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reinigungsöl gesicht

Skip it

Soft demand (-18.0% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 16Conversion 78Competition 24Returns 99Price range 46Avg price 65Brand share 21Review moat 24Quality gap 40

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.76

avg listing price — sweet spot $15–$100

Market size

Good€286K

€286K/yr · 267K searches

Price range

Okay€7.09–€21.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,948.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, reinigungsöl gesicht is a €286K/yr Amazon Germany market (267K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

reinigungsöl gesicht market data

Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
€206K–€275K
units × avg price
Conversion rate
7.8%
Avg BSR
#6
Page quality
0%
Prime
100%
Sponsored
63%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
172 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

123

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • ANUA36%
  • SKIN100432%
  • CeraVe13%
  • Beauty of Joseon7%
  • HARUHARU3%
  • medicube2%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top reinigungsöl gesicht search terms

  • cleansing oil51K/yr
  • oil cleanser35K/yr
  • reinigungsöl gesicht24K/yr
  • anua cleansing oil49K/yr
  • centella cleansing oil45K/yr
  • anua heartleaf pore control cleansing oil9K/yr
  • transparent lab oil based cleanser6K/yr
  • oil cleanser korean7K/yr
  • cerave reinigungsöl7K/yr
  • cleansing oil korean6K/yr
All search terms

Top reinigungsöl gesicht products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€29K20%€57K30%€86K40%€114K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about reinigungsöl gesicht

What buyers praise and complain about, mined from review topics.

What buyers love

Reinigung22%

“Super Öl cleanen”

Qualität insgesamt13%

“Super Produkt”

Eignung für Mischhaut11%

“Beauty of Joseon Ginseng Cleansing Oil – Sanft zur Haut”

Weiches Gefühl8%

“Haut glatter”

Einfache Reinigung7%

“Bester cleanser”

Geruch7%

“Schöner Duft”

beworben Vs Tatsächliches Produkt4%

“Beschreibung stimmt”

Eignung Fettige Haut3%

“Bestes Reinigungsöl”

Eignung für trockene Haut3%

“Die Produkte von haruharu sind jedoch sehr angenehm, feuchtigkeitsspendend und helfen meiner Haut bei der Regeneration”

Komfort insgesamt2%

“Super angenehm”

What buyers complain about

Geruch13%

“Der Geruch ist ein kleines bisschen gewöhnungsbedürftig, riecht etwas “öko”. Trägt super Sonnenschutz und Foondation ab und ist leicht abzuwaschen”

Eignung für trockene Haut13%

“verstopfte Haut Poren”

Allergien9%

“Auf meiner empfindlichen Gesichtshaut gab es leichte Irritationen”

Feucht/Trocken8%

“Trocknet aus”

Funktionalität insgesamt5%

“Bei mir hat es leider überhaupt nicht funktioniert”

Preis-Leistungs-Verhältnis4%

“Es gibt auch besseres für den Preis”

Empfindlichkeit insgesamt4%

“Für empfindliche Haut ist Vorsicht geboten”

Hautgesundheit4%

“Leider hat mir dieser Cleanser meine Hautbarriere komplett kaputt gemacht”

Eignung Fettige Haut3%

“Ich weiß nicht, ob ich das Öl falsch verwendet habe, aber meine Haut hat es leider gar nicht vertragen”

Eignung für Mischhaut3%

“Verursachte leider bei meiner Mischhaut einen massiven Breakout nach ein paar Tagen”

Top return reasons

Geruch11%
beworben Vs Tatsächliches Produkt9%
Preis-Leistungs-Verhältnis8%
Gesamtgröße8%
Eignung für Mischhaut8%
Ölig/fettig8%
Auslaufsicher5%
Funktionalität insgesamt5%
Inhaltsstoffe – insgesamt4%
Motorleistung4%

Common questions

Is reinigungsöl gesicht profitable to sell on Amazon Germany?
The niche generates €286K/yr across 16 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (44/100).
How competitive is the reinigungsöl gesicht niche?
9 brands and 123 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in reinigungsöl gesicht?
Top complaints mined from reviews: Geruch, Eignung für trockene Haut, Allergien. The return rate is 0.3%.
When does demand for reinigungsöl gesicht peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the reinigungsöl gesicht niche?
Listings span €7.09–€21.64; the average listing price is €13.76 (sweet spot $15–$100). The average incumbent carries 5,949 reviews — the moat a new listing must climb.