Is Rose of Bulgaria profitable to sell on Amazon Germany?

Flapen scores Rose of Bulgaria 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €45K a year across 33 tracked products. Search demand grew -7.0% in the last 90 days.

How competitive is the Rose of Bulgaria niche on Amazon Germany?

8 brands and 104 sellers compete in Rose of Bulgaria on Amazon Germany. The top 5 Rose of Bulgaria products take 56% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Rose of Bulgaria?

Rose of Bulgaria buyers on Amazon Germany complain most about Geruch, Allergien, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

What does it cost to enter the Rose of Bulgaria niche?

Rose of Bulgaria sells for €10.64 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.60 to €20.22. The average product has 689 reviews, the count a new listing must catch up to.

Rose of Bulgaria

Fail

The top 5 brands take 97% of clicks, so Rose of Bulgaria is a Fail.

Flapen Score: 42
42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size: €45K/yr53K searches / yr
90-day growth: -7.0%search demand this quarter
Competition: 56%top-5 click share · 8 brands · 104 sellers

Flapen Score

Rose of Bulgaria against its category

The dotted line is the Kosmetik average. Past it, Rose of Bulgaria is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Rose of Bulgaria market on Amazon at a glance

Shoppers on Amazon Germany searched for Rose of Bulgaria 53K times last year and spent an estimated €45K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months: 53K
Growth, 90 days vs prior 90: -7.0%
Conversion, latest week: 8.0%
Market size, estimated: €45Ka year
Top search term: dr hauschka rosencreme17K searches a year

02 · Price

A sale here is worth €10.64.

Listings sell for €10.64 on average, from €2.60 to €20.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €10.64 that is €3K to €5K a year per listing.

Average price: €10.64under the $15 to $100 sweet spot
Price range: €2.60–€20.22
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€5K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,068 within Gesicht. It carries 689 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 39%
Prime listings: 73%
Out of stock, average day: 0.5%
Average rank: #1,068in Gesicht
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 689per listing
Listings tracked: 33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Rose of Bulgaria products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

104

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 88%

Open market

Brand 161%
Brand 218%
Brand 313%
Brand 44%
Brand 51%
Brand 61%
Open — no brand owns it (2 brands, 2%)

Demand

Rose of Bulgaria search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Rose of Bulgaria search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dr hauschka rosencreme17K/yr -20.2%5.5% conv.
dr. hauschka rosen tagescreme7K/yr -8.0%5.7% conv.
rose of bulgaria7K/yr -10.7%4.7% conv.
nivea rosenblüte5K/yr +8.8%5.3% conv.
nivea rose4K/yr +45.8%2.6% conv.
rosencreme5K/yr -15.3%2.3% conv.
rosencreme hauschka4K/yr +2.5%5.1% conv.
bulgarian rose4K/yr -1.6%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Rose of Bulgaria

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geruch”

27%of negative reviews mention “Geruch”

0.1%of orders come back

“Problematischer Geruch”

A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Rose of Bulgaria questions

Answered from the same tracked data.

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