Puder
prices mostly outside the sweet spot ($1.88–$14.73) — Puder doesn't clear our bar today.
Flapen Score
Ranks 619 of 1,260 Kosmetik niches · on the category median
Is Puder profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Puder is a €326K/yr Amazon Germany market (611K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Puder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.0% over the last 90 days and 8.4% of searches end in a purchase.
€326K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Puder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl
- Price
- €1.88
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago
Maybelline New York Puder Mattierend porenverfeinernd und langanhaltend Fit Me! Matte + Poreless Nr. 120 Classic Ivory
- Price
- €5.25
- Rating
- 4.6/5
- Reviews
- 7,035
- Age
- 14y ago
Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)
- Price
- €4.31
- Rating
- 4.4/5
- Reviews
- 3,609
- Age
- 13y ago
Manhattan Soft Compact Powder Helles Kompakt Puder mit Puderquaste für einen matten ebenmäßigen Teint Farbe Naturelle 1 1 x 9g
- Price
- €3.90
- Rating
- 4.6/5
- Reviews
- 3,182
- Age
- 18y ago
e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light
- Price
- €7.38
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6y ago
Trending
90-day click momentum
Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago
Manhattan Lasting Perfection Compact Make-up Puder Make-up mit hoher Deckkraft für ein natürliches mattes Finish Fb. 004 Rose Ivory 7 g
- Price
- €5.41
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 2y ago
Naïf - Babypuder - 100% natürlich aus Reis hergestellt - Für Neugeborene geeignet - 0% Parfüm - Dermatologisch getestet - Natürlichen Ursprungs
- Price
- €7.16
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago
Felce Azzurra Talkumpuder Klassik-Duft 200 g
- Price
- €2.75
- Rating
- 4.7/5
- Reviews
- 1,917
- Age
- 11y ago
Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl
- Price
- €1.88
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago
Newest
by launch dateWonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago
Naïf - Babypuder - 100% natürlich aus Reis hergestellt - Für Neugeborene geeignet - 0% Parfüm - Dermatologisch getestet - Natürlichen Ursprungs
- Price
- €7.16
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago
Johnsons Baby Talkumpuder-Multipack mit 2 Stück | Klinisch erwiesenes Talkum für empfindliche Babyhaut | Macht die Haut weich und glatt | 2 x 200 g
- Price
- €9.18
- Rating
- 4.4/5
- Reviews
- 2,206
- Age
- 1y ago
Manhattan Lasting Perfection Compact Make-up Puder Make-up mit hoher Deckkraft für ein natürliches mattes Finish Fb. 004 Rose Ivory 7 g
- Price
- €5.41
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 2y ago
Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl
- Price
- €1.88
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 flat
Sellers
153
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
15%
- Penaten26%
- Manhattan21%
- MAYBELLINE17%
- Felce Azzurra7%
- NYX PROFESSIONAL MAKEUP7%
- Essence Cosmetics5%
- Open — no brand owns it (7 brands, 15%)
Puder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Puder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- puder125K/yr
- puder makeup95K/yr
- babypuder67K/yr
- setting powder48K/yr
- powder42K/yr
- manhattan puder34K/yr
- baby puder19K/yr
- baby powder17K/yr
- fit me puder21K/yr
- babypuder für erwachsene13K/yr
What reviews say buyers love and hate about Puder
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Super Produkt”
“Duft”
“Price is good”
“Wie auf den foto”
“leicht mit einem Pinsel oder Puff auftragen.”
What buyers complain about
68% of reviews“Stinkt”
“was aus der Beschreibung nicht sofort klar hervorgeht”
“2-3 Stunden hält es super danach bröselt es total eklig und trocknet und setzt sich total in die Falten ab”
“Produkt schnell aufgebraucht”
“Viel zu hell”
Puder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Puder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
