How competitive is the Rhode niche on Amazon Germany?

18 brands and 224 sellers compete in Rhode on Amazon Germany. The top 5 Rhode products take 41% of clicks and its top 5 brands hold 85% of demand.

What does it cost to enter the Rhode niche?

Rhode sells for €25.98 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.86–€89.72. The average incumbent carries 8,646 reviews — the moat a new listing must climb.

Rhode

weak search conversion (0.6%) — Rhode doesn't clear our bar today.

Flapen Score

Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

This niche Category average · 1,260 niches

Is Rhode profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rhode is a €131K/yr Amazon Germany market (884K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.

Rhode: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.4% over the last 90 days and 0.6% of searches end in a purchase.

€131K

revenue / yr

Units sold / yr6K

Search volume / yr-14.4%884K

Conversion rate0.6%

Avg price€25.98

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers18 · 224

Top-5 product click share41%

Open market15%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Top Rhode products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rohde GRADO Herren Männer Pantoletten Slipper Slides Sandalen Sommerschuhe Freizeitschuhe Sandalen Freizeitschuhe SCHWARZ 43 EU

Price: €32.06
Rating: 4.2/5
Reviews: 923
Age: 9y ago

Pocket Blush Stick - Matt Glatt Intensive Farbe Creme Rouge Stick Für Wangen Und Lippen - Natürliches Und Leuchtendes Finish Long-Wearing Cream Blush Für Frauen Mädchen (01 Piggy 1 Pcs)

Price: €6.84
Rating: 4.1/5
Reviews: 43
Age: 1y ago

Sitovely Glänzender Aufpolsternder Lipgloss Plumping Peptide Lip Gloss Voluminöser Lippen Balsam Nude Farben Lip Glow Öl Jelly Lippenstift Lippenpflege Tierversuchsfreier Lippenfüller (Rose)

Price: €8.13
Rating: 3.9/5
Reviews: 170
Age: 2y ago

Charlotte Tilbury Airbrush Flawless Setting Spray (100 ml) beige

Price: €42.15
Rating: 4.6/5
Reviews: 2,606
Age: 5y ago

Charlotte Tilbury Mini Viral Beauty Icons Geschenkset

Price: €62.54
Rating: 4.3/5
Reviews: 31
Age: 8mo ago

Newest

by launch date

Charlotte Tilbury AIRBRUSH FLAWLESS SETTING SPRAY TRAVEL Fixierspray 34ml Ölfrei Wasserfest bis zu 16 Stunden Halt mit Aloe Vera

Price: €32.58
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Charlotte Tilbury Mini Viral Beauty Icons Geschenkset

Price: €62.54
Rating: 4.3/5
Reviews: 31
Age: 8mo ago

Charlotte Tilbury Mini Pillow Talk Lippenstift-Set

Price: €34.06
Rating: 3.9/5
Reviews: 288
Age: 1y ago

Pocket Blush Stick - Matt Glatt Intensive Farbe Creme Rouge Stick Für Wangen Und Lippen - Natürliches Und Leuchtendes Finish Long-Wearing Cream Blush Für Frauen Mädchen (01 Piggy 1 Pcs)

Price: €6.84
Rating: 4.1/5
Reviews: 43
Age: 1y ago

Charlotte Tilbury Original Mini Exagger-Eyes Volume Mascara Volumenmaske Reisegröße 4 ml by BELLA

Price: €25.05
Rating: 4.4/5
Reviews: 14
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

224

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

13%

Charlotte Tilbury45%
Rohde18%
EONFAVE8%
Kiko Milano8%
Sitovely6%
BIODANCE2%
Open — no brand owns it (12 brands, 13%)

Top Rhode search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

charlotte tilbury544K/yr -25.6%0.5% conv.
rhode205K/yr +20.3%0.2% conv.
rhode lipgloss72K/yr -14.9%0.2% conv.
rhode beauty40K/yr -16.7%0.1% conv.
charlotte tilbury set13K/yr -46.9%0.3% conv.
make up charlotte tilbury6K/yr -40.0%0.1% conv.
charlotte tilbury make up3K/yr -43.3%0.2% conv.

What reviews say buyers love and hate about Rhode

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Qualität insgesamt14%

“Quality”

Geruch9%

“riecht angenehm frisch nach Citrus”

Feucht/Trocken8%

“meine Haut wirkt deutlich hydratisierter.”

Helligkeit/Glanz/Glühen8%

“Super glow”

Eignung für Mischhaut7%

“Bestes Lipliner genau geeignet für ein dunkeln Lipliner”

What buyers complain about

57% of reviews

Preis-Leistungs-Verhältnis15%

“Geldverschwendung”

Allergien10%

“Massive Kontaktallergie die über brennende Kopfhaut hinausgeht!!! Vorsicht!”

Geruch8%

“Brennt und stinkt”

Haftung/Klebrigkeit5%

“Total klebrig”

Qualität insgesamt4%

“Schlechte Qualität und keine Wirkung”

Rhode return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

15%

2Geruch

11%

3Farbe

4Funktionalität insgesamt

5Preis-Leistungs-Verhältnis

Common Rhode questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rhode 48/100 on Amazon Germany — Skip it. The niche generates €131K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -14.4% over the last 90 days.

Rhode buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Allergien, Geruch, the themes mined from the niche's reviews. Its return rate is 0.3%.