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Protein Therapie Haare

brand-locked demand (top 5 brands take 94% of clicks) — Protein Therapie Haare doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 42Growth 28Conversion 56Competition 45Returns 99Price range 62Avg price 75Brand share 16Review moat 22Quality gap 25
This niche Category average · 1,260 niches

Is Protein Therapie Haare profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Protein Therapie Haare is a €217K/yr Amazon Germany market (303K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.

Protein Therapie Haare: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.5% over the last 90 days and 4.7% of searches end in a purchase.

€217K

revenue / yr

Units sold / yr15K
Search volume / yr+2.5%303K
Conversion rate4.7%
Avg price€15.09

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers9 · 127
Top-5 product click share58%
Open market6%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews9,867

Top Protein Therapie Haare products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€22K€43K€65K€87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

127

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

5%

  • Goldwell77%
  • REVLON PROFESSIONAL8%
  • Wella Professionals3%
  • Olaplex3%
  • L'ORÉAL3%
  • creamy fabrics2%
  • Open — no brand owns it (3 brands, 5%)

Protein Therapie Haare demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume303KCVR4.7%Products21Brands9Top 5 Brands94%OOS Rate0.2%Rating4.6★Reviews9,867Avg BSR#97
80K60KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Protein Therapie Haare search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • goldwell rich repair65K/yr
  • newsha71K/yr
  • haarpflege für kaputtes haar21K/yr
  • la biosthetique haarpflege16K/yr
  • feuchtigkeit haare12K/yr
  • trockene haare11K/yr
  • korean hair care13K/yr
  • la biosthetique produkte14K/yr
  • monat haarpflege11K/yr
  • biosthetique produkte haare6K/yr

What reviews say buyers love and hate about Protein Therapie Haare

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt16%

Very good Produkte

Geruch15%

Er riecht so gut

Weiches Gefühl12%

Samtig weich - für mich ideal

Haarstyling9%

Für Styling oder als Finish wirklich top

Eignung Glattes Haar6%

Beste Haaröl

What buyers complain about

59% of reviews
Geruch18%

Badreiniger Geruch

Preis-Leistungs-Verhältnis12%

Das Preis-Leistungs-Verhältnis stimmt nicht

Haarverwandt6%

Haare föhnen

Ölig/fettig5%

Macht die Haare schwer und fettig

Qualität insgesamt5%

das hat ja nichts mit der Qualität zu tun.

Protein Therapie Haare return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
20%
2Gesamtgröße
19%
3Produktzustand
6%
4Eignung für kurzes Haar
6%
5Qualität insgesamt
5%

Common Protein Therapie Haare questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Therapie Haare 45/100 on Amazon Germany — Skip it. The niche generates €217K/yr across 21 tracked products. Search demand moved +2.5% over the last 90 days.
Protein Therapie Haare buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Haarverwandt, the themes mined from the niche's reviews. Its return rate is 0.2%.