Skip to content

Rezilin

Fail

Demand is soft, at -34.4% this quarter, so Rezilin is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€44K/yr51K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
83%top-5 click share · 8 brands · 29 sellers

Flapen Score

Rezilin against its category

The dotted line is the Kosmetik average. Past it, Rezilin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rezilin market on Amazon at a glance

Shoppers on Amazon Germany searched for Rezilin 51K times last year and spent an estimated €44K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
3.9%
Market size, estimated
€44Ka year
Peak month
October3.3× the quietest month
Top search term
rezilin basilikum-extrakt haarkur19K searches a year

02 · Price

A sale here is worth €22.36.

Listings sell for €22.36 on average, from €8.26 to €47.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €22.36 that is €6K to €11K a year per listing.

Average price
€22.36inside the $15 to $100 sweet spot
Price range
€8.26–€47.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€6K–€11K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #223 within Anti-Haarausfall. It carries 11,288 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
1.7%
Average rank
#223in Anti-Haarausfall
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
11,288per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rezilin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

29

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Brand 150%
  • Brand 221%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Rezilin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Rezilin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rezilin basilikum-extrakt haarkur19K/yr
  • rezilin14K/yr
  • rezilin basilikum gegen haarausfall5K/yr
  • basilikumöl haare2K/yr
  • basilikum extrakt haare7K/yr
  • rezilin gegen haarausfall3K/yr
  • rezilin haarkur1K/yr

Reviews and returns

What reviews say buyers love and hate about Rezilin

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geruch”
24%of negative reviews mention “Ölig/fettig”
0.3%of orders come back
“Haaröl”
A buyer, on “Ölig/fettig”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rezilin questions

Answered from the same tracked data.