Retinol Serum

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €702K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

4.8%

Market size, estimated

€702Ka year

Peak month

March1.6× the quietest month

Top search term

retinol396K searches a year

Listings sell for €13.38 on average, from €3.67 to €29.34. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At €13.38 that is €17K to €20K a year per listing.

Average price

€13.38under the $15 to $100 sweet spot

Price range

€3.67–€29.34

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

€17K–€20K

Returns

0.3%of orders · Amazon Germany median 1.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #138 within Gesicht. It carries 6,551 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#138in Gesicht

Average rating

4.39 starsAmazon Germany average 4.37 stars

Average reviews

6,551per listing

Listings tracked

23

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months