How competitive is the Rochas Man Parfum niche on Amazon Germany?

2 brands and 85 sellers compete in Rochas Man Parfum on Amazon Germany. The top 5 Rochas Man Parfum products take 77% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Rochas Man Parfum niche?

Rochas Man Parfum sells for €38.61 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €29.63–€51.16. The average incumbent carries 166 reviews — the moat a new listing must climb.

Rochas Man Parfum

brand-locked demand (top 5 brands take 100% of clicks) — Rochas Man Parfum doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47

This niche Category average · 1,260 niches

Is Rochas Man Parfum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rochas Man Parfum is a €19K/yr Amazon Germany market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Rochas Man Parfum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.5% over the last 90 days and 3.2% of searches end in a purchase.

€19K

revenue / yr

Units sold / yr1K

Search volume / yr-0.5%15K

Conversion rate3.2%

Avg price€38.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 85

Top-5 product click share77%

Open market0%

Avg brand age93 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Rochas Man Parfum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ROCHAS MAN ET 100 VAP M

Price: €36.85
Rating: 4.4/5
Reviews: 98
Age: 8y ago

Rochas Rochas Man EdT Linie: Rochas Man Eau de Toilette für Herren Inhalt: 100ml

Price: €33.84
Rating: 4.6/5
Reviews: 531
Age: 15y ago

Rochas Man Set: 100ml Eau de Toilette spray + 50ml Eau de Toilette spray

Price: €45.22
Rating: 4.8/5
Reviews: 67
Age: 9y ago

Rochas - ROCHAS MAN eau de toilette vapo 100 ml

Price: €37.02
Rating: 4.4/5
Reviews: 43
Age: 11y ago

Rochas Man by Rochas - 100 ml EDT Spray

Price: €39.60
Rating: 5.0/5
Reviews: 16
Age: 9y ago

Newest

by launch date

Rochas Man Eau de Toilette 100 ml. Rochas

Price: €48.37
Rating: 4.4/5
Reviews: 63
Age: 2y ago

Rochas Man Intense EdP Linie: Man Intense Eau de Parfum für Herren Inhalt: 100ml

Price: €33.14
Rating: 4.6/5
Reviews: 91
Age: 3y ago

Rochas Moustache Eau de Parfum Zerstäuber 75 ml 1 Stück 1100 g

Price: €32.36
Rating: 4.4/5
Reviews: 308
Age: 7y ago

ROCHAS MAN ET 100 VAP M

Price: €36.85
Rating: 4.4/5
Reviews: 98
Age: 8y ago

Rochas Man by Rochas - 100 ml EDT Spray

Price: €39.60
Rating: 5.0/5
Reviews: 16
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Rochas96%
Ted Lapidus4%
Open — no brand owns it (0%)

Rochas Man Parfum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR3.2%Products11Brands2Top 5 Brands100%OOS Rate1.4%Rating4.6★Reviews166Avg BSR#833

What reviews say buyers love and hate about Rochas Man Parfum

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Geruch85%

“Lieblingsduft”

Preis-Leistungs-Verhältnis15%

“Hat sich gelohnt”

What buyers complain about

100% of reviews

beworben Vs Tatsächliches Produkt50%

“Es ist nicht drin was draufsteht”

Geruch50%

“Wenn der beißende Geruch verflogen ist dann riecht man garnicht's mehr”

Rochas Man Parfum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ethischer Handel/Fairer Handel

50%

2Geruch

50%

Common Rochas Man Parfum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rochas Man Parfum 39/100 on Amazon Germany — Skip it. The niche generates €19K/yr across 11 tracked products. Search demand moved -0.5% over the last 90 days.

Rochas Man Parfum buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.