Puder
FailPrices span $1.88–$14.73, mostly outside the sweet spot, so Puder is a Fail.
- Flapen Score
- 47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median47
- Market size
- €326K/yr611K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 153 sellers
Flapen Score
Puder against its category
The dotted line is the Kosmetik average. Past it, Puder is stronger. Inside it, weaker.
Market
The Puder market on Amazon at a glance
Shoppers on Amazon Germany searched for Puder 611K times last year and spent an estimated €326K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €326K a year.
- Searches, last 12 months
- 611K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- €326Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- puder125K searches a year
02 · Price
A sale here is worth €6.33.
Listings sell for €6.33 on average, from €1.88 to €14.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €6.33 that is €5K to €6K a year per listing.
- Average price
- €6.33under the $15 to $100 sweet spot
- Price range
- €1.88–€14.73
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €5K–€6K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #8 within Körper. It carries 4,165 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #8in Körper
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,165per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Puder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl
- Price
- €1.88
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago

Maybelline New York Puder Mattierend porenverfeinernd und langanhaltend Fit Me! Matte + Poreless Nr. 120 Classic Ivory
- Price
- €5.25
- Rating
- 4.6/5
- Reviews
- 7,035
- Age
- 14y ago

Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)
- Price
- €4.31
- Rating
- 4.4/5
- Reviews
- 3,609
- Age
- 13y ago

Manhattan Soft Compact Powder Helles Kompakt Puder mit Puderquaste für einen matten ebenmäßigen Teint Farbe Naturelle 1 1 x 9g
- Price
- €3.90
- Rating
- 4.6/5
- Reviews
- 3,182
- Age
- 18y ago

e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light
- Price
- €7.38
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6y ago
Trending
estimated 90-day click momentum
Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago

Manhattan Lasting Perfection Compact Make-up Puder Make-up mit hoher Deckkraft für ein natürliches mattes Finish Fb. 004 Rose Ivory 7 g
- Price
- €5.41
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 2y ago

Naïf - Babypuder - 100% natürlich aus Reis hergestellt - Für Neugeborene geeignet - 0% Parfüm - Dermatologisch getestet - Natürlichen Ursprungs
- Price
- €7.16
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago

Felce Azzurra Talkumpuder Klassik-Duft 200 g
- Price
- €2.75
- Rating
- 4.7/5
- Reviews
- 1,917
- Age
- 11y ago

Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl
- Price
- €1.88
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago
Newest
by launch date
Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago

Naïf - Babypuder - 100% natürlich aus Reis hergestellt - Für Neugeborene geeignet - 0% Parfüm - Dermatologisch getestet - Natürlichen Ursprungs
- Price
- €7.16
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago

Johnsons Baby Talkumpuder-Multipack mit 2 Stück | Klinisch erwiesenes Talkum für empfindliche Babyhaut | Macht die Haut weich und glatt | 2 x 200 g
- Price
- €9.18
- Rating
- 4.4/5
- Reviews
- 2,206
- Age
- 1y ago

Manhattan Lasting Perfection Compact Make-up Puder Make-up mit hoher Deckkraft für ein natürliches mattes Finish Fb. 004 Rose Ivory 7 g
- Price
- €5.41
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 2y ago

Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl
- Price
- €1.88
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
153
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
15%
- Penaten26%
- Manhattan21%
- MAYBELLINE17%
- Felce Azzurra7%
- NYX PROFESSIONAL MAKEUP7%
- Essence Cosmetics5%
- Open — no brand owns it (7 brands, 15%)
Demand
Puder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Puder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puder125K/yr
- puder makeup95K/yr
- babypuder67K/yr
- setting powder48K/yr
- powder42K/yr
- manhattan puder34K/yr
- baby puder19K/yr
- baby powder17K/yr
- fit me puder21K/yr
- babypuder für erwachsene13K/yr
Reviews and returns
What reviews say buyers love and hate about Puder
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









