rose of bulgaria
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good689.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.64avg listing price — sweet spot $15–$100
Price range
Okay€2.60–€20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad€45K€45K/yr · 53K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, rose of bulgaria is a €45K/yr Amazon Germany market (53K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
rose of bulgaria market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- €53K–€64K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #1,068
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 39%
- Out of stock
- 0.5%
- Avg brand age
- 66 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
104
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 88%
Open market
2%
- Dr. Hauschka61%
- NIVEA18%
- biofresh cosmetics13%
- Rose of Bulgaria4%
- Medipharma Cosmetics1%
- Beiersdorf1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 42 weeks — -7.0% search growth over the last 90 days.Top rose of bulgaria search terms
- dr hauschka rosencreme17K/yr
- dr. hauschka rosen tagescreme7K/yr
- rose of bulgaria7K/yr
- nivea rosenblüte5K/yr
- nivea rose4K/yr
- rosencreme5K/yr
- rosencreme hauschka4K/yr
- bulgarian rose4K/yr
Top rose of bulgaria products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Hauschka Rosen Tagescreme Leicht unisex reichhaltige Gesichtspflege 30 ml
Dr. Hauschka€19.024.7★999 rev
Dr. Hauschka Rosencreme 30 ml
Dr. Hauschka€19.424.6★1,414 rev
Dr. Hauschka Rose Day Cream
Dr. Hauschka€18.734.7★999 rev
DR HAUSCHKA Rose Light Day Cream 30 ml
Dr. Hauschka€17.924.7★999 rev
NIVEA Soft Rose 24h Tagescreme (50ml) Gesichtspflege mit Rosenwasser und Hyaluron leichte Gel-Gesichtscreme für glatte zarte Haut Feuchtigkeitscreme
NIVEA€8.534.6★4,332 rev
Newest
by launch date
NIVEA Fresh Rose Touch Deo Roll-On Antitranspirant mit 72h Schutz Deodorant mit einzigartiger INFINIFRESH Formel und Rosenblütenduft (50 ml)
Beiersdorf€2.60110 rev
NIVEA Body Lotion Rosenblüte & Pflege Körpercreme mit Tiefenpflege Serum für 72h Feuchtigkeit Körperlotion mit Arganöl natürlichen Ursprungs (400 ml)
NIVEA€3.48240 rev
NIVEA VITAL Strahlender Teint Reichhaltige Tagespflege für reife Haut Feuchtigkeitscreme mit Rosenblüten Öl und Calcium Gesichtspflege für einen strahlenden Teint (50 ml)
NIVEA€8.56160 rev
Biofresh Rose of Bulgaria Straffende Körpercreme 10 Bio-Öle mit Rosenwasser 300ml
biofresh cosmetics€8.5996 rev
Handcreme Rose of Bulgaria - Sparset 2 x 75 ml
Rose of Bulgaria€6.55205 rev
Trending
90-day click momentumNIVEA Soft Rose 24h Tagescreme (50ml) Gesichtspflege mit Rosenwasser und Hyaluron leichte Gel-Gesichtscreme für glatte zarte Haut Feuchtigkeitscreme
NIVEA€8.534.6★
Rose Touch Moisturizing Gel-cream - Moisturizing Day Gel-cream 50ml
NIVEA€7.654.6★
Rosen Tagescreme 30 ml
Dr. Hauschka€20.004.2★
Dr. Hauschka Rose Day Cream
Dr. Hauschka€18.734.7★
Dr.Hauschka Day Cream 30 Ml
Dr. Hauschka€18.074.5★
What buyers say about rose of bulgaria
What buyers praise and complain about, mined from review topics.What buyers love
“Gut riechend”
“Top Produkt”
“Angenehme Creme”
“Hautfreundlich für trockene Haut”
“zieht schnell ein und hinterlässt glattes, strahlendes Gefühl”
“Herrlicher Duft und feuchtigkeitsspendend”
“Preis Leistung ok”
“der glow ist super”
“ist angenehm auf der Haut”
“Sehr angenehm auf der haut”
What buyers complain about
“Problematischer Geruch”
“Nichts für empfindliche Haut, macht Flecken”
“Für den Preis besseres erwartet”
“Leider nicht feuchtigkeitsspendend”
“Kommt auf Die Haut drauf an”
“Farblos”
“Ist zu klein”
“Schwierig”
“ich will nicht, dass mein Kopfkissen sie absorbiert.”
“Leider nicht überzeugend”
Top return reasons
Common questions
- Is rose of bulgaria profitable to sell on Amazon Germany?
- The niche generates €45K/yr across 33 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the rose of bulgaria niche?
- 8 brands and 104 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in rose of bulgaria?
- Top complaints mined from reviews: Geruch, Allergien, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- What does it cost to enter the rose of bulgaria niche?
- Listings span €2.60–€20.22; the average listing price is €10.64 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.