Is Reinigungsmilch Gesicht profitable to sell on Amazon Germany?

Flapen scores Reinigungsmilch Gesicht 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €60K a year across 14 tracked products. Search demand grew -1.2% in the last 90 days.

How competitive is the Reinigungsmilch Gesicht niche on Amazon Germany?

6 brands and 81 sellers compete in Reinigungsmilch Gesicht on Amazon Germany. The top 5 Reinigungsmilch Gesicht products take 77% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Reinigungsmilch Gesicht?

Reinigungsmilch Gesicht buyers on Amazon Germany complain most about Allergien, Geruch, and Feucht/Trocken. An estimated 0.4% of orders come back.

What does it cost to enter the Reinigungsmilch Gesicht niche?

Reinigungsmilch Gesicht sells for €9.40 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.63 to €16.91. The average product has 7,088 reviews, the count a new listing must catch up to.

Reinigungsmilch Gesicht

Fail

The top 5 brands take 98% of clicks, so Reinigungsmilch Gesicht is a Fail.

Flapen Score: 36
36 / 100Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size: €60K/yr60K searches / yr
90-day growth: -1.2%search demand this quarter
Competition: 77%top-5 click share · 6 brands · 81 sellers

Flapen Score

Reinigungsmilch Gesicht against its category

The dotted line is the Kosmetik average. Past it, Reinigungsmilch Gesicht is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Reinigungsmilch Gesicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Reinigungsmilch Gesicht 60K times last year and spent an estimated €60K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months: 60K
Growth, 90 days vs prior 90: -1.2%
Conversion, latest week: 10.6%
Market size, estimated: €60Ka year
Top search term: reinigungsmilch gesicht18K searches a year

02 · Price

A sale here is worth €9.40.

Listings sell for €9.40 on average, from €3.63 to €16.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €9.40 that is €2K to €5K a year per listing.

Average price: €9.40under the $15 to $100 sweet spot
Price range: €3.63–€16.91
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€5K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Gesicht. It carries 7,088 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #71in Gesicht
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 7,088per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 84 months

Products

Top Reinigungsmilch Gesicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Brand 157%
Brand 228%
Brand 36%
Brand 44%
Brand 53%
Brand 62%
Open — no brand owns it (0%)

Demand

Reinigungsmilch Gesicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Reinigungsmilch Gesicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

reinigungsmilch gesicht18K/yr +1.6%3.8% conv.
la roche-posay toleriane dermo-cleanser7K/yr +57.1%8.8% conv.
reinigungsmilch13K/yr -31.5%3.3% conv.
weleda gesichtsreinigung7K/yr -6.9%8.1% conv.
toleriane reinigungsfluid4K/yr +15.7%18.8% conv.
reinigungsmilch & cremes für das gesicht4K/yr -4.7%0.4% conv.
la roche-posay toleriane reinigungsfluid2K/yr +14.9%17.0% conv.
weleda reinigungsschaum3K/yr -8.4%14.1% conv.
weleda reinigungsmilch3K/yr -10.8%17.2% conv.

Reviews and returns

What reviews say buyers love and hate about Reinigungsmilch Gesicht

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Reinigung”

10%of negative reviews mention “Allergien”

0.4%of orders come back

“Hautirritationen”

A buyer, on “Allergien”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Reinigungsmilch Gesicht questions

Answered from the same tracked data.

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