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Protein Therapie Haare

Fail

The top 5 brands take 94% of clicks, so Protein Therapie Haare is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€217K/yr303K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
58%top-5 click share · 9 brands · 127 sellers

Flapen Score

Protein Therapie Haare against its category

The dotted line is the Kosmetik average. Past it, Protein Therapie Haare is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Therapie Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Protein Therapie Haare 303K times last year and spent an estimated €217K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €217K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
4.7%
Market size, estimated
€217Ka year
Top search term
goldwell rich repair65K searches a year

02 · Price

A sale here is worth €15.09.

Listings sell for €15.09 on average, from €5.20 to €30.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €15.09 that is €4K to €8K a year per listing.

Average price
€15.09inside the $15 to $100 sweet spot
Price range
€5.20–€30.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #97 within Haarstyling Produkte. It carries 9,867 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.2%
Average rank
#97in Haarstyling Produkte
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
9,867per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Protein Therapie Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

127

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

5%

  • Brand 177%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Protein Therapie Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8× · 10 of 12 months tracked

Search terms

Top Protein Therapie Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goldwell rich repair65K/yr
  • newsha71K/yr
  • haarpflege für kaputtes haar21K/yr
  • la biosthetique haarpflege16K/yr
  • feuchtigkeit haare12K/yr
  • trockene haare11K/yr
  • korean hair care13K/yr
  • la biosthetique produkte14K/yr
  • monat haarpflege11K/yr
  • biosthetique produkte haare6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Therapie Haare

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Geruch”
0.2%of orders come back
“Badreiniger Geruch”
A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Protein Therapie Haare questions

Answered from the same tracked data.