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Reinigungsschaum Gesicht

a small market ($66K/yr) — Reinigungsschaum Gesicht doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 16Growth 20Conversion 82Competition 64Returns 99Price range 34Avg price 22Brand share 57Review moat 23Quality gap 38
This niche Category average · 1,260 niches

Is Reinigungsschaum Gesicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reinigungsschaum Gesicht is a €66K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Reinigungsschaum Gesicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.7% over the last 90 days and 8.7% of searches end in a purchase.

€66K

revenue / yr

Units sold / yr8K
Search volume / yr-10.7%93K
Conversion rate8.7%
Avg price€8.09

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 107
Top-5 product click share46%
Open market29%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement81%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews8,184

Top Reinigungsschaum Gesicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

107

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

22%

  • Sebamed31%
  • La Roche-Posay14%
  • lavera10%
  • CeraVe9%
  • L'Oreal Paris8%
  • Neutrogena7%

Reinigungsschaum Gesicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR8.7%Products26Brands16Top 5 Brands71%OOS Rate0.0%Rating4.5★Reviews8,184Avg BSR#85
5K3KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Top Reinigungsschaum Gesicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reinigungsschaum gesicht44K/yr
  • reinigungsschaum20K/yr
  • sebamed reinigungsschaum4K/yr
  • gesichtsreinigungsschaum6K/yr
  • sebamed gesichtsreinigung4K/yr
  • waschschaum gesicht4K/yr
  • gesichtsreinigung schaum3K/yr
  • gesicht reinigungsschaum3K/yr
  • waschschaum3K/yr
  • sebamed reinigungsschaum gesicht3K/yr

What reviews say buyers love and hate about Reinigungsschaum Gesicht

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Reinigung18%

Bester Cleanser

Qualität insgesamt12%

Süper Produkte

Einfache Reinigung10%

Bestes Reinigungsgel

Eignung für Mischhaut9%

Beste Gesichtspflege

Geruch6%

riecht gut

What buyers complain about

64% of reviews
Geruch13%

Übelriechend

Allergien11%

Hautirritationen

Eignung für trockene Haut9%

Gleichzeitig neige ich zu unreiner Haut, was sich aber in Grenzen hält

Feucht/Trocken8%

Trocknet die Haut extrem aus

Preis-Leistungs-Verhältnis7%

Der Preissprung trübt den Gesamteindruck

Reinigungsschaum Gesicht return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
14%
2Eignung für Mischhaut
10%
3Funktionalität insgesamt
9%
4Eignung für trockene Haut
8%
5Feucht/Trocken
7%

Common Reinigungsschaum Gesicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reinigungsschaum Gesicht 47/100 on Amazon Germany — Skip it. The niche generates €66K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -10.7% over the last 90 days.
Search demand for Reinigungsschaum Gesicht on Amazon Germany peaks in Jul, where the busiest month runs 2.3× the quietest.