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Rice Toner

Fail

The top 5 brands take 99% of clicks, so Rice Toner is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€192K/yr227K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
43%top-5 click share · 6 brands · 105 sellers

Flapen Score

Rice Toner against its category

The dotted line is the Kosmetik average. Past it, Rice Toner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Toner market on Amazon at a glance

Shoppers on Amazon Germany searched for Rice Toner 227K times last year and spent an estimated €192K. The top 5 brands take 99% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €192K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
6.1%
Market size, estimated
€192Ka year
Peak month
March1.9× the quietest month
Top search term
haruharu wonder85K searches a year

02 · Price

A sale here is worth €13.88.

Listings sell for €13.88 on average, from €8.49 to €20.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €13.88 that is €3K to €7K a year per listing.

Average price
€13.88under the $15 to $100 sweet spot
Price range
€8.49–€20.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #249 within Gesicht. It carries 1,713 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#249in Gesicht
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,713per listing
Listings tracked
38

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rice Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

105

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

0%

  • Brand 145%
  • Brand 243%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Rice Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Rice Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haruharu wonder85K/yr
  • round lab66K/yr
  • haruharu29K/yr
  • round lab cleanser13K/yr
  • cleanser korean12K/yr
  • korean cleanser11K/yr
  • roundlab5K/yr
  • dokdo cleanser6K/yr
  • water based cleanser korean485/yr

Reviews and returns

What reviews say buyers love and hate about Rice Toner

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Eignung für Mischhaut”
17%of negative reviews mention “Allergien”
0.2%of orders come back
“Auf meiner empfindlichen Gesichtshaut gab es leichte Irritationen”
A buyer, on “Allergien”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Rice Toner questions

Answered from the same tracked data.