Is protein therapie haare profitable to sell on Amazon Germany?

The niche generates €217K/yr across 21 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).

How competitive is the protein therapie haare niche?

9 brands and 127 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in protein therapie haare?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.2%.

What does it cost to enter the protein therapie haare niche?

Listings span €5.20–€30.87; the average listing price is €15.09 (sweet spot $15–$100). The average incumbent carries 9,867 reviews — the moat a new listing must climb.

protein therapie haare

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€15.09

avg listing price — sweet spot $15–$100

Price range

Good€5.20–€30.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€217K

€217K/yr · 303K searches

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,866.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, protein therapie haare is a €217K/yr Amazon Germany market (303K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

protein therapie haare market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €189K–€226K; units × avg price
Conversion rate: 4.7%
Avg BSR: #97
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 0.2%
Avg brand age: 58 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

127

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

Goldwell77%
REVLON PROFESSIONAL8%
Wella Professionals3%
Olaplex3%
L'ORÉAL3%
creamy fabrics2%
Open — no brand owns it (3 brands, 5%)

Demand

Weekly Amazon search volume, last 44 weeks — +2.5% search growth over the last 90 days.

Open Trend

Top protein therapie haare search terms

goldwell rich repair65K/yr +31.3%12.1% conv.
newsha71K/yr -3.5%0.3% conv.
haarpflege für kaputtes haar21K/yr -10.8%1.3% conv.
la biosthetique haarpflege16K/yr -2.9%0.2% conv.
feuchtigkeit haare12K/yr +24.8%2.1% conv.
trockene haare11K/yr +14.4%1.4% conv.
korean hair care13K/yr -4.9%0.0% conv.
la biosthetique produkte14K/yr -21.3%0.1% conv.
monat haarpflege11K/yr -14.1%0.0% conv.
biosthetique produkte haare6K/yr +50.0%0.1% conv.

All search terms

Top protein therapie haare products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goldwell Dualsenses Rich Repair 6 Effekte Serum für trockenes und geschädigtes Haar 100 ml

Goldwell€13.594.6★4,986 rev

Goldwell Dualsenses Rich Repair Aufbau Serum Spray für trockenes und geschädigtes Haar 150 ml Unparfümiert

Goldwell€12.564.6★4,986 rev

Goldwell Dualsenses Rich Repair Restoring Shampoo 1000 milliliter

Goldwell€18.374.7★3,767 rev

Goldwell DLS Rich Repair 60 Sekunden Treatm 500 ml

Goldwell€20.754.7★3,263 rev

Goldwell Dualsenses Rich Repair 60Sek Pflegekur für trockenes und geschädigtes Haar 200 ml

Goldwell€13.714.7★3,263 rev

Newest

by launch date

cfab Shapewear Damen Body Bauchweg mit Slip Sculpting Bodysuit figurformend für Taille und Mitte verstellbare Träger glatte Silhouette unter Kleidung Strong Support weich atmungsaktiv XS-5XL Slim

creamy fabrics€19.35164 rev

1y ago

Tangle Teezer Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Knoten Champagner Gold mit Chrom-Finish

Tangle Teezer€12.433,207 rev

1y ago

GOLDWELL Dualsenses Rich Repair Restoring Shampoo 1000 ml

Goldwell€21.1344 rev

3y ago

Goldwell Dualsenses Rich Repair Restoring Serum Spray 150ml X2

Goldwell€22.1942 rev

3y ago

Wella Professionals Fusion Intense Repair Conditioner tiefenreparierende Haarspülung mit Aminosäuren intensive Haarpflege für kaputtes Haar glättender Deep Conditioner gegen Haarbruch 200 ml

Wella Professionals€10.564,091 rev

4y ago

What buyers say about protein therapie haare

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Very good Produkte”

Geruch15%

“Er riecht so gut”

Weiches Gefühl12%

“Samtig weich - für mich ideal”

Haarstyling9%

“Für Styling oder als Finish wirklich top”

Eignung Glattes Haar6%

“Beste Haaröl”

Preis-Leistungs-Verhältnis5%

“Preis Leistung super”

Helligkeit/Glanz/Glühen4%

“Bändigt Frizz und gibt schönen Glanz mit Hitzeschutz”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Haarwachstum3%

“Pflegt die Haare spürbar”

Feucht/Trocken3%

“Endlich ein Conditioner der die Haare nicht beschwert aber trotzdem Feuchtigkeit spendet”

What buyers complain about

Geruch18%

“Badreiniger Geruch”

Preis-Leistungs-Verhältnis12%

“Das Preis-Leistungs-Verhältnis stimmt nicht”

Haarverwandt6%

“Haare föhnen”

Ölig/fettig5%

“Macht die Haare schwer und fettig”

Qualität insgesamt5%

“das hat ja nichts mit der Qualität zu tun.”

beworben Vs Tatsächliches Produkt3%

“Irreführend”

Feucht/Trocken3%

“Trockenere Haare”

Eignung für kurzes Haar3%

“Ich finde es ist nicht für alle Haare geeignet”

Benutzerfreundlichkeit2%

“Den Punkt Abzug gibt es für die schwer zu öffnende Tube”

Gesamtgröße2%

“Die Größe ist etwas unhandlich”

Top return reasons

Geruch20%

Gesamtgröße19%

Produktzustand6%

Eignung für kurzes Haar6%

Qualität insgesamt5%

Ölig/fettig5%

beworben Vs Tatsächliches Produkt5%

Funktionalität insgesamt4%

Farbe4%

Defekt Material/Teile3%

Common questions

Is protein therapie haare profitable to sell on Amazon Germany?: The niche generates €217K/yr across 21 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).
How competitive is the protein therapie haare niche?: 9 brands and 127 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in protein therapie haare?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.2%.
What does it cost to enter the protein therapie haare niche?: Listings span €5.20–€30.87; the average listing price is €15.09 (sweet spot $15–$100). The average incumbent carries 9,867 reviews — the moat a new listing must climb.