Is revlon profitable to sell on Amazon Germany?

The niche generates €204K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).

How competitive is the revlon niche?

3 brands and 110 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in revlon?

Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.0%.

When does demand for revlon peak?

Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.4× the quietest.

What does it cost to enter the revlon niche?

Listings span €4.03–€47.16; the average listing price is €13.61 (sweet spot $15–$100). The average incumbent carries 11,062 reviews — the moat a new listing must climb.

revlon

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Price range

Great€4.03–€47.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.61

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€204K

€204K/yr · 232K searches

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad11,061.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, revlon is a €204K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

revlon market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €170K–€204K; units × avg price
Conversion rate: 6.5%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

REVLON PROFESSIONAL77%
Revlon22%
Gliss1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +5.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.4×

Open Trend

Top revlon search terms

revlon170K/yr +4.3%5.7% conv.
revlon professional12K/yr +72.5%6.1% conv.
sprühkur haare11K/yr +6.3%3.7% conv.
revlon conditioner9K/yr -11.0%4.5% conv.
entwirrungsspray haare8K/yr -1.8%2.6% conv.
sprühpflege haare5K/yr -11.4%2.7% conv.
revlon spray5K/yr -1.6%11.1% conv.
haar sprühkur4K/yr -12.3%2.4% conv.
spray haare kämmbarkeit3K/yr -6.1%5.9% conv.
revlon sprühkur3K/yr -3.6%11.5% conv.

All search terms

Top revlon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 500 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz

REVLON PROFESSIONAL€10.654.6★15,745 rev

REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 200 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz

REVLON PROFESSIONAL€7.144.5★15,269 rev

REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan

REVLON PROFESSIONAL€7.104.6★64,753 rev

Revlon RVDR5222 Salon One-StepTM Haartrockner und Volumiser mit Kamm zum Abteilen

Revlon€27.274.2★2,607 rev

REVLON PROFESSIONAL One-Step Volumiser Plus (Abnehmbarer Kopf Keramik-Titan-Platte Gemischte Styling-Borsten mit Aktivkohle-Pins Turmalin Ionic Technology) RVDR5298E

Revlon€26.914.3★3,394 rev

Newest

by launch date

REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar

REVLON PROFESSIONAL€9.2873 rev

10mo ago

Revlon RVDR5222 Salon One-StepTM Haartrockner und Volumiser mit Kamm zum Abteilen

Revlon€27.272,607 rev

2y ago

REVLON 5-in-1 One-StepTM-Haartrockner und Multi-Styler (abnehmbare Köpfe Lockenaufsatz Trockner Volumiser Styler Formgeber). RVDR5370

Revlon€47.16867 rev

2y ago

Gliss Express-Repair-Spülung Total Repair (200 ml) Haarspülung sorgt für sofortige Kämmbarkeit und Schutz vor Haarbruch Pflegespülung mit Hitzeschutz bis zu 230 C

Gliss€4.03292 rev

2y ago

REVLON PROFESSIONAL EQUAVE Sun Protection Instant Detangling Conditioner 100 ml entwirrender Leave in Sprühconditioner mit Sonnenschutz fürs Haar 2-Phasen Haarpflege mit Hitzeschutz

REVLON PROFESSIONAL€4.6015,256 rev

2y ago

What buyers say about revlon

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch23%

“Er riecht so gut”

Qualität insgesamt17%

“Bestes Produkt ever”

Weiches Gefühl11%

“glatter”

Eignung Glattes Haar6%

“Ideal für normales - feines Haar”

Haarstyling6%

“Sehr guter Conditioner”

Feucht/Trocken4%

“Hohe Feuchtigkeitsspendung”

Benutzerfreundlichkeit4%

“Leichte Handhabung”

beworben Vs Tatsächliches Produkt4%

“Erfüllt sein Funktion”

Preis-Leistungs-Verhältnis3%

“Preis Leistung super”

Haarwachstum3%

“Pflegt die Haare spürbar”

What buyers complain about

Geruch22%

“Badreiniger Geruch”

Haltbarkeit7%

“nach einem Jahr bereits defekt.”

Preis-Leistungs-Verhältnis7%

“Für mich insgesamt zu teuer”

Benutzerfreundlichkeit6%

“Etwas unhandlich”

Heizung5%

“Die Hitzestufe 2 ist sehr laut”

Gesamtgröße4%

“didnt expect that these was sooooooo big”

Feucht/Trocken4%

“sind ausgetrocknet”

Haarverwandt3%

“Auch macht es meine Haare strohig”

Produktzustand3%

“Gebrauchten Artikel erhalten”

Qualität insgesamt3%

“das hat ja nichts mit der Qualität zu tun.”

Top return reasons

Gesamtgröße28%

Funktionalität insgesamt19%

Geruch8%

Produktzustand5%

Gewicht schwer5%

Qualität insgesamt4%

Heizung4%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile3%

Benutzerfreundlichkeit3%

Common questions

Is revlon profitable to sell on Amazon Germany?: The niche generates €204K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).
How competitive is the revlon niche?: 3 brands and 110 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in revlon?: Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.0%.
When does demand for revlon peak?: Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.4× the quietest.
What does it cost to enter the revlon niche?: Listings span €4.03–€47.16; the average listing price is €13.61 (sweet spot $15–$100). The average incumbent carries 11,062 reviews — the moat a new listing must climb.

revlon

revlon market data

Competition & brand share

Demand & seasonality

Top revlon search terms

Top revlon products on Amazon

Top sellers

Newest

Trending

What buyers say about revlon

What buyers love

What buyers complain about

Top return reasons

Common questions

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