Rice Toner
FailThe top 5 brands take 99% of clicks, so Rice Toner is a Fail.
- Flapen Score
- 48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 4748
- Market size
- €192K/yr227K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 43%top-5 click share · 6 brands · 105 sellers
Flapen Score
Rice Toner against its category
The dotted line is the Kosmetik average. Past it, Rice Toner is stronger. Inside it, weaker.
Market
The Rice Toner market on Amazon at a glance
Shoppers on Amazon Germany searched for Rice Toner 227K times last year and spent an estimated €192K. The top 5 brands take 99% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €192K a year.
- Searches, last 12 months
- 227K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 6.1%
- Market size, estimated
- €192Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- haruharu wonder85K searches a year
02 · Price
A sale here is worth €13.88.
Listings sell for €13.88 on average, from €8.49 to €20.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €13.88 that is €3K to €7K a year per listing.
- Average price
- €13.88under the $15 to $100 sweet spot
- Price range
- €8.49–€20.20
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #249 within Gesicht. It carries 1,713 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #249in Gesicht
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,713per listing
- Listings tracked
- 38
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Rice Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
haruharu wonder Black Rice Probiotics Barrier Essence 120 ml Skin Flooding & Layering stärkt die Hautbarriere spendet Feuchtigkeit glänzende strahlende Haut nicht komedogen vegane
- Price
- €19.02
- Rating
- 4.7/5
- Reviews
- 3,100
- Age
- 2y ago

ROUND LAB 1025 Dokdo Cleanser (150 ml)
- Price
- €11.40
- Rating
- 4.7/5
- Reviews
- 3,472
- Age
- 6y ago

Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen nicht fettendes Velvet Finish kein weißer Abdruck 50ml
- Price
- €11.91
- Rating
- 4.5/5
- Reviews
- 6,022
- Age
- 3y ago

ROUND LAB Birch Juice Moisturizing Sunscreen SPF50 PA++++ (50 ml)
- Price
- €13.19
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 3y ago

Wonder Black Reis Feuchtigkeit 5.5 Sanftes Reinigungsgel100 ml Fermentierter schwarzer Reis-Gesichtswaschschaumreiniger
- Price
- €10.26
- Rating
- 4.7/5
- Reviews
- 2,945
- Age
- 5y ago
Trending
estimated 90-day click momentum
haruharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml
- Price
- €9.86
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 4mo ago

Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
- Price
- €15.03
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 11mo ago

ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart
- Price
- €15.76
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 1y ago

ROUND LAB 1025 Dokdo Toner (200 ml)
- Price
- €13.62
- Rating
- 4.6/5
- Reviews
- 1,499
- Age
- 2y ago

ROUND LAB 1025 DOKDO Gesichtsreiniger (150 ml 5 07 fl.oz)
- Price
- €12.68
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 2y ago
Newest
by launch date
haruharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml
- Price
- €9.86
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 4mo ago

haruharu Wonder Black Rice Probiotics 2% NAD+ Serum-Spray ultrafeiner Sprühnebel feuchtigkeitsspendend und aufpolsternd unterstützt die Hautbarriere Ceramide koreanische Hautpflege vegan 80 ml
- Price
- €15.90
- Rating
- 4.5/5
- Reviews
- 644
- Age
- 7mo ago

Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
- Price
- €15.03
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 11mo ago

haruharu wonder Black Rice 5 Ceramide Barrier Moisturizing Cream Daily Skin Barrier Care Long-Lasting Hydration Soothing & Nourishing Ceramide Capsules Korean Skincare 50ml
- Price
- €18.40
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago

ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart
- Price
- €15.76
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
105
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 86%
Open market
0%
- HARUHARU45%
- ROUND LAB43%
- Haruharu7%
- HARUHARU WONDER2%
- ANUA2%
- ARENCIA1%
Demand
Rice Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Rice Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haruharu wonder85K/yr
- round lab66K/yr
- haruharu29K/yr
- round lab cleanser13K/yr
- cleanser korean12K/yr
- korean cleanser11K/yr
- roundlab5K/yr
- dokdo cleanser6K/yr
- water based cleanser korean485/yr
Reviews and returns
What reviews say buyers love and hate about Rice Toner
We read the reviews and the return reasons for every product selling here.
“Auf meiner empfindlichen Gesichtshaut gab es leichte Irritationen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









