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Rezilin

soft demand (-34.4% this quarter) — Rezilin doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47

Market size 11Growth 8Conversion 48Competition 14Returns 99Price range 81Avg price 93Brand share 24Review moat 21Quality gap 81
This niche Category average · 1,260 niches

Is Rezilin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rezilin is a €44K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Rezilin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.4% over the last 90 days and 3.9% of searches end in a purchase.

€44K

revenue / yr

Units sold / yr3K
Search volume / yr-34.4%51K
Conversion rate3.9%
Avg price€22.36

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 29
Top-5 product click share83%
Open market10%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews11,288

Top Rezilin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€13K€20K€26K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

29

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Rezilin50%
  • Nordic Pure21%
  • Kräuterhaus Sanct Bernhard10%
  • LE CUISINER5%
  • Soena4%
  • BIONOBLE4%
  • Open — no brand owns it (2 brands, 6%)

Rezilin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR3.9%Products10Brands8Top 5 Brands90%OOS Rate1.7%Rating4.2★Reviews11,288Avg BSR#223
6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Rezilin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rezilin basilikum-extrakt haarkur19K/yr
  • rezilin14K/yr
  • rezilin basilikum gegen haarausfall5K/yr
  • basilikumöl haare2K/yr
  • basilikum extrakt haare7K/yr
  • rezilin gegen haarausfall3K/yr
  • rezilin haarkur1K/yr

What reviews say buyers love and hate about Rezilin

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Geruch28%

Riecht sehr gut, elegante Verpackung und Flasche

Qualität insgesamt15%

Super Produkt

Weiches Gefühl9%

Es macht meine krausen Haare super weich

Haarwachstum8%

Bestes Haarwasser

Ölig/fettig5%

Tolles Öl, schöne dickflüssige Konsistenz

What buyers complain about

67% of reviews
Ölig/fettig24%

Haaröl

Allergien9%

Juckreiz

Geruch8%

Es riecht unangenehm

Haarverwandt7%

kein Haarwunder

Dicke4%

bissel dickflüssig

Rezilin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ölig/fettig
30%
2Auslaufsicher
12%
3Geruch
11%
4Funktionalität insgesamt
9%
5beworben Vs Tatsächliches Produkt
4%

Common Rezilin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rezilin 40/100 on Amazon Germany — Skip it. The niche generates €44K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -34.4% over the last 90 days.
Search demand for Rezilin on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.