retinal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Great€1.1M€1.1M/yr · 840K searches
Avg price
Great€14.94avg listing price — sweet spot $15–$100
Price range
Good€8.67–€26.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,553.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, retinal is a €1.1M/yr Amazon Germany market (840K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Nov. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
retinal market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- €747K–€896K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
93
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- celimax74%
- Geek & Gorgeous14%
- The Ordinary9%
- VNEUOL3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.Peak months: May, Jun, Nov · busiest ÷ quietest = 3.4×
Top retinal search terms
- retinal210K/yr
- celimax167K/yr
- celimax retinol shot125K/yr
- retinal shot78K/yr
- retinol shot91K/yr
- retinol shot celimax23K/yr
- geek & gorgeous a-game 515K/yr
- celimax retinol35K/yr
- retinal the ordinary17K/yr
- retinol shot tightening booster26K/yr
Top retinal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
celimax€14.764.4★16,801 rev
Geek & Gorgeous A-Game 5 Leichtes Serum mit 0 05% Retinal Mildert Falten & Hautunreinheiten Anti-Aging Gesichtspflege für alle Hauttypen 30 ml
Geek & Gorgeous€10.794.6★1,470 rev
celimax The Vita A Retinol Shot Tightening Serum - gegen Falten & feine Linien für straffere Haut Anti-Aging Hautglättung Korean Skincare 30 ml
celimax€14.254.3★2,938 rev
The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml
The Ordinary€13.734.6★2,850 rev
celimax Vita A Retinal Shot Tightening Booster mit 0 1% Retinal & 3% Matrixyl hochwirksames Anti-Aging Serum gegen Falten Poren & für straffere Haut Korean Skincare (Duo Set 15ml x2)
celimax€26.584.5★698 rev
Newest
by launch date
Retinol Shot Tightening Booster 15ml Retinal Shot Retinol Serum Milde Straffende Gesichtscreme Straffung Der Gesichtshaut Aller Hauttypen
VNEUOL€8.6755 rev
celimax Vita A Retinal Shot Tightening Booster mit 0 1% Retinal & 3% Matrixyl hochwirksames Anti-Aging Serum gegen Falten Poren & für straffere Haut Korean Skincare (Duo Set 15ml x2)
celimax€26.58698 rev
celimax Pore+Dark Spot Brightening Cream - Tranexamic Acid 5% & Niacinamide 5% Dark Spot Corrector Porenminimierer Anti-Pigmentflecken Creme Korean Skincare 35ml
celimax€16.722,158 rev
celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
celimax€14.7616,801 rev
celimax The Vita A Retinol Shot Tightening Serum - gegen Falten & feine Linien für straffere Haut Anti-Aging Hautglättung Korean Skincare 30 ml
celimax€14.252,938 rev
Trending
90-day click momentumRetinol Shot Tightening Booster 15ml Retinal Shot Retinol Serum Milde Straffende Gesichtscreme Straffung Der Gesichtshaut Aller Hauttypen
VNEUOL€8.673.8★
Geek & Gorgeous A-Game 5 Leichtes Serum mit 0 05% Retinal Mildert Falten & Hautunreinheiten Anti-Aging Gesichtspflege für alle Hauttypen 30 ml
Geek & Gorgeous€10.794.6★
The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml
The Ordinary€13.734.6★
celimax Pore+Dark Spot Brightening Cream - Tranexamic Acid 5% & Niacinamide 5% Dark Spot Corrector Porenminimierer Anti-Pigmentflecken Creme Korean Skincare 35ml
celimax€16.724.5★
celimax Vita A Retinal Shot Tightening Booster mit 0 1% Retinal & 3% Matrixyl hochwirksames Anti-Aging Serum gegen Falten Poren & für straffere Haut Korean Skincare (Duo Set 15ml x2)
celimax€26.584.5★
What buyers say about retinal
What buyers praise and complain about, mined from review topics.What buyers love
“Absoluter Gamechanger für mein Hautbild”
“Super Produkt”
“Ganz solide,”
“Super Produkt, die Haut ist glatter, frischer, Fältchen sind nicht mehr ganz so stark, Poren werden kleiner, Glasskin Effekt”
“Lässt sich gut auftragen und zieht schnell ein”
“Gute Ware, guter Preis”
“Nach 6–8 Wochen sind feine Linien sichtbar reduziert”
“Das Produkt kam wie beschrieben”
“Super verträglich”
“Nicht aggressiv wie Retinol”
What buyers complain about
“Funktioniert nicht”
“Bei mir macht es trockene Haut und Unreinheiten”
“Ich denke es ist ok. nicht wikrlich angenehm auf der Haut”
“Extreme Reaktion auch bei Nicht Allergikern”
“Wrinkle-Serum”
“Leider nicht beschrieben”
“Verträglichkeit”
“Färbt Haut gelb”
“Nicht für meine Haut”
“Ich lese dauernd das man nach 1-2 Wochen überhaupt nichts sieht und sich nichts verändert hat”
Top return reasons
Common questions
- Is retinal profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the retinal niche?
- 4 brands and 93 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in retinal?
- Top complaints mined from reviews: Funktionalität insgesamt, Eignung für trockene Haut, Hautgesundheit. The return rate is 0.2%.
- When does demand for retinal peak?
- Demand peaks in May–Jun–Nov; the busiest month runs 3.4× the quietest.
- What does it cost to enter the retinal niche?
- Listings span €8.67–€26.58; the average listing price is €14.94 (sweet spot $15–$100). The average incumbent carries 3,554 reviews — the moat a new listing must climb.