Rare Beauty
brand-locked demand (top 5 brands take 97% of clicks) — Rare Beauty doesn't clear our bar today.
Flapen Score
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Is Rare Beauty profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Rare Beauty is a €238K/yr Amazon Germany market (661K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Rare Beauty: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.1% over the last 90 days and 1.8% of searches end in a purchase.
€238K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Rare Beauty products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Real Techniques Everyday Essentials + Make-up-Schwamm-Set Make-up-Pinsel und Make-up-Mixer-Schwamm für Foundation Rouge Bronzer Lidschatten und Puder 5-teiliges Set
- Price
- €11.63
- Rating
- 4.7/5
- Reviews
- 54,699
- Age
- 7y ago
Real Techniques Blends Set 10-Piece Makeup Brush Collection with Beauty Bag for Face and Eye Use with Liquid Cream or Powder Vegan Cruelty-Free Travel-Friendly Easy to Clean
- Price
- €19.53
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 1y ago
Real Techniques Face Base Makeup Brush Kit For Concealer Foundation & Contour Works With Liquid Cream & Powder Products Staples For Blending & Buffing 4 Piece Set
- Price
- €12.38
- Rating
- 4.6/5
- Reviews
- 2,735
- Age
- 3y ago
REAL TECHNIQUES Au Naturale Makeup Brush Kit For Foundation Powders and Concealers Premium Quality Face Brushes 9 Piece Set Gold
- Price
- €17.24
- Rating
- 4.5/5
- Reviews
- 1,865
- Age
- 4y ago
Real Techniques Travel Fantasy Mini-Pinsel-Set Make-up-Pinsel für Lidschatten Highlights Konturen Puder und Concealer Pinsel in Reisegröße und Kosmetiktasche 11-teiliges Set
- Price
- €11.78
- Rating
- 4.6/5
- Reviews
- 4,522
- Age
- 4y ago
Trending
90-day click momentum
Rare Beauty - Blush Liquid Blush Dewy Matte Rouge Für Natürliches Strahlen Sanftes Verblenden Und Tägliche Beauty Routine (HOPE)
- Price
- €20.01
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Real Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free
- Price
- €16.37
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago
Rare Beauty Long Lasting Dewy & Matte Blushes Langanhaltendes Rouge für das tägliche Make-up (Hope)
- Price
- €24.28
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Rare Beauty Flüssiges Rouge Soft Pinch (Hope)
- Price
- €34.55
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 4y ago
Real Techniques Ultimative Multi Tasker Pinsel Dual-Ended Makeup Brush for Foundation Blush Bronzer & Puder Precision Sculpting & Blending UltraPlush Borsten Grausamkeitsfrei 1 Count
- Price
- €9.87
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6mo ago
Newest
by launch dateRare Beauty - Blush Liquid Blush Dewy Matte Rouge Für Natürliches Strahlen Sanftes Verblenden Und Tägliche Beauty Routine (HOPE)
- Price
- €20.01
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Real Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free
- Price
- €16.37
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago
Rare Beauty Long Lasting Dewy & Matte Blushes Langanhaltendes Rouge für das tägliche Make-up (Hope)
- Price
- €24.28
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Rare Beauty Long Lasting Dewy & Matte Blushes (HOPE)
- Price
- €20.26
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 6mo ago
Real Techniques Ultimative Multi Tasker Pinsel Dual-Ended Makeup Brush for Foundation Blush Bronzer & Puder Precision Sculpting & Blending UltraPlush Borsten Grausamkeitsfrei 1 Count
- Price
- €9.87
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
60
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
0%
- REAL TECHNIQUES74%
- Rare Beauty12%
- AILISK4%
- FENTY BEAUTY4%
- AAFGVC3%
- Neksong3%
Rare Beauty demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Rare Beauty search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- real techniques182K/yr
- rare beauty151K/yr
- real techniques pinselset105K/yr
- rare beauty blush67K/yr
- fenty beauty58K/yr
- real techniques pinsel31K/yr
- fenty beauty lipgloss18K/yr
- fenty9K/yr
- pinsel real technique6K/yr
- make up pinsel real techniques6K/yr
What reviews say buyers love and hate about Rare Beauty
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Super Produkt”
“Best Make-up Brush”
“Gekauft im super Sale”
“fühlen sich super sanft auf der Haut an”
“Sehr praktisch”
What buyers complain about
68% of reviews“Sehr schlechte Qualität”
“Teuer”
“Zu klein”
“sind sehr dünn”
“Verliert Haare”
Rare Beauty return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rare Beauty questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
