Is puder profitable to sell on Amazon Germany?

The niche generates €326K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (47/100).

How competitive is the puder niche?

13 brands and 153 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in puder?

Top complaints mined from reviews: Geruch, beworben Vs Tatsächliches Produkt, Falten. The return rate is 0.3%.

When does demand for puder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the puder niche?

Listings span €1.88–€14.73; the average listing price is €6.33 (sweet spot $15–$100). The average incumbent carries 4,165 reviews — the moat a new listing must climb.

puder

Skip it

Prices mostly outside the sweet spot ($1.88–$14.73) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Good€326K

€326K/yr · 611K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,165.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Avg price

Bad€6.33

avg listing price — sweet spot $15–$100

Price range

Bad€1.88–€14.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, puder is a €326K/yr Amazon Germany market (611K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

puder market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €190K–€253K; units × avg price
Conversion rate: 8.4%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 4.6%
Avg brand age: 63 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

153

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

15%

Penaten26%
Manhattan21%
MAYBELLINE17%
Felce Azzurra7%
NYX PROFESSIONAL MAKEUP7%
Essence Cosmetics5%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top puder search terms

puder125K/yr -12.9%3.0% conv.
puder makeup95K/yr -24.4%2.7% conv.
babypuder67K/yr -3.5%13.1% conv.
setting powder48K/yr -13.5%3.5% conv.
powder42K/yr -38.8%0.5% conv.
manhattan puder34K/yr -5.3%4.6% conv.
baby puder19K/yr +0.7%11.4% conv.
baby powder17K/yr +7.6%8.4% conv.
fit me puder21K/yr -19.0%3.2% conv.
babypuder für erwachsene13K/yr +34.7%16.3% conv.

All search terms

Top puder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl

Penaten€1.884.7★1,319 rev

Maybelline New York Puder Mattierend porenverfeinernd und langanhaltend Fit Me! Matte + Poreless Nr. 120 Classic Ivory

MAYBELLINE€5.254.6★7,035 rev

Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)

Manhattan€4.314.4★3,609 rev

Manhattan Soft Compact Powder Helles Kompakt Puder mit Puderquaste für einen matten ebenmäßigen Teint Farbe Naturelle 1 1 x 9g

Manhattan€3.904.6★3,182 rev

e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light

e.l.f.€7.384.4★19,355 rev

Newest

by launch date

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve

NYX PROFESSIONAL MAKEUP€7.941,337 rev

6mo ago

Naïf - Babypuder - 100% natürlich aus Reis hergestellt - Für Neugeborene geeignet - 0% Parfüm - Dermatologisch getestet - Natürlichen Ursprungs

Naïf€7.1656 rev

9mo ago

Johnsons Baby Talkumpuder-Multipack mit 2 Stück | Klinisch erwiesenes Talkum für empfindliche Babyhaut | Macht die Haut weich und glatt | 2 x 200 g

Johnson's Baby€9.182,206 rev

1y ago

Manhattan Lasting Perfection Compact Make-up Puder Make-up mit hoher Deckkraft für ein natürliches mattes Finish Fb. 004 Rose Ivory 7 g

Manhattan€5.41291 rev

2y ago

Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl

Penaten€1.881,319 rev

2y ago

What buyers say about puder

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Geruch16%

“Duft”

Preis-Leistungs-Verhältnis10%

“Price is good”

beworben Vs Tatsächliches Produkt6%

“Wie auf den foto”

Benutzerfreundlichkeit5%

“leicht mit einem Pinsel oder Puff auftragen.”

Abdeckung5%

“Super Puder, deckt genau richtig setzt sich kaum ab”

Haltbarkeit3%

“+haltbarkeit”

Weiches Gefühl3%

“Manhattan Soft”

Eignung für Mischhaut3%

“Ich habe das Essence Mattifying Compact Powder als günstigen Alltagsbegleiter für meine Mischhaut gekauft”

Farbe3%

“Mattiert und fixiert das Make-up, sieht dabei sehr natürlich aus”

What buyers complain about

Geruch16%

“Stinkt”

beworben Vs Tatsächliches Produkt10%

“was aus der Beschreibung nicht sofort klar hervorgeht”

Falten7%

“2-3 Stunden hält es super danach bröselt es total eklig und trocknet und setzt sich total in die Falten ab”

Produktzustand7%

“Produkt schnell aufgebraucht”

Helligkeit/Glanz/Glühen6%

“Viel zu hell”

Funktionalität insgesamt6%

“macht kein Ergebnis auf den haut”

Haltbarkeit5%

“Enttäuschende Haltbarkeit – Matt-Effekt verfliegt nach kürzester Zeit”

Allergien4%

“Hautreaktion und Badgeruch”

Eignung für Mischhaut4%

“Nichts für Mischhaut”

Benutzerfreundlichkeit4%

“Total unhandlich und pfriemelig”

Top return reasons

Farbe35%

beworben Vs Tatsächliches Produkt8%

Geruch7%

Benutzerfreundlichkeit7%

Gesamtgröße7%

Produktzustand6%

Defekt Material/Teile5%

Funktionalität insgesamt3%

Alterseignung2%

Abdeckung2%

Common questions

Is puder profitable to sell on Amazon Germany?: The niche generates €326K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (47/100).
How competitive is the puder niche?: 13 brands and 153 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in puder?: Top complaints mined from reviews: Geruch, beworben Vs Tatsächliches Produkt, Falten. The return rate is 0.3%.
When does demand for puder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the puder niche?: Listings span €1.88–€14.73; the average listing price is €6.33 (sweet spot $15–$100). The average incumbent carries 4,165 reviews — the moat a new listing must climb.