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Revlon

Fail

The top 5 brands take 100% of clicks, so Revlon is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€204K/yr232K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
73%top-5 click share · 3 brands · 110 sellers

Flapen Score

Revlon against its category

The dotted line is the Kosmetik average. Past it, Revlon is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Revlon market on Amazon at a glance

Shoppers on Amazon Germany searched for Revlon 232K times last year and spent an estimated €204K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €204K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
6.5%
Market size, estimated
€204Ka year
Peak month
January2.4× the quietest month
Top search term
revlon170K searches a year

02 · Price

A sale here is worth €13.61.

Listings sell for €13.61 on average, from €4.03 to €47.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €13.61 that is €7K to €10K a year per listing.

Average price
€13.61under the $15 to $100 sweet spot
Price range
€4.03–€47.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Haarstyling Geräte & Styling Zubehör. It carries 11,062 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Haarstyling Geräte & Styling Zubehör
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
11,062per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Revlon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 222%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Revlon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.4×

Search terms

Top Revlon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revlon170K/yr
  • revlon professional12K/yr
  • sprühkur haare11K/yr
  • revlon conditioner9K/yr
  • entwirrungsspray haare8K/yr
  • sprühpflege haare5K/yr
  • revlon spray5K/yr
  • haar sprühkur4K/yr
  • spray haare kämmbarkeit3K/yr
  • revlon sprühkur3K/yr

Reviews and returns

What reviews say buyers love and hate about Revlon

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
22%of negative reviews mention “Geruch”
1.0%of orders come back
“Badreiniger Geruch”
A buyer, on “Geruch”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Revlon questions

Answered from the same tracked data.