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Rituals Adventskalender 2023

Fail

Demand is soft, at -70.8% this quarter, so Rituals Adventskalender 2023 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47
Market size
€217K/yr1.2M searches / yr
90-day growth
-70.8%search demand this quarter
Competition
64%top-5 click share · 6 brands · 40 sellers

Flapen Score

Rituals Adventskalender 2023 against its category

The dotted line is the Kosmetik average. Past it, Rituals Adventskalender 2023 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rituals Adventskalender 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Rituals Adventskalender 2023 1.2M times last year and spent an estimated €217K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €217K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-70.8%
Conversion, latest week
0.2%
Market size, estimated
€217Ka year
Peak month
November1375.7× the quietest month
Top search term
rituals adventskalender137K searches a year

02 · Price

A sale here is worth €77.71.

Listings sell for €77.71 on average, from €17.40 to €166.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At €77.71 that is €155K to €194K a year per listing.

Average price
€77.71inside the $15 to $100 sweet spot
Price range
€17.40–€166.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
€155K–€194K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #438 within Baden & Körperpflege. It carries 404 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
50%
Out of stock, average day
4.5%
Average rank
#438in Baden & Körperpflege
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
404per listing
Listings tracked
18

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rituals Adventskalender 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

40

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 214%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Rituals Adventskalender 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1375.7×

Search terms

Top Rituals Adventskalender 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rituals adventskalender137K/yr
  • adventskalender rituals85K/yr
  • nivea adventskalender18K/yr
  • rituals adventskalender 2025417K/yr
  • adventskalender für frauen179K/yr
  • rituals kalender8K/yr
  • adventskalender nivea29K/yr
  • adventskalender rituals 202533K/yr
  • rituals adventskalender 2025 frauen19K/yr
  • adventskalender 2025 rituals42K/yr

Reviews and returns

What reviews say buyers love and hate about Rituals Adventskalender 2023

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
60%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.5%of orders come back
“Find ich zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Rituals Adventskalender 2023 questions

Answered from the same tracked data.