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Rituals Adventskalender 2023

soft demand (-70.8% this quarter) — Rituals Adventskalender 2023 doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47

Market size 42Growth 0Conversion 3Competition 35Returns 98Price range 55Avg price 83Brand share 7Review moat 80Quality gap 50
This niche Category average · 1,260 niches

Is Rituals Adventskalender 2023 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rituals Adventskalender 2023 is a €217K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Rituals Adventskalender 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -70.8% over the last 90 days and 0.2% of searches end in a purchase.

€217K

revenue / yr

Units sold / yr30K
Search volume / yr-70.8%1.2M
Conversion rate0.2%
Avg price€77.71

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 40
Top-5 product click share64%
Open market3%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement17%
New entrants (1y)8· 3 succeeded
Avg rating4.5★
Avg reviews404

Top Rituals Adventskalender 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€22K€43K€65K€87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • RITUALS72%
  • NIVEA14%
  • M. Asam4%
  • Kneipp4%
  • Generisch3%
  • JUNG3%
  • Open — no brand owns it (0%)

Rituals Adventskalender 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.2%Products18Brands6Top 5 Brands97%OOS Rate4.5%Rating4.5★Reviews404Avg BSR#438
1.3M750KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1375.7×

Top Rituals Adventskalender 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rituals adventskalender137K/yr
  • adventskalender rituals85K/yr
  • nivea adventskalender18K/yr
  • rituals adventskalender 2025417K/yr
  • adventskalender für frauen179K/yr
  • rituals kalender8K/yr
  • adventskalender nivea29K/yr
  • adventskalender rituals 202533K/yr
  • rituals adventskalender 2025 frauen19K/yr
  • adventskalender 2025 rituals42K/yr

What reviews say buyers love and hate about Rituals Adventskalender 2023

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Qualität insgesamt29%

Sehr hochwertige Produkte

Preis-Leistungs-Verhältnis20%

Preis-Leistung somit auch ok

Geschenk Zweck17%

cooles Geschenk

Geruch10%

Tolle Auswahl,Tolle Düfte

Design insgesamt9%

Auch das Design ist ansprechend

What buyers complain about

90% of reviews
Preis-Leistungs-Verhältnis60%

Find ich zu teuer

Gesamtgröße13%

Alles in klein

Geruch13%

Duftnote "grün" war übermäßig vorhanden.

Qualität insgesamt4%

Zudem ist der Preis im Vergleich zum Inhalt nicht ganz überzeugend – man bekommt zwar solide Qualität, aber wenig wirklich Besonderes

Rituals Adventskalender 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
63%
2Preis-Leistungs-Verhältnis
13%
3Geruch
13%
4Funktionalität insgesamt
13%

Common Rituals Adventskalender 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rituals Adventskalender 2023 38/100 on Amazon Germany — Skip it. The niche generates €217K/yr across 18 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -70.8% over the last 90 days.
Search demand for Rituals Adventskalender 2023 on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 1375.7× the quietest.