Rice Toner
brand-locked demand (top 5 brands take 99% of clicks) — Rice Toner doesn't clear our bar today.
Flapen Score
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Is Rice Toner profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Rice Toner is a €192K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Rice Toner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.2% over the last 90 days and 6.1% of searches end in a purchase.
€192K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Rice Toner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
haruharu wonder Black Rice Probiotics Barrier Essence 120 ml Skin Flooding & Layering stärkt die Hautbarriere spendet Feuchtigkeit glänzende strahlende Haut nicht komedogen vegane
- Price
- €19.02
- Rating
- 4.7/5
- Reviews
- 3,100
- Age
- 2y ago
ROUND LAB 1025 Dokdo Cleanser (150 ml)
- Price
- €11.40
- Rating
- 4.7/5
- Reviews
- 3,472
- Age
- 6y ago
Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen nicht fettendes Velvet Finish kein weißer Abdruck 50ml
- Price
- €11.91
- Rating
- 4.5/5
- Reviews
- 6,022
- Age
- 3y ago
ROUND LAB Birch Juice Moisturizing Sunscreen SPF50 PA++++ (50 ml)
- Price
- €13.19
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 3y ago
Wonder Black Reis Feuchtigkeit 5.5 Sanftes Reinigungsgel100 ml Fermentierter schwarzer Reis-Gesichtswaschschaumreiniger
- Price
- €10.26
- Rating
- 4.7/5
- Reviews
- 2,945
- Age
- 5y ago
Trending
90-day click momentum
haruharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml
- Price
- €9.86
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 4mo ago
Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
- Price
- €15.03
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 11mo ago
ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart
- Price
- €15.76
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 1y ago
ROUND LAB 1025 Dokdo Toner (200 ml)
- Price
- €13.62
- Rating
- 4.6/5
- Reviews
- 1,499
- Age
- 2y ago
ROUND LAB 1025 DOKDO Gesichtsreiniger (150 ml 5 07 fl.oz)
- Price
- €12.68
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 2y ago
Newest
by launch dateharuharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml
- Price
- €9.86
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 4mo ago
haruharu Wonder Black Rice Probiotics 2% NAD+ Serum-Spray ultrafeiner Sprühnebel feuchtigkeitsspendend und aufpolsternd unterstützt die Hautbarriere Ceramide koreanische Hautpflege vegan 80 ml
- Price
- €15.90
- Rating
- 4.5/5
- Reviews
- 644
- Age
- 7mo ago
Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
- Price
- €15.03
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 11mo ago
haruharu wonder Black Rice 5 Ceramide Barrier Moisturizing Cream Daily Skin Barrier Care Long-Lasting Hydration Soothing & Nourishing Ceramide Capsules Korean Skincare 50ml
- Price
- €18.40
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago
ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart
- Price
- €15.76
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
105
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
0%
- HARUHARU45%
- ROUND LAB43%
- Haruharu7%
- HARUHARU WONDER2%
- ANUA2%
- ARENCIA1%
Rice Toner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.9×
Top Rice Toner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haruharu wonder85K/yr
- round lab66K/yr
- haruharu29K/yr
- round lab cleanser13K/yr
- cleanser korean12K/yr
- korean cleanser11K/yr
- roundlab5K/yr
- dokdo cleanser6K/yr
- water based cleanser korean485/yr
What reviews say buyers love and hate about Rice Toner
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Super Augencreme”
“Super Produkt”
“Wirklich clean”
“Es spendet eine wunderbare Hydratation auf der Haut, ohne zu verkleben”
“Es fühlt sich sehr soft an und verleiht den Lippen Glanz und Pflege”
What buyers complain about
50% of reviews“Auf meiner empfindlichen Gesichtshaut gab es leichte Irritationen”
“Dehydrierte Haut”
“Es riecht nach gar nichts”
“Klar Preis/Leistung ist etwas erhöht”
“Nach dem Abwaschen hat sich meine Haut sehr straff und trocken angefühlt”
Rice Toner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rice Toner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
