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Retinol Creme

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -13.7% this quarter, so Retinol Creme is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size
€214K/yr210K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
56%top-5 click share · 15 brands · 130 sellers

Flapen Score

Retinol Creme against its category

The dotted line is the Kosmetik average. Past it, Retinol Creme is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retinol Creme market on Amazon at a glance

Shoppers on Amazon Germany searched for Retinol Creme 210K times last year and spent an estimated €214K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €214K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
6.7%
Market size, estimated
€214Ka year
Peak month
April2.0× the quietest month
Top search term
retinol creme102K searches a year

02 · Price

A sale here is worth €15.33.

Listings sell for €15.33 on average, from €5.45 to €29.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €15.33 that is €4K to €8K a year per listing.

Average price
€15.33inside the $15 to $100 sweet spot
Price range
€5.45–€29.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #236 within Gesicht. It carries 2,559 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#236in Gesicht
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
2,559per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Retinol Creme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

130

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

20%

  • Brand 151%
  • Brand 213%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Retinol Creme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Retinol Creme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retinol creme102K/yr
  • neutrogena retinol boost42K/yr
  • neutrogena retinol12K/yr
  • retinol cream9K/yr
  • retinol creme gesicht13K/yr
  • neutrogena retinol boost nachtcreme4K/yr
  • neutrogena retinol boost serum4K/yr
  • retinal creme4K/yr
  • retinol boost4K/yr
  • m asam retinol4K/yr

Reviews and returns

What reviews say buyers love and hate about Retinol Creme

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Allergien”
0.3%of orders come back
“Haut Irritationen”
A buyer, on “Allergien”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Retinol Creme questions

Answered from the same tracked data.