Revlon
brand-locked demand (top 5 brands take 100% of clicks) — Revlon doesn't clear our bar today.
Flapen Score
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Is Revlon profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Revlon is a €204K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 43/100.
Revlon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.3% over the last 90 days and 6.5% of searches end in a purchase.
€204K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Revlon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 500 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz
- Price
- €10.65
- Rating
- 4.6/5
- Reviews
- 15,745
- Age
- 11y ago
REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 200 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz
- Price
- €7.14
- Rating
- 4.5/5
- Reviews
- 15,269
- Age
- 11y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago
Revlon RVDR5222 Salon One-StepTM Haartrockner und Volumiser mit Kamm zum Abteilen
- Price
- €27.27
- Rating
- 4.2/5
- Reviews
- 2,607
- Age
- 2y ago
REVLON PROFESSIONAL One-Step Volumiser Plus (Abnehmbarer Kopf Keramik-Titan-Platte Gemischte Styling-Borsten mit Aktivkohle-Pins Turmalin Ionic Technology) RVDR5298E
- Price
- €26.91
- Rating
- 4.3/5
- Reviews
- 3,394
- Age
- 4y ago
Trending
90-day click momentum
REVLON PROFESSIONAL EQUAVE Sun Protection Instant Detangling Conditioner 100 ml entwirrender Leave in Sprühconditioner mit Sonnenschutz fürs Haar 2-Phasen Haarpflege mit Hitzeschutz
- Price
- €4.60
- Rating
- 4.5/5
- Reviews
- 15,256
- Age
- 2y ago
REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago
Gliss Express-Repair-Spülung Total Repair (200 ml) Haarspülung sorgt für sofortige Kämmbarkeit und Schutz vor Haarbruch Pflegespülung mit Hitzeschutz bis zu 230 C
- Price
- €4.03
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 2y ago
REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 200 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz
- Price
- €7.14
- Rating
- 4.5/5
- Reviews
- 15,269
- Age
- 11y ago
Revlon Hair Tools Revlon Pro RVDR5212E2 Pro Collection Salon One-Step Warmluftbürste Schwarz
- Price
- €27.73
- Rating
- 4.3/5
- Reviews
- 4,801
- Age
- 9y ago
Newest
by launch dateREVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago
Revlon RVDR5222 Salon One-StepTM Haartrockner und Volumiser mit Kamm zum Abteilen
- Price
- €27.27
- Rating
- 4.2/5
- Reviews
- 2,607
- Age
- 2y ago
REVLON 5-in-1 One-StepTM-Haartrockner und Multi-Styler (abnehmbare Köpfe Lockenaufsatz Trockner Volumiser Styler Formgeber). RVDR5370
- Price
- €47.16
- Rating
- 4.2/5
- Reviews
- 867
- Age
- 2y ago
Gliss Express-Repair-Spülung Total Repair (200 ml) Haarspülung sorgt für sofortige Kämmbarkeit und Schutz vor Haarbruch Pflegespülung mit Hitzeschutz bis zu 230 C
- Price
- €4.03
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 2y ago
REVLON PROFESSIONAL EQUAVE Sun Protection Instant Detangling Conditioner 100 ml entwirrender Leave in Sprühconditioner mit Sonnenschutz fürs Haar 2-Phasen Haarpflege mit Hitzeschutz
- Price
- €4.60
- Rating
- 4.5/5
- Reviews
- 15,256
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- REVLON PROFESSIONAL77%
- Revlon22%
- Gliss1%
- Open — no brand owns it (0%)
Revlon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.4×
Top Revlon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- revlon170K/yr
- revlon professional12K/yr
- sprühkur haare11K/yr
- revlon conditioner9K/yr
- entwirrungsspray haare8K/yr
- sprühpflege haare5K/yr
- revlon spray5K/yr
- haar sprühkur4K/yr
- spray haare kämmbarkeit3K/yr
- revlon sprühkur3K/yr
What reviews say buyers love and hate about Revlon
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Er riecht so gut”
“Bestes Produkt ever”
“glatter”
“Ideal für normales - feines Haar”
“Sehr guter Conditioner”
What buyers complain about
64% of reviews“Badreiniger Geruch”
“nach einem Jahr bereits defekt.”
“Für mich insgesamt zu teuer”
“Etwas unhandlich”
“Die Hitzestufe 2 ist sehr laut”
Revlon return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Revlon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
