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Retinal

Fail

The top 5 brands take 100% of clicks, so Retinal is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€1.1M/yr840K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 93 sellers

Flapen Score

Retinal against its category

The dotted line is the Kosmetik average. Past it, Retinal is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retinal market on Amazon at a glance

Shoppers on Amazon Germany searched for Retinal 840K times last year and spent an estimated €1.1M. All 4 brands take every click. Demand peaks in May–Jun–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 840K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
840K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
8.4%
Market size, estimated
€1.1Ma year
Peak month
June3.4× the quietest month
Top search term
retinal210K searches a year

02 · Price

A sale here is worth €14.94.

Listings sell for €14.94 on average, from €8.67 to €26.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At €14.94 that is €75K to €90K a year per listing.

Average price
€14.94under the $15 to $100 sweet spot
Price range
€8.67–€26.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
€75K–€90K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Gesicht. It carries 3,554 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Gesicht
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
3,554per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Retinal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 214%
  • Brand 39%
  • Brand 43%

Demand

Retinal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Retinal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retinal210K/yr
  • celimax167K/yr
  • celimax retinol shot125K/yr
  • retinal shot78K/yr
  • retinol shot91K/yr
  • retinol shot celimax23K/yr
  • geek & gorgeous a-game 515K/yr
  • celimax retinol35K/yr
  • retinal the ordinary17K/yr
  • retinol shot tightening booster26K/yr

Reviews and returns

What reviews say buyers love and hate about Retinal

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Eignung für Mischhaut”
12%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Retinal questions

Answered from the same tracked data.