Reinigungsmilch Gesicht
FailThe top 5 brands take 98% of clicks, so Reinigungsmilch Gesicht is a Fail.
- Flapen Score
- 36 / 100Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 4736
- Market size
- €60K/yr60K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 81 sellers
Flapen Score
Reinigungsmilch Gesicht against its category
The dotted line is the Kosmetik average. Past it, Reinigungsmilch Gesicht is stronger. Inside it, weaker.
Market
The Reinigungsmilch Gesicht market on Amazon at a glance
Shoppers on Amazon Germany searched for Reinigungsmilch Gesicht 60K times last year and spent an estimated €60K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- €60Ka year
- Top search term
- reinigungsmilch gesicht18K searches a year
02 · Price
A sale here is worth €9.40.
Listings sell for €9.40 on average, from €3.63 to €16.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €9.40 that is €2K to €5K a year per listing.
- Average price
- €9.40under the $15 to $100 sweet spot
- Price range
- €3.63–€16.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Gesicht. It carries 7,088 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Gesicht
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,088per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Reinigungsmilch Gesicht products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ROCHE-POSAY Toleriane Reinigungsfluid 400 ml
- Price
- €15.86
- Rating
- 4.6/5
- Reviews
- 3,225
- Age
- 13y ago
La Roche-Posay Toleriane Reinigungsfluid 200 ml Lösung
- Price
- €12.04
- Rating
- 4.4/5
- Reviews
- 2,697
- Age
- 18y ago
WELEDA Bio Mandel Sensitiv Reinigungsmilch sanfte porentiefe Naturkosmetik Reinigung für sensible Haut im Gesicht geeignet für Neurodermitiker und schonende Entfernung von Make-up (1 x 75 ml)
- Price
- €6.40
- Rating
- 4.4/5
- Reviews
- 1,123
- Age
- 19y ago
WELEDA Bio Zarter Reinigungsschaum Naturkosmetik Gesichtsreinigung zur porentiefen Reinigung für normale und Mischhaut Pflegeschaum gegen unreine Haut im Gesicht (1 x 150 ml)
- Price
- €6.44
- Rating
- 4.4/5
- Reviews
- 1,001
- Age
- 8y ago
NIVEA VITAL Verwöhnende Reinigungsmilch Gesichtsreinigungsmilch für reife Haut entfernt Make-Up und Hautverschmutzungen gründlich sanfte Reinigungsmilch (200 ml)
- Price
- €3.63
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Trending
estimated 90-day click momentum
LOréal Paris Kollagen Experte Nährende Reinigungscreme Creme-zu-Schaum-Reiniger für eine sanfte Reinigung und Pflege der Haut Age Perfect 150 ml
- Price
- €4.32
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago
La Roche-Posay Toleriane Reinigungsfluid 200 ml Lösung
- Price
- €12.04
- Rating
- 4.4/5
- Reviews
- 2,697
- Age
- 18y ago
NIVEA VITAL Verwöhnende Reinigungsmilch Gesichtsreinigungsmilch für reife Haut entfernt Make-Up und Hautverschmutzungen gründlich sanfte Reinigungsmilch (200 ml)
- Price
- €3.63
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Garnier SkinActive Reinigungsmilch mit Rosenwasser Trockene und sensible Haut (200 ml)
- Price
- €6.27
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 5y ago
La Roche PosayTOLERIANE Lavat Care Anti-Beschwerden Anti-Trockenheit
- Price
- €16.91
- Rating
- 4.4/5
- Reviews
- 37,729
- Age
- 9y ago
Newest
by launch dateLOréal Paris Kollagen Experte Nährende Reinigungscreme Creme-zu-Schaum-Reiniger für eine sanfte Reinigung und Pflege der Haut Age Perfect 150 ml
- Price
- €4.32
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago
WELEDA Bio Deep Cleansing Gel - porentiefes Naturkosmetik Gesichtspflege Reinigungsgel mit Aloe Vera & Hamameliswasser entfernt uberschussigen Talg & Make-Up für natürlichen Glow (vegan 150 ml)
- Price
- €9.87
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 2y ago
NIVEA VITAL Verwöhnende Reinigungsmilch Gesichtsreinigungsmilch für reife Haut entfernt Make-Up und Hautverschmutzungen gründlich sanfte Reinigungsmilch (200 ml)
- Price
- €3.63
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
BABOR Gentle Cleansing Cream für trockene und empfindliche Haut Besonders milde hautfreundliche und cremige Reinigungslotion Vegane Formel Gentle Cleansing Milk x 200 ml
- Price
- €14.43
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 3y ago
La Roche Posay Effaclar Schäumendes Reinigungsgel für zu Akne neigende fettige Haut Reinigt und beruhigt Mit Phylobioma und Zink 400 ml
- Price
- €12.37
- Rating
- 4.6/5
- Reviews
- 48,172
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
81
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- La Roche-Posay57%
- WELEDA28%
- NIVEA6%
- L'Oreal Paris4%
- Garnier3%
- BABOR2%
- Open — no brand owns it (0%)
Demand
Reinigungsmilch Gesicht search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0× · 8 of 12 months tracked
Search terms
Top Reinigungsmilch Gesicht search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- reinigungsmilch gesicht18K/yr
- la roche-posay toleriane dermo-cleanser7K/yr
- reinigungsmilch13K/yr
- weleda gesichtsreinigung7K/yr
- toleriane reinigungsfluid4K/yr
- reinigungsmilch & cremes für das gesicht4K/yr
- la roche-posay toleriane reinigungsfluid2K/yr
- weleda reinigungsschaum3K/yr
- weleda reinigungsmilch3K/yr
Reviews and returns
What reviews say buyers love and hate about Reinigungsmilch Gesicht
We read the reviews and the return reasons for every product selling here.
“Hautirritationen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reinigungsmilch Gesicht questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data