rhode
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible€25.98avg listing price — sweet spot $15–$100
Price range
Great€5.86–€89.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay€131K€131K/yr · 884K searches
Review moat
Bad8,645.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, rhode is a €131K/yr Amazon Germany market (884K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
rhode market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €130K–€156K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 54%
- Out of stock
- 7.8%
- Avg brand age
- 44 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
224
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
13%
- Charlotte Tilbury45%
- Rohde18%
- EONFAVE8%
- Kiko Milano8%
- Sitovely6%
- BIODANCE2%
- Open — no brand owns it (12 brands, 13%)
Top rhode search terms
- charlotte tilbury544K/yr
- rhode205K/yr
- rhode lipgloss72K/yr
- rhode beauty40K/yr
- charlotte tilbury set13K/yr
- make up charlotte tilbury6K/yr
- charlotte tilbury make up3K/yr
Top rhode products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rohde GRADO Herren Männer Pantoletten Slipper Slides Sandalen Sommerschuhe Freizeitschuhe Sandalen Freizeitschuhe SCHWARZ 43 EU
Rohde€32.064.2★923 rev
Pocket Blush Stick - Matt Glatt Intensive Farbe Creme Rouge Stick Für Wangen Und Lippen - Natürliches Und Leuchtendes Finish Long-Wearing Cream Blush Für Frauen Mädchen (01 Piggy 1 Pcs)
EONFAVE€6.844.1★43 rev
Sitovely Glänzender Aufpolsternder Lipgloss Plumping Peptide Lip Gloss Voluminöser Lippen Balsam Nude Farben Lip Glow Öl Jelly Lippenstift Lippenpflege Tierversuchsfreier Lippenfüller (Rose)
Sitovely€8.133.9★170 rev
Charlotte Tilbury Airbrush Flawless Setting Spray (100 ml) beige
Charlotte Tilbury€42.154.6★2,606 rev
Charlotte Tilbury Mini Viral Beauty Icons Geschenkset
Charlotte Tilbury€62.544.3★31 rev
Newest
by launch date
Charlotte Tilbury AIRBRUSH FLAWLESS SETTING SPRAY TRAVEL Fixierspray 34ml Ölfrei Wasserfest bis zu 16 Stunden Halt mit Aloe Vera
Charlotte Tilbury€32.581 rev
Charlotte Tilbury Mini Viral Beauty Icons Geschenkset
Charlotte Tilbury€62.5431 rev
Charlotte Tilbury Mini Pillow Talk Lippenstift-Set
Charlotte Tilbury€34.06288 rev
Pocket Blush Stick - Matt Glatt Intensive Farbe Creme Rouge Stick Für Wangen Und Lippen - Natürliches Und Leuchtendes Finish Long-Wearing Cream Blush Für Frauen Mädchen (01 Piggy 1 Pcs)
EONFAVE€6.8443 rev
Charlotte Tilbury Original Mini Exagger-Eyes Volume Mascara Volumenmaske Reisegröße 4 ml by BELLA
Charlotte Tilbury€25.0514 rev
Trending
90-day click momentumRohde GRADO Herren Männer Pantoletten Slipper Slides Sandalen Sommerschuhe Freizeitschuhe Sandalen Freizeitschuhe SCHWARZ 43 EU
Rohde€32.064.2★
Charlotte Tilbury AIRBRUSH FLAWLESS SETTING SPRAY TRAVEL Fixierspray 34ml Ölfrei Wasserfest bis zu 16 Stunden Halt mit Aloe Vera
Charlotte Tilbury€32.585.0★
Rohde Damen Frauen Klassische Sandalen Sandalen Pantoletten Sommerschuhe Hausschuhe Kork-fußbett SCHWARZ 40 EU / 6.5 UK
Rohde€33.324.3★
Rohde Lekeberg Herren Pantoffeln Hausschuhe Schuhe 1558 schwarz Schuhgröße:45 EU
Rohde€31.294.1★
Charlotte Tilbury Airbrush Flawless Setting Spray (100 ml) beige
Charlotte Tilbury€42.154.6★
What buyers say about rhode
What buyers praise and complain about, mined from review topics.What buyers love
“Quality”
“riecht angenehm frisch nach Citrus”
“meine Haut wirkt deutlich hydratisierter.”
“Super glow”
“Bestes Lipliner genau geeignet für ein dunkeln Lipliner”
“Dezent✨ Soooo soft und schön🤩”
“Super Feuchtigkeits-Boost für zwischendurch”
“Jeder einzige Cent lohnt sich”
“Stark Pigmentiert”
“Schnelles Wachstum”
What buyers complain about
“Geldverschwendung”
“Massive Kontaktallergie die über brennende Kopfhaut hinausgeht!!! Vorsicht!”
“Brennt und stinkt”
“Total klebrig”
“Schlechte Qualität und keine Wirkung”
“Ob sie was bewirkt: Eher nein”
“halt gleich null”
“der Maske ist zu klein für mein Gesicht.”
“Für sehr trockene Haut wie im meinem Fall reicht das Serum meiner Meinung nach nicht aus”
“Unbrauchbar”
Top return reasons
Common questions
- Is rhode profitable to sell on Amazon Germany?
- The niche generates €131K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the rhode niche?
- 18 brands and 224 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in rhode?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Geruch. The return rate is 0.3%.
- What does it cost to enter the rhode niche?
- Listings span €5.86–€89.72; the average listing price is €25.98 (sweet spot $15–$100). The average incumbent carries 8,646 reviews — the moat a new listing must climb.