Rare Beauty

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €238K a year.

Searches, last 12 months

661K

Growth, 90 days vs prior 90

-22.1%

Conversion, latest week

1.8%

Market size, estimated

€238Ka year

Peak month

December2.8× the quietest month

Top search term

real techniques182K searches a year

Listings sell for €19.59 on average, from €6.29 to €42.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €19.59 that is €10K to €15K a year per listing.

Average price

€19.59inside the $15 to $100 sweet spot

Price range

€6.29–€42.11

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

€10K–€15K

Returns

0.9%of orders · Amazon Germany median 1.1%

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #81 within Make-Up. It carries 6,438 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

87%

Out of stock, average day

3.2%

Average rank

#81in Make-Up

Average rating

4.52 starsAmazon Germany average 4.37 stars

Average reviews

6,438per listing

Listings tracked

30

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months