Primer
prices mostly outside the sweet spot ($2.69–$11.47) — Primer doesn't clear our bar today.
Flapen Score
Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47
Is Primer profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Primer is a €257K/yr Amazon Germany market (559K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Primer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.9% over the last 90 days and 6.2% of searches end in a purchase.
€257K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Primer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz Clear
- Price
- €9.33
- Rating
- 4.6/5
- Reviews
- 41,365
- Age
- 4y ago
e.l.f. Power Grip Primer + 4% Niacinamide
- Price
- €9.59
- Rating
- 4.4/5
- Reviews
- 14,229
- Age
- 3y ago
essence jelly GRIP hydrating primer Feuchtigkeitsspendende Grundierung für glatte & frisch aussehende Haut Grip für langanhaltendes Make-up Vegane Kosmetik 30 ml
- Price
- €3.06
- Rating
- 4.4/5
- Reviews
- 4,050
- Age
- 2y ago
NYX Professional Makeup The Face Glue Gripping Primer Grundierung Base Feuchtigkeitsspendender Primer für 24 Stunden Make-up-Halt ohne klebrige weiße Rückstände 35 ml
- Price
- €6.49
- Rating
- 4.3/5
- Reviews
- 6,436
- Age
- 1y ago
CATRICE The Perfector Poreless Blur Primer Porenverfeinernd mit schwereloser Mousse-Textur Mit Niacinamid Extra-langer Make-up-Halt Vegan & Ölfrei 30 ml
- Price
- €4.08
- Rating
- 4.2/5
- Reviews
- 2,456
- Age
- 4y ago
Trending
90-day click momentum
e.l.f. Power Grip Primer Mini Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes
- Price
- €6.63
- Rating
- 4.6/5
- Reviews
- 41,376
- Age
- 2y ago
essence jelly GRIP EXTREME HYDRATING PRIMER Grün feuchtigkeitsspendend langanhaltend glättend strahlend frisch vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (29ml)
- Price
- €2.69
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 8mo ago
CATRICE The Perfector Poreless Blur Primer Porenverfeinernd mit schwereloser Mousse-Textur Mit Niacinamid Extra-langer Make-up-Halt Vegan & Ölfrei 30 ml
- Price
- €4.08
- Rating
- 4.2/5
- Reviews
- 2,456
- Age
- 4y ago
e.l.f. Power Grip Dewy Setting Spray Ultrafeine & Langanhaltende Formel Fixiert Das Make-Up Für Ein Hydratisiertes Dewy Finish Vegan & Tierversuchsfrei
- Price
- €9.39
- Rating
- 4.4/5
- Reviews
- 9,168
- Age
- 2y ago
Maybelline New York Grippy Serum Primer Mit Niacinamid für eine mit Feuchtigkeit versorgte prallere Haut Make-up-Halt für bis zu 24 Stunden Vegane Formel 30ml
- Price
- €9.05
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 1y ago
Newest
by launch dateessence jelly GRIP EXTREME HYDRATING PRIMER Grün feuchtigkeitsspendend langanhaltend glättend strahlend frisch vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (29ml)
- Price
- €2.69
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 8mo ago
Maybelline New York Grippy Serum Primer Mit Niacinamid für eine mit Feuchtigkeit versorgte prallere Haut Make-up-Halt für bis zu 24 Stunden Vegane Formel 30ml
- Price
- €9.05
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 1y ago
NYX Professional Makeup The Face Glue Gripping Primer Grundierung Base Feuchtigkeitsspendender Primer für 24 Stunden Make-up-Halt ohne klebrige weiße Rückstände 35 ml
- Price
- €6.49
- Rating
- 4.3/5
- Reviews
- 6,436
- Age
- 1y ago
e.l.f. Power Grip Dewy Setting Spray Ultrafeine & Langanhaltende Formel Fixiert Das Make-Up Für Ein Hydratisiertes Dewy Finish Vegan & Tierversuchsfrei
- Price
- €9.39
- Rating
- 4.4/5
- Reviews
- 9,168
- Age
- 2y ago
essence jelly GRIP hydrating primer Feuchtigkeitsspendende Grundierung für glatte & frisch aussehende Haut Grip für langanhaltendes Make-up Vegane Kosmetik 30 ml
- Price
- €3.06
- Rating
- 4.4/5
- Reviews
- 4,050
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
78
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- e.l.f.59%
- Essence Cosmetics13%
- NYX PROFESSIONAL MAKEUP11%
- Catrice Cosmetics10%
- MAYBELLINE6%
- L'Oreal Paris2%
- Open — no brand owns it (0%)
Primer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Primer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- primer205K/yr
- elf primer103K/yr
- primer makeup76K/yr
- primer gesicht32K/yr
- nyx primer21K/yr
- catrice primer15K/yr
- essence primer20K/yr
- make-up basis12K/yr
- make up primer10K/yr
- maybelline primer10K/yr
What reviews say buyers love and hate about Primer
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Super Produkt”
“Super für acnepron skin”
“Er hält zwar gut,”
“ein schöner glow”
“Super Konsistenz,”
What buyers complain about
63% of reviews“Klebrige Angelegenheit”
“Sehr fettig für meine Haut”
“Entspricht nicht den Versprechen der Website”
“Macht unreine Haut”
“Das Produkt ist zwar etwas teurer”
Common Primer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
