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Primer Für Gelnägel

Fail

Prices span $3.46–$10.05, mostly outside the sweet spot, so Primer Für Gelnägel is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€121K/yr185K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
59%top-5 click share · 14 brands · 23 sellers

Flapen Score

Primer Für Gelnägel against its category

The dotted line is the Kosmetik average. Past it, Primer Für Gelnägel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Primer Für Gelnägel market on Amazon at a glance

Shoppers on Amazon Germany searched for Primer Für Gelnägel 185K times last year and spent an estimated €121K. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
9.9%
Market size, estimated
€121Ka year
Peak month
January1.6× the quietest month
Top search term
primer für gelnägel74K searches a year

02 · Price

A sale here is worth €6.54.

Listings sell for €6.54 on average, from €3.46 to €10.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €6.54 that is €3K to €5K a year per listing.

Average price
€6.54under the $15 to $100 sweet spot
Price range
€3.46–€10.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€3K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #142 within Maniküre & Pediküre. It carries 1,711 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
1.0%
Average rank
#142in Maniküre & Pediküre
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,711per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Primer Für Gelnägel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

13%

  • Brand 146%
  • Brand 217%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Primer Für Gelnägel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Primer Für Gelnägel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • primer für gelnägel74K/yr
  • nail primer26K/yr
  • neonail primer21K/yr
  • nagel primer15K/yr
  • primer nägel15K/yr
  • neonail nail prep7K/yr
  • haftvermittler gelnägel5K/yr
  • primer neonail4K/yr
  • primer nails3K/yr
  • neonail primer vitamins4K/yr

Reviews and returns

What reviews say buyers love and hate about Primer Für Gelnägel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Geruch”
0.3%of orders come back
“- Strenger Geruch”
A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Primer Für Gelnägel questions

Answered from the same tracked data.