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Rochas Man Parfum

Fail

The top 5 brands take 100% of clicks, so Rochas Man Parfum is a Fail.

Flapen Score
39
39 / 100
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Market size
€19K/yr15K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
77%top-5 click share · 2 brands · 85 sellers

Flapen Score

Rochas Man Parfum against its category

The dotted line is the Kosmetik average. Past it, Rochas Man Parfum is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rochas Man Parfum market on Amazon at a glance

Shoppers on Amazon Germany searched for Rochas Man Parfum 15K times last year and spent an estimated €19K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
3.2%
Market size, estimated
€19Ka year
Top search term
rochas man parfum12K searches a year

02 · Price

A sale here is worth €38.61.

Listings sell for €38.61 on average, from €29.63 to €51.16. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €38.61 that is €0 to €4K a year per listing.

Average price
€38.61inside the $15 to $100 sweet spot
Price range
€29.63–€51.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #833 within Düfte. It carries 166 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
64%
Out of stock, average day
1.4%
Average rank
#833in Düfte
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
166per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Rochas Man Parfum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Rochas Man Parfum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Rochas Man Parfum

We read the reviews and the return reasons for every product selling here.

85%of positive reviews mention “Geruch”
50%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.1%of orders come back
“Es ist nicht drin was draufsteht”
A buyer, on “beworben Vs Tatsächliches Produkt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Rochas Man Parfum questions

Answered from the same tracked data.