Revlon
FailThe top 5 brands take 100% of clicks, so Revlon is a Fail.
- Flapen Score
- 43 / 100Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 4743
- Market size
- €204K/yr232K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 110 sellers
Flapen Score
Revlon against its category
The dotted line is the Kosmetik average. Past it, Revlon is stronger. Inside it, weaker.
Market
The Revlon market on Amazon at a glance
Shoppers on Amazon Germany searched for Revlon 232K times last year and spent an estimated €204K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €204K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 6.5%
- Market size, estimated
- €204Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- revlon170K searches a year
02 · Price
A sale here is worth €13.61.
Listings sell for €13.61 on average, from €4.03 to €47.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €13.61 that is €7K to €10K a year per listing.
- Average price
- €13.61under the $15 to $100 sweet spot
- Price range
- €4.03–€47.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €7K–€10K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Haarstyling Geräte & Styling Zubehör. It carries 11,062 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 11,062per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Revlon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 177%
- Brand 222%
- Brand 31%
- Open — no brand owns it (0%)
Demand
Revlon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.4×
Search terms
Top Revlon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- revlon170K/yr
- revlon professional12K/yr
- sprühkur haare11K/yr
- revlon conditioner9K/yr
- entwirrungsspray haare8K/yr
- sprühpflege haare5K/yr
- revlon spray5K/yr
- haar sprühkur4K/yr
- spray haare kämmbarkeit3K/yr
- revlon sprühkur3K/yr
Reviews and returns
What reviews say buyers love and hate about Revlon
We read the reviews and the return reasons for every product selling here.
“Badreiniger Geruch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Revlon questions
Answered from the same tracked data.









