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Reinigungsöl Gesicht

soft demand (-18.0% this quarter) — Reinigungsöl Gesicht doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 50Growth 16Conversion 78Competition 24Returns 99Price range 46Avg price 65Brand share 21Review moat 24Quality gap 40
This niche Category average · 1,260 niches

Is Reinigungsöl Gesicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reinigungsöl Gesicht is a €286K/yr Amazon Germany market (267K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.

Reinigungsöl Gesicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.0% over the last 90 days and 7.8% of searches end in a purchase.

€286K

revenue / yr

Units sold / yr20K
Search volume / yr-18.0%267K
Conversion rate7.8%
Avg price€13.76

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 123
Top-5 product click share71%
Open market8%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,949

Top Reinigungsöl Gesicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€29K€57K€86K€114K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

123

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • ANUA36%
  • SKIN100432%
  • CeraVe13%
  • Beauty of Joseon7%
  • HARUHARU3%
  • medicube2%
  • Open — no brand owns it (3 brands, 6%)

Reinigungsöl Gesicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR7.8%Products16Brands9Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews5,949Avg BSR#6
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Reinigungsöl Gesicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cleansing oil51K/yr
  • oil cleanser35K/yr
  • reinigungsöl gesicht24K/yr
  • anua cleansing oil49K/yr
  • centella cleansing oil45K/yr
  • anua heartleaf pore control cleansing oil9K/yr
  • transparent lab oil based cleanser6K/yr
  • oil cleanser korean7K/yr
  • cerave reinigungsöl7K/yr
  • cleansing oil korean6K/yr

What reviews say buyers love and hate about Reinigungsöl Gesicht

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Reinigung22%

Super Öl cleanen

Qualität insgesamt13%

Super Produkt

Eignung für Mischhaut11%

Beauty of Joseon Ginseng Cleansing Oil – Sanft zur Haut

Weiches Gefühl8%

Haut glatter

Einfache Reinigung7%

Bester cleanser

What buyers complain about

64% of reviews
Geruch13%

Der Geruch ist ein kleines bisschen gewöhnungsbedürftig, riecht etwas “öko”. Trägt super Sonnenschutz und Foondation ab und ist leicht abzuwaschen

Eignung für trockene Haut13%

verstopfte Haut Poren

Allergien9%

Auf meiner empfindlichen Gesichtshaut gab es leichte Irritationen

Feucht/Trocken8%

Trocknet aus

Funktionalität insgesamt5%

Bei mir hat es leider überhaupt nicht funktioniert

Reinigungsöl Gesicht return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
11%
2beworben Vs Tatsächliches Produkt
9%
3Preis-Leistungs-Verhältnis
8%
4Gesamtgröße
8%
5Eignung für Mischhaut
8%

Common Reinigungsöl Gesicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reinigungsöl Gesicht 44/100 on Amazon Germany — Skip it. The niche generates €286K/yr across 16 tracked products. Search demand moved -18.0% over the last 90 days.
Search demand for Reinigungsöl Gesicht on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.