retinol serum
Worth a lookShows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good€702K€702K/yr · 1.1M searches
Avg price
Good€13.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good€3.67–€29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,550.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, retinol serum is a €702K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
retinol serum market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- €669K–€803K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.1%
- Avg brand age
- 45 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
137
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
21%
- The Ordinary34%
- celimax17%
- CeraVe11%
- Kapua Naturals8%
- colibri skincare6%
- Geek & Gorgeous4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top retinol serum search terms
- retinol396K/yr
- retinol serum318K/yr
- retinol creme102K/yr
- the ordinary retinol47K/yr
- retinol serum hochdosiert testsieger51K/yr
- retinoid22K/yr
- ordinary retinol17K/yr
- retinol serum hochdosiert13K/yr
- retinal serum18K/yr
- retixolcreme gegen falten26K/yr
Top retinol serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Granactive Retinoid 2% Emulsion Fortschrittliche Retinoid-Alternative zur Anti-Aging-Pflege und Verbesserung der Hautstruktur 30ml
The Ordinary€10.614.6★4,791 rev
celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
celimax€14.764.4★16,801 rev
CeraVe Hautbilderneuerndes Retinol Serum Zuverlässige Pflege bei unreiner und zu Akne neigender Haut Aufhellender Effekt durch Süßholzwurzelextrakt Mit 3 essenziellen Ceramiden 30 ml
CeraVe€13.964.4★11,919 rev
The Ordinary Retinol 1% in Squalane Hochwirksames Retinol-Serum zur Anti-Aging-Pflege und Hautglättung 30ml
The Ordinary€7.774.4★18,241 rev
BIO Retinol Serum hochdosiert 100ml Retinol 5-Fach-Komplex +Hyaluron +Vitamin C Vegan & BIO hochwirksam verkapseltes Retinol für strahlende & reine Haut ohne Pickel Anti Aging Made in Germany
Kapua Naturals€22.184.6★3,819 rev
Newest
by launch datecelimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
celimax€14.7616,801 rev
celimax The Vita A Retinol Shot Tightening Serum - gegen Falten & feine Linien für straffere Haut Anti-Aging Hautglättung Korean Skincare 30 ml
celimax€14.252,938 rev
BIO Retinol Serum Hochdosiert Die beste Retinolform (Retinal) + 7 Power Wirkstoffe = Hyaluron Vitamin C Niacinamid Hochwirksames Retinal Gegen Falten
Soena€18.673,364 rev
100ml Retinol Serum mit Niacinamid Hyaluron & Vitamin C Serum Gesicht Anti-Falten für Skincare von Damen & Männer
Krealis€7.201,350 rev
Retinobaza 17 000 Dermo-cream with Vitamin A
FARMAPOL€7.32208 rev
Trending
90-day click momentum
Satin Naturel Retinol Serum 50 ml Anti-Aging & Anti-Falten Gesichtsserum Mit Retinol Hyaluron Niacinamid & Bio Aloe Vera Vegan & Naturkosmetik Für Ebenmäßige Strahlende Haut
Satin Naturel€10.074.2★
Geek & Gorgeous A-Game 5 Leichtes Serum mit 0 05% Retinal Mildert Falten & Hautunreinheiten Anti-Aging Gesichtspflege für alle Hauttypen 30 ml
Geek & Gorgeous€10.794.6★
The Ordinary Granactive Retinoid 2% Emulsion Fortschrittliche Retinoid-Alternative zur Anti-Aging-Pflege und Verbesserung der Hautstruktur 30ml
The Ordinary€10.614.6★
The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml
The Ordinary€13.734.6★
celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
celimax€14.764.4★
What buyers say about retinol serum
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkte”
“Absoluter Gamechanger für mein Hautbild”
“Zieht schnell ein, klebt nicht, fettet nicht, nach wenigen Minuten angenehme Trockenheit mit leichter Soannung”
“Ganz solide,”
“Das Serum eignet sich optimal zur Gesichtspflege”
“Aber um den fast geschenkten Preis,ok”
“Das Produkt kam wie beschrieben”
“Sehr angenehme Textur”
“Der Geruch ist neutral”
“Sehr angenehm auf der Haut”
What buyers complain about
“Mein Gesicht wird knallrot”
“Stinkt”
“Wirkung gleich null”
“Nicht für meine Haut geeignet, da dieses Serum meine Haut austrocknet”
“Irreführend”
“hinterlässt fettige Schicht auf die Haut”
“Wrinkle-Serum”
“Qualität fraglich”
“hinterlässt fettige Schicht auf die Haut”
“Ungeeignet bei sensibeler Haut”
Top return reasons
Common questions
- Is retinol serum profitable to sell on Amazon Germany?
- The niche generates €702K/yr across 23 tracked products. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the retinol serum niche?
- 17 brands and 137 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in retinol serum?
- Top complaints mined from reviews: Allergien, Geruch, Funktionalität insgesamt. The return rate is 0.3%.
- When does demand for retinol serum peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the retinol serum niche?
- Listings span €3.67–€29.34; the average listing price is €13.38 (sweet spot $15–$100). The average incumbent carries 6,551 reviews — the moat a new listing must climb.