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Reinigungsmilch Gesicht

brand-locked demand (top 5 brands take 98% of clicks) — Reinigungsmilch Gesicht doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47

Market size 15Growth 24Conversion 89Competition 19Returns 98Price range 14Avg price 28Brand share 4Review moat 23Quality gap 43
This niche Category average · 1,260 niches

Is Reinigungsmilch Gesicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reinigungsmilch Gesicht is a €60K/yr Amazon Germany market (60K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.

Reinigungsmilch Gesicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.2% over the last 90 days and 10.6% of searches end in a purchase.

€60K

revenue / yr

Units sold / yr6K
Search volume / yr-1.2%60K
Conversion rate10.6%
Avg price€9.40

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 81
Top-5 product click share77%
Open market2%
Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews7,088

Top Reinigungsmilch Gesicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€18K€24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

81

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • La Roche-Posay57%
  • WELEDA28%
  • NIVEA6%
  • L'Oreal Paris4%
  • Garnier3%
  • BABOR2%
  • Open — no brand owns it (0%)

Reinigungsmilch Gesicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR10.6%Products14Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews7,088Avg BSR#71
2K1KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Reinigungsmilch Gesicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reinigungsmilch gesicht18K/yr
  • la roche-posay toleriane dermo-cleanser7K/yr
  • reinigungsmilch13K/yr
  • weleda gesichtsreinigung7K/yr
  • toleriane reinigungsfluid4K/yr
  • reinigungsmilch & cremes für das gesicht4K/yr
  • la roche-posay toleriane reinigungsfluid2K/yr
  • weleda reinigungsschaum3K/yr
  • weleda reinigungsmilch3K/yr

What reviews say buyers love and hate about Reinigungsmilch Gesicht

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Reinigung18%

Bestes Reinigungsgel

Eignung für Mischhaut11%

Ideal für sensible Haut

Qualität insgesamt11%

Super Produkt

Geruch9%

riecht gut

Einfache Reinigung8%

Bestes Reinigungsgel

What buyers complain about

61% of reviews
Allergien10%

Hautirritationen

Geruch10%

Riecht nach Spüllmittel

Feucht/Trocken9%

Trocknet Haut aus

beworben Vs Tatsächliches Produkt6%

Andere Version als abgebildet

Hautgesundheit6%

Nach dem Waschen bleibt ein Ölfilm auf der Haut

Reinigungsmilch Gesicht return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
14%
2Funktionalität insgesamt
12%
3beworben Vs Tatsächliches Produkt
10%
4Defekt Material/Teile
9%
5Eignung für Mischhaut
8%

Common Reinigungsmilch Gesicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reinigungsmilch Gesicht 36/100 on Amazon Germany — Skip it. The niche generates €60K/yr across 14 tracked products. Search demand moved -1.2% over the last 90 days.
Reinigungsmilch Gesicht buyers on Amazon Germany complain most about Allergien, Geruch, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.4%.