Is Reinigungsöl Gesicht profitable to sell on Amazon Germany?

Flapen scores Reinigungsöl Gesicht 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €286K a year across 16 tracked products. Search demand grew -18.0% in the last 90 days.

How competitive is the Reinigungsöl Gesicht niche on Amazon Germany?

9 brands and 123 sellers compete in Reinigungsöl Gesicht on Amazon Germany. The top 5 Reinigungsöl Gesicht products take 71% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Reinigungsöl Gesicht?

Reinigungsöl Gesicht buyers on Amazon Germany complain most about Geruch, Eignung für trockene Haut, and Allergien. An estimated 0.3% of orders come back.

When does demand for Reinigungsöl Gesicht peak?

Search demand for Reinigungsöl Gesicht on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Reinigungsöl Gesicht niche?

Reinigungsöl Gesicht sells for €13.76 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.09 to €21.64. The average product has 5,949 reviews, the count a new listing must catch up to.

Reinigungsöl Gesicht

Fail

Demand is soft, at -18.0% this quarter, so Reinigungsöl Gesicht is a Fail.

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €286K/yr267K searches / yr
90-day growth: -18.0%search demand this quarter
Competition: 71%top-5 click share · 9 brands · 123 sellers

Flapen Score

Reinigungsöl Gesicht against its category

The dotted line is the Kosmetik average. Past it, Reinigungsöl Gesicht is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Reinigungsöl Gesicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Reinigungsöl Gesicht 267K times last year and spent an estimated €286K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €286K a year.

Searches, last 12 months: 267K
Growth, 90 days vs prior 90: -18.0%
Conversion, latest week: 7.8%
Market size, estimated: €286Ka year
Peak month: March1.4× the quietest month
Top search term: cleansing oil51K searches a year

02 · Price

A sale here is worth €13.76.

Listings sell for €13.76 on average, from €7.09 to €21.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €13.76 that is €14K to €17K a year per listing.

Average price: €13.76under the $15 to $100 sweet spot
Price range: €7.09–€21.64
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €14K–€17K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Gesicht. It carries 5,949 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #6in Gesicht
Average rating: 4.51 starsAmazon Germany average 4.37 stars
Average reviews: 5,949per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Reinigungsöl Gesicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

123

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 136%
Brand 232%
Brand 313%
Brand 47%
Brand 53%
Brand 62%
Open — no brand owns it (3 brands, 6%)

Demand

Reinigungsöl Gesicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Reinigungsöl Gesicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cleansing oil51K/yr -4.2%3.9% conv.
oil cleanser35K/yr -0.8%4.0% conv.
reinigungsöl gesicht24K/yr +7.2%3.0% conv.
anua cleansing oil49K/yr -28.4%9.4% conv.
centella cleansing oil45K/yr -56.9%7.3% conv.
anua heartleaf pore control cleansing oil9K/yr +8.3%11.6% conv.
transparent lab oil based cleanser6K/yr +1.8%1.6% conv.
oil cleanser korean7K/yr -14.9%6.1% conv.
cerave reinigungsöl7K/yr -7.6%11.5% conv.
cleansing oil korean6K/yr -9.3%4.3% conv.

Reviews and returns

What reviews say buyers love and hate about Reinigungsöl Gesicht

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Reinigung”

13%of negative reviews mention “Geruch”

0.3%of orders come back

“Der Geruch ist ein kleines bisschen gewöhnungsbedürftig, riecht etwas “öko”. Trägt super Sonnenschutz und Foondation ab und ist leicht abzuwaschen”

A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Reinigungsöl Gesicht questions

Answered from the same tracked data.

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