Retinol Serum
Retinol Serum shows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Is Retinol Serum profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Retinol Serum is a €702K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Retinol Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.7% over the last 90 days and 4.8% of searches end in a purchase.
€702K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Retinol Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Granactive Retinoid 2% Emulsion Fortschrittliche Retinoid-Alternative zur Anti-Aging-Pflege und Verbesserung der Hautstruktur 30ml
- Price
- €10.61
- Rating
- 4.6/5
- Reviews
- 4,791
- Age
- 9y ago
celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
- Price
- €14.76
- Rating
- 4.4/5
- Reviews
- 16,801
- Age
- 1y ago
CeraVe Hautbilderneuerndes Retinol Serum Zuverlässige Pflege bei unreiner und zu Akne neigender Haut Aufhellender Effekt durch Süßholzwurzelextrakt Mit 3 essenziellen Ceramiden 30 ml
- Price
- €13.96
- Rating
- 4.4/5
- Reviews
- 11,919
- Age
- 3y ago
The Ordinary Retinol 1% in Squalane Hochwirksames Retinol-Serum zur Anti-Aging-Pflege und Hautglättung 30ml
- Price
- €7.77
- Rating
- 4.4/5
- Reviews
- 18,241
- Age
- 3y ago
BIO Retinol Serum hochdosiert 100ml Retinol 5-Fach-Komplex +Hyaluron +Vitamin C Vegan & BIO hochwirksam verkapseltes Retinol für strahlende & reine Haut ohne Pickel Anti Aging Made in Germany
- Price
- €22.18
- Rating
- 4.6/5
- Reviews
- 3,819
- Age
- 3y ago
Trending
90-day click momentum
Satin Naturel Retinol Serum 50 ml Anti-Aging & Anti-Falten Gesichtsserum Mit Retinol Hyaluron Niacinamid & Bio Aloe Vera Vegan & Naturkosmetik Für Ebenmäßige Strahlende Haut
- Price
- €10.07
- Rating
- 4.2/5
- Reviews
- 23,873
- Age
- 7y ago
Geek & Gorgeous A-Game 5 Leichtes Serum mit 0 05% Retinal Mildert Falten & Hautunreinheiten Anti-Aging Gesichtspflege für alle Hauttypen 30 ml
- Price
- €10.79
- Rating
- 4.6/5
- Reviews
- 1,470
- Age
- 3y ago
The Ordinary Granactive Retinoid 2% Emulsion Fortschrittliche Retinoid-Alternative zur Anti-Aging-Pflege und Verbesserung der Hautstruktur 30ml
- Price
- €10.61
- Rating
- 4.6/5
- Reviews
- 4,791
- Age
- 9y ago
The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml
- Price
- €13.73
- Rating
- 4.6/5
- Reviews
- 2,850
- Age
- 2y ago
celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
- Price
- €14.76
- Rating
- 4.4/5
- Reviews
- 16,801
- Age
- 1y ago
Newest
by launch datecelimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
- Price
- €14.76
- Rating
- 4.4/5
- Reviews
- 16,801
- Age
- 1y ago
celimax The Vita A Retinol Shot Tightening Serum - gegen Falten & feine Linien für straffere Haut Anti-Aging Hautglättung Korean Skincare 30 ml
- Price
- €14.25
- Rating
- 4.3/5
- Reviews
- 2,938
- Age
- 1y ago
BIO Retinol Serum Hochdosiert Die beste Retinolform (Retinal) + 7 Power Wirkstoffe = Hyaluron Vitamin C Niacinamid Hochwirksames Retinal Gegen Falten
- Price
- €18.67
- Rating
- 4.7/5
- Reviews
- 3,364
- Age
- 1y ago
100ml Retinol Serum mit Niacinamid Hyaluron & Vitamin C Serum Gesicht Anti-Falten für Skincare von Damen & Männer
- Price
- €7.20
- Rating
- 4.4/5
- Reviews
- 1,350
- Age
- 1y ago
Retinobaza 17 000 Dermo-cream with Vitamin A
- Price
- €7.32
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
137
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
21%
- The Ordinary34%
- celimax17%
- CeraVe11%
- Kapua Naturals8%
- colibri skincare6%
- Geek & Gorgeous4%
Retinol Serum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Retinol Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- retinol396K/yr
- retinol serum318K/yr
- retinol creme102K/yr
- the ordinary retinol47K/yr
- retinol serum hochdosiert testsieger51K/yr
- retinoid22K/yr
- ordinary retinol17K/yr
- retinol serum hochdosiert13K/yr
- retinal serum18K/yr
- retixolcreme gegen falten26K/yr
What reviews say buyers love and hate about Retinol Serum
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Super Produkte”
“Absoluter Gamechanger für mein Hautbild”
“Zieht schnell ein, klebt nicht, fettet nicht, nach wenigen Minuten angenehme Trockenheit mit leichter Soannung”
“Ganz solide,”
“Das Serum eignet sich optimal zur Gesichtspflege”
What buyers complain about
54% of reviews“Mein Gesicht wird knallrot”
“Stinkt”
“Wirkung gleich null”
“Nicht für meine Haut geeignet, da dieses Serum meine Haut austrocknet”
“Irreführend”
Retinol Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retinol Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
