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Rohseife

Fail

Demand is soft, at -29.0% this quarter, so Rohseife is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€206K/yr254K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
54%top-5 click share · 13 brands · 26 sellers

Flapen Score

Rohseife against its category

The dotted line is the Kosmetik average. Past it, Rohseife is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rohseife market on Amazon at a glance

Shoppers on Amazon Germany searched for Rohseife 254K times last year and spent an estimated €206K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €206K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
6.1%
Market size, estimated
€206Ka year
Peak month
December5.1× the quietest month
Top search term
rohseife zum seifengießen55K searches a year

02 · Price

A sale here is worth €13.27.

Listings sell for €13.27 on average, from €7.15 to €61.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €13.27 that is €7K to €10K a year per listing.

Average price
€13.27under the $15 to $100 sweet spot
Price range
€7.15–€61.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #243 within Baden & Körperpflege. It carries 1,019 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
1.3%
Average rank
#243in Baden & Körperpflege
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,019per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rohseife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

10%

  • Brand 175%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Rohseife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Rohseife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rohseife zum seifengießen55K/yr
  • rohseife51K/yr
  • seifenbasis29K/yr
  • glycerinseife16K/yr
  • seifenbasis zur seifenherstellung21K/yr
  • seifenblock11K/yr
  • soap base8K/yr
  • seifenblock zum seifengießen9K/yr
  • glycerin seifenbasis5K/yr
  • gießseife6K/yr

Reviews and returns

What reviews say buyers love and hate about Rohseife

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Feucht/Trocken”
0.3%of orders come back
“Trockene Haut”
A buyer, on “Feucht/Trocken”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rohseife questions

Answered from the same tracked data.