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Retinol Creme

Retinol Creme shows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 41Growth 18Conversion 72Competition 48Returns 99Price range 60Avg price 76Brand share 46Review moat 39Quality gap 65
This niche Category average · 1,260 niches

Is Retinol Creme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Retinol Creme is a €214K/yr Amazon Germany market (210K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.

Retinol Creme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.7% over the last 90 days and 6.7% of searches end in a purchase.

€214K

revenue / yr

Units sold / yr15K
Search volume / yr-13.7%210K
Conversion rate6.7%
Avg price€15.33

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 130
Top-5 product click share56%
Open market23%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement82%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,559

Top Retinol Creme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€21K€43K€64K€86K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

130

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

20%

  • Neutrogena51%
  • celimax13%
  • Kapua Naturals6%
  • colibri skincare4%
  • M. Asam4%
  • Soena3%

Retinol Creme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR6.7%Products22Brands15Top 5 Brands77%OOS Rate0.0%Rating4.4★Reviews2,559Avg BSR#236
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Top Retinol Creme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • retinol creme102K/yr
  • neutrogena retinol boost42K/yr
  • neutrogena retinol12K/yr
  • retinol cream9K/yr
  • retinol creme gesicht13K/yr
  • neutrogena retinol boost nachtcreme4K/yr
  • neutrogena retinol boost serum4K/yr
  • retinal creme4K/yr
  • retinol boost4K/yr
  • m asam retinol4K/yr

What reviews say buyers love and hate about Retinol Creme

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Qualität insgesamt20%

Super Produkte

Eignung für Mischhaut13%

Absoluter Gamechanger für mein Hautbild

Saugfähigkeit10%

Zieht schnell ein, klebt nicht, fettet nicht, nach wenigen Minuten angenehme Trockenheit mit leichter Soannung

Weiches Gefühl7%

Angenehme Creme

Eignung für trockene Haut6%

Geheimtipp für trockene Haut und Glow

What buyers complain about

58% of reviews
Allergien13%

Haut Irritationen

Funktionalität insgesamt8%

Wirkung gleich null

Geruch8%

Stinkt

Eignung für trockene Haut7%

Hautprobleme

Symptomreduktion5%

Nach Wochen der Anwendung keinerlei Verbesserung

Retinol Creme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
12%
2Produktzustand
11%
3beworben Vs Tatsächliches Produkt
8%
4Hautgesundheit
6%
5Geruch
5%

Common Retinol Creme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Retinol Creme 53/100 on Amazon Germany — Worth a look. The niche generates €214K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.
Search demand for Retinol Creme on Amazon Germany is steady year-round — the busiest month runs 2.0× the quietest.