Rhode

Shoppers searched for this 884K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €131K a year.

Searches, last 12 months

884K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

0.6%

Market size, estimated

€131Ka year

Top search term

charlotte tilbury544K searches a year

Listings sell for €25.98 on average, from €5.86 to €89.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €25.98 that is €3K to €6K a year per listing.

Average price

€25.98inside the $15 to $100 sweet spot

Price range

€5.86–€89.72

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

€3K–€6K

Returns

0.3%of orders · Amazon Germany median 1.1%

54% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #89 within Make-Up. It carries 8,646 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

89%

Out of stock, average day

7.8%

Average rank

#89in Make-Up

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

8,646per listing

Listings tracked

37

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months