Bio-Öle mit Rosenwasser 300ml

Price: €8.59
Rating: 4.4/5
Reviews: 96
Age: 3y ago

Handcreme Rose of Bulgaria - Sparset 2 x 75 ml

Price: €6.55
Rating: 4.5/5
Reviews: 205
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

104

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 88%

Open market

Dr. Hauschka61%
NIVEA18%
biofresh cosmetics13%
Rose of Bulgaria4%
Medipharma Cosmetics1%
Beiersdorf1%
Open — no brand owns it (2 brands, 2%)

Rose of Bulgaria demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR8.0%Products33Brands8Top 5 Brands97%OOS Rate0.5%Rating4.5★Reviews689Avg BSR#1,068

Top Rose of Bulgaria search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dr hauschka rosencreme17K/yr -20.2%5.5% conv.
dr. hauschka rosen tagescreme7K/yr -8.0%5.7% conv.
rose of bulgaria7K/yr -10.7%4.7% conv.
nivea rosenblüte5K/yr +8.8%5.3% conv.
nivea rose4K/yr +45.8%2.6% conv.
rosencreme5K/yr -15.3%2.3% conv.
rosencreme hauschka4K/yr +2.5%5.1% conv.
bulgarian rose4K/yr -1.6%1.8% conv.

What reviews say buyers love and hate about Rose of Bulgaria

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Geruch48%

“Gut riechend”

Qualität insgesamt10%

“Top Produkt”

Weiches Gefühl5%

“Angenehme Creme”

Eignung für trockene Haut5%

“Hautfreundlich für trockene Haut”

Saugfähigkeit4%

“zieht schnell ein und hinterlässt glattes, strahlendes Gefühl”

What buyers complain about

83% of reviews

Geruch27%

“Problematischer Geruch”

Allergien10%

“Nichts für empfindliche Haut, macht Flecken”

Preis-Leistungs-Verhältnis10%

“Für den Preis besseres erwartet”

Feucht/Trocken9%

“Leider nicht feuchtigkeitsspendend”

Hautgesundheit7%

“Kommt auf Die Haut drauf an”

Rose of Bulgaria return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

75%

2Inhaltsstoffe – insgesamt

25%

Common Rose of Bulgaria questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rose of Bulgaria 42/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 33 tracked products. Search demand moved -7.0% over the last 90 days.

Rose of Bulgaria buyers on Amazon Germany complain most about Geruch, Allergien, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.