rice toner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.88avg listing price — sweet spot $15–$100
Review moat
Okay1,712.61avg incumbent reviews — the moat a new listing must climb
Price range
Okay€8.49–€20.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€192K€192K/yr · 227K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, rice toner is a €192K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
rice toner market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- €174K–€208K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 42%
- Out of stock
- 1.4%
- Avg brand age
- 44 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
105
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
0%
- HARUHARU45%
- ROUND LAB43%
- Haruharu7%
- HARUHARU WONDER2%
- ANUA2%
- ARENCIA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.9×
Top rice toner search terms
- haruharu wonder85K/yr
- round lab66K/yr
- haruharu29K/yr
- round lab cleanser13K/yr
- cleanser korean12K/yr
- korean cleanser11K/yr
- roundlab5K/yr
- dokdo cleanser6K/yr
- water based cleanser korean485/yr
Top rice toner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
haruharu wonder Black Rice Probiotics Barrier Essence 120 ml Skin Flooding & Layering stärkt die Hautbarriere spendet Feuchtigkeit glänzende strahlende Haut nicht komedogen vegane
HARUHARU€19.024.7★3,100 rev
ROUND LAB 1025 Dokdo Cleanser (150 ml)
ROUND LAB€11.404.7★3,472 rev
Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen nicht fettendes Velvet Finish kein weißer Abdruck 50ml
HARUHARU€11.914.5★6,022 rev
ROUND LAB Birch Juice Moisturizing Sunscreen SPF50 PA++++ (50 ml)
ROUND LAB€13.194.6★1,716 rev
Wonder Black Reis Feuchtigkeit 5.5 Sanftes Reinigungsgel100 ml Fermentierter schwarzer Reis-Gesichtswaschschaumreiniger
HARUHARU€10.264.7★2,945 rev
Newest
by launch date
haruharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml
HARUHARU€9.86215 rev
haruharu Wonder Black Rice Probiotics 2% NAD+ Serum-Spray ultrafeiner Sprühnebel feuchtigkeitsspendend und aufpolsternd unterstützt die Hautbarriere Ceramide koreanische Hautpflege vegan 80 ml
Haruharu€15.90644 rev
Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
ROUND LAB€15.0370 rev
haruharu wonder Black Rice 5 Ceramide Barrier Moisturizing Cream Daily Skin Barrier Care Long-Lasting Hydration Soothing & Nourishing Ceramide Capsules Korean Skincare 50ml
HARUHARU€18.40543 rev
ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart
ROUND LAB€15.7659 rev
Trending
90-day click momentumharuharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml
HARUHARU€9.864.5★
Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
ROUND LAB€15.034.3★
ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart
ROUND LAB€15.764.5★
ROUND LAB 1025 Dokdo Toner (200 ml)
ROUND LAB€13.624.6★
ROUND LAB 1025 DOKDO Gesichtsreiniger (150 ml 5 07 fl.oz)
ROUND LAB€12.684.6★
What buyers say about rice toner
What buyers praise and complain about, mined from review topics.What buyers love
“Super Augencreme”
“Super Produkt”
“Wirklich clean”
“Es spendet eine wunderbare Hydratation auf der Haut, ohne zu verkleben”
“Es fühlt sich sehr soft an und verleiht den Lippen Glanz und Pflege”
“Das Panthenol und Squalan sorgen dafür, dass die Haut mit Feuchtigkeit versorgt wird und auch langanhaltend hydratisiert wird”
“Ganz angenehm auf der Haut”
“Bester cleanser”
“zieht Super gut ein”
“Sheabutter, Panthenol und Jojobaöl liefern Feuchtigkeit und sorgen dafür, dass sich die Lippen weich und gut geschützt anfühlen”
What buyers complain about
“Auf meiner empfindlichen Gesichtshaut gab es leichte Irritationen”
“Dehydrierte Haut”
“Es riecht nach gar nichts”
“Klar Preis/Leistung ist etwas erhöht”
“Nach dem Abwaschen hat sich meine Haut sehr straff und trocken angefühlt”
“Das Spray ist nicht gut”
“Klebrig”
“Für empfindliche Haut ist Vorsicht geboten”
“so wirklich 100% hat nichts geholfen”
“Fragwürdige Inhaltsstoffe”
Top return reasons
Common questions
- Is rice toner profitable to sell on Amazon Germany?
- The niche generates €192K/yr across 38 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the rice toner niche?
- 6 brands and 105 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in rice toner?
- Top complaints mined from reviews: Allergien, Feucht/Trocken, Geruch. The return rate is 0.2%.
- When does demand for rice toner peak?
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- What does it cost to enter the rice toner niche?
- Listings span €8.49–€20.20; the average listing price is €13.88 (sweet spot $15–$100). The average incumbent carries 1,713 reviews — the moat a new listing must climb.