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retinol augencreme

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 41Growth 17Conversion 30Competition 15Returns 99Price range 80Avg price 81Brand share 6Review moat 24Quality gap 73

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€17.47

avg listing price — sweet spot $15–$100

Price range

Great€9.89–€36.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay€214K

€214K/yr · 511K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,572.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, retinol augencreme is a €214K/yr Amazon Germany market (511K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

retinol augencreme market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
€140K–€175K
units × avg price
Conversion rate
2.4%
Avg BSR
#124
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
43 months
Avg seller age
166 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

91

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Beauty of Joseon67%
  • RoC19%
  • medicube6%
  • Soleneva3%
  • M. Asam3%
  • HARUHARU WONDER3%

Demand

Weekly Amazon search volume, last 47 weeks — -16.0% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top retinol augencreme search terms

  • roc367K/yr
  • beauty of joseon eye cream49K/yr
  • beauty of joseon revive eye serum13K/yr
  • retinol augencreme24K/yr
  • retinol eye cream12K/yr
  • roc retinol correxion eye cream7K/yr
  • roc retinol7K/yr
  • beauty of joseon augencreme6K/yr
  • beauty of joseon eye serum5K/yr
  • revive eye serum beauty of joseon5K/yr
All search terms

Top retinol augencreme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€32K30%€64K45%€96K60%€129K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about retinol augencreme

What buyers praise and complain about, mined from review topics.

What buyers love

Eignung für trockene Haut9%

“Sehr verträglicher Moisturizer”

Qualität insgesamt9%

“Top Produkt”

Textur/Konsistenz – insgesamt9%

“angenehme Textur, feuchtigkeitsspendend”

Saugfähigkeit9%

“schnell einzieht”

Feucht/Trocken9%

“Solidier Moisturizer”

Eignung für Mischhaut8%

“Super Augencreme”

Preis-Leistungs-Verhältnis5%

“Prima Preis/ Leistung”

Komfort insgesamt5%

“Super Feeling”

Weiches Gefühl5%

“Sehr angenehm auf der Haut”

Allergien5%

“weniger gereizt”

What buyers complain about

Allergien21%

“Defekter Spender und gereizte Augen”

Preis-Leistungs-Verhältnis8%

“Schade, bei dem Preis”

Eignung für trockene Haut6%

“Nicht für trocknen Haut”

Feucht/Trocken6%

“Ich wünsche mir eine stärkere Feuchtigkeitswirkung”

Funktionalität insgesamt5%

“wirkt nichts”

Hautgesundheit4%

“Verbrennt die Haut, wirkt nichts”

beworben Vs Tatsächliches Produkt4%

“Hält leider gar nicht was man verspricht”

Produktzustand4%

“Das Produkt sieht aus, als ware es benutzt worden”

Inhaltsstoffe – insgesamt4%

“Sehr schade, denn die Inhaltsstoffe waren vielversprechend”

Saugfähigkeit3%

“Es zieht nicht gut ein”

Top return reasons

Funktionalität insgesamt19%
Produktzustand11%
beworben Vs Tatsächliches Produkt9%
Feucht/Trocken9%
Motorleistung8%
Defekt Material/Teile8%
Eignung für Mischhaut5%
Kompatibilität – insgesamt5%
Qualität insgesamt3%
Eignung für trockene Haut3%

Common questions

Is retinol augencreme profitable to sell on Amazon Germany?
The niche generates €214K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (41/100).
How competitive is the retinol augencreme niche?
6 brands and 91 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in retinol augencreme?
Top complaints mined from reviews: Allergien, Preis-Leistungs-Verhältnis, Eignung für trockene Haut. The return rate is 0.3%.
What does it cost to enter the retinol augencreme niche?
Listings span €9.89–€36.50; the average listing price is €17.47 (sweet spot $15–$100). The average incumbent carries 5,573 reviews — the moat a new listing must climb.