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Prime Drink

Fail

Shoppers spend an estimated $1K a year here, so Prime Drink is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€1K/yr25K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
55%top-5 click share · 9 brands · 19 sellers

Flapen Score

Prime Drink against its category

The dotted line is the Kosmetik average. Past it, Prime Drink is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prime Drink market on Amazon at a glance

Shoppers on Amazon Germany searched for Prime Drink 25K times last year and spent an estimated €1K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.3%
Market size, estimated
€1Ka year
Peak month
July2.1× the quietest month
Top search term
prime getränk10K searches a year

02 · Price

A sale here is worth €15.64.

Listings sell for €15.64 on average, from €3.04 to €35.33. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €15.64 that is €0 to €2K a year per listing.

Average price
€15.64inside the $15 to $100 sweet spot
Price range
€3.04–€35.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 54.4% of listings are out of stock. The average listing ranks #962 within Baden & Körperpflege. It carries 374 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
22%
Out of stock, average day
54.4%
Average rank
#962in Baden & Körperpflege
Average rating
4.01 starsAmazon Germany average 4.37 stars
Average reviews
374per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Prime Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

7%

  • Brand 123%
  • Brand 219%
  • Brand 315%
  • Brand 414%
  • Brand 512%
  • Brand 610%
  • Open — no brand owns it (3 brands, 7%)

Demand

Prime Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Prime Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prime getränk10K/yr
  • prime drink6K/yr
  • prime hydration4K/yr
  • prime energy drink1K/yr
  • prime hydration drink2K/yr
  • prime getränke665/yr
  • prime energy631/yr
  • getränk prime111/yr

Reviews and returns

What reviews say buyers love and hate about Prime Drink

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
0.1%of orders come back
“Produkt super”
A buyer, on “Qualität insgesamt”22% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Prime Drink questions

Answered from the same tracked data.