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Rohseife

soft demand (-29.0% this quarter) — Rohseife doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

Market size 40Growth 11Conversion 68Competition 52Returns 99Price range 83Avg price 61Brand share 29Review moat 62Quality gap 23
This niche Category average · 1,260 niches

Is Rohseife profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rohseife is a €206K/yr Amazon Germany market (254K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Rohseife: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.0% over the last 90 days and 6.1% of searches end in a purchase.

€206K

revenue / yr

Units sold / yr20K
Search volume / yr-29.0%254K
Conversion rate6.1%
Avg price€13.27

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 26
Top-5 product click share54%
Open market12%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement78%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews1,019

Top Rohseife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€21K€41K€62K€83K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

10%

  • Seifenprofis75%
  • DistrEbution5%
  • Generisch3%
  • WoldoClean2%
  • BEAUTIONA2%
  • Essencetics2%
  • Open — no brand owns it (7 brands, 10%)

Rohseife demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume254KCVR6.1%Products27Brands13Top 5 Brands88%OOS Rate1.3%Rating4.6★Reviews1,019Avg BSR#243
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Top Rohseife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rohseife zum seifengießen55K/yr
  • rohseife51K/yr
  • seifenbasis29K/yr
  • glycerinseife16K/yr
  • seifenbasis zur seifenherstellung21K/yr
  • seifenblock11K/yr
  • soap base8K/yr
  • seifenblock zum seifengießen9K/yr
  • glycerin seifenbasis5K/yr
  • gießseife6K/yr

What reviews say buyers love and hate about Rohseife

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt34%

Hervorragende Qualität: Die Seife lässt sich super einfach im Wasserbad oder in der Mikrowelle schmelzen, ohne klumpig zu werden oder zu verbrennen

Benutzerfreundlichkeit17%

Ganz einfache Handhabung

Geruch8%

Neutraler Duft: Die Basis ist herrlich geruchsneutral

Geschenk Zweck7%

Gemeinsam mit meinen Kindern wollten wir ein schönes Ostergeschenk zaubern

beworben Vs Tatsächliches Produkt6%

So wie beabsichtigt

What buyers complain about

83% of reviews
Feucht/Trocken25%

Trockene Haut

beworben Vs Tatsächliches Produkt19%

hab mich leider bei der Beschreibung verschaut

Allergien13%

Sehr irritierend

Qualität insgesamt13%

Qualität und hochwertige Zutaten stelle ich mir anders vor

Eignung für trockene Haut6%

Haut wird sehr trocken

Rohseife return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
17%
2Qualität insgesamt
17%
3beworben Vs Tatsächliches Produkt
17%
4Farbe
8%
5Geruch
6%

Common Rohseife questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rohseife 48/100 on Amazon Germany — Skip it. The niche generates €206K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -29.0% over the last 90 days.
Search demand for Rohseife on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 5.1× the quietest.