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Psoriasis Shampoo

Psoriasis Shampoo shows low returns (0.1%), but a small market ($65K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 16Growth 23Conversion 68Competition 48Returns 100Price range 67Avg price 68Brand share 64Review moat 35Quality gap 57
This niche Category average · 1,260 niches

Is Psoriasis Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Psoriasis Shampoo is a €65K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Psoriasis Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.8% over the last 90 days and 6.2% of searches end in a purchase.

€65K

revenue / yr

Units sold / yr5K
Search volume / yr-3.8%75K
Conversion rate6.2%
Avg price€14.19

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 120
Top-5 product click share56%
Open market33%
Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement80%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews2,967

Top Psoriasis Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

120

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

26%

  • Evolsin17%
  • Ketozolin17%
  • STIEPROX11%
  • TIS farmaceutic11%
  • VICHY11%
  • Roycederm7%

Psoriasis Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR6.2%Products25Brands18Top 5 Brands67%OOS Rate0.2%Rating4.4★Reviews2,967Avg BSR#523
3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Top Psoriasis Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • psoriasis shampoo17K/yr
  • seborrhoisches ekzem shampoo15K/yr
  • shampoo gegen schuppenflechte11K/yr
  • schuppenflechte shampoo8K/yr
  • shampoo schuppenflechte kopfhaut7K/yr
  • neutrogena t/sal therapeutic shampoo6K/yr
  • medizinisches shampoo5K/yr
  • antibakterielles shampoo3K/yr
  • shampoo schuppenflechte3K/yr

What reviews say buyers love and hate about Psoriasis Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt22%

Quality

Preis-Leistungs-Verhältnis9%

Fairer Preis

Geruch9%

Guter Schaum, guter Duft

beworben Vs Tatsächliches Produkt8%

Macht was verspricht

Reinigung6%

Super Shampoo

What buyers complain about

77% of reviews
Allergien25%

Juckreiz

Preis-Leistungs-Verhältnis17%

Schade für den den Preis

Funktionalität insgesamt11%

Wirkung mangelhaft

Geruch10%

Schlimmster Geruch ever

Feucht/Trocken4%

Kopfhaut ist nach dem Waschen trocken, itchy und schuppig

Psoriasis Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
30%
2beworben Vs Tatsächliches Produkt
23%
3Geruch
16%
4Feucht/Trocken
4%
5Gesamtgröße
4%

Common Psoriasis Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Psoriasis Shampoo 50/100 on Amazon Germany — Worth a look. The niche generates €65K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.
Search demand for Psoriasis Shampoo on Amazon Germany peaks in Sep, where the busiest month runs 1.7× the quietest.