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54

pomade ölbasiert

Worth a look

Shows low returns (0.3%), but soft demand (-13.8% this quarter) keeps it on the watch list.

Market size 27Growth 18Conversion 77Competition 82Returns 98Price range 78Avg price 81Brand share 27Review moat 38Quality gap 47

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great€17.50

avg listing price — sweet spot $15–$100

Price range

Great€6.73–€44.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,736.12

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€116K

€116K/yr · 89K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pomade ölbasiert is a €116K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pomade ölbasiert market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€105K–€140K
units × avg price
Conversion rate
7.5%
Avg BSR
#99
Page quality
0%
Prime
98%
Sponsored
54%
Out of stock
3.8%
Avg brand age
81 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

15 flat

Sellers

81

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

33%

Top 20: 75%

Open market

8%

  • Schmiere FEINSTE HAAR-POMADE37%
  • Suavecito31%
  • Rumble599%
  • MG Pomaden7%
  • Störtebekker Shaving Accessories6%
  • REUZEL3%
  • Open — no brand owns it (9 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top pomade ölbasiert search terms

  • suavecito pomade16K/yr
  • pomade ölbasiert21K/yr
  • schmiere pomade17K/yr
  • rumble 597K/yr
  • schmiere7K/yr
  • suavecito5K/yr
  • mg pomade6K/yr
  • ölbasierte pomade5K/yr
  • pomade herren ölbasiert3K/yr
  • rumble592K/yr
All search terms

Top pomade ölbasiert products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€5K6%€7K8%€9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pomade ölbasiert

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch33%

“Mega Duft”

Qualität insgesamt13%

“Super Produkt”

Haarstyling6%

“man kann seine Haare vernünftig stylen.”

Benutzerfreundlichkeit6%

“kann easy bachgekämmt werden”

Haltbarkeit4%

“Haltbarkeit”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis3%

“super Preis Leistung”

Haftung/Klebrigkeit2%

“Der starke Halt wird mit einem eleganten, sauberen Glanz kombiniert, ohne fettig zu wirken”

Helligkeit/Glanz/Glühen2%

“Der starke Halt wird mit einem eleganten, sauberen Glanz kombiniert, ohne fettig zu wirken”

Eignung Glattes Haar2%

“Liegt gut in denn Haaren”

What buyers complain about

Geruch18%

“es stink grauenhaft”

Preis-Leistungs-Verhältnis8%

“Nicht günstig”

Haarverwandt5%

“Also 2 Waschgänge mit Shampoo reichen bei mir nicht aus und etwas verbleibt in den Haaren”

Eignung für langes Haar5%

“Dixhtes langes Haar ungeeignet”

Einfache Reinigung4%

“braucht man zum Auswaschen etwas mehr Aufwand”

Stärke3%

“Keine Festigkeit”

Textur/Konsistenz – insgesamt2%

“Schlechte Konsistenz”

Haftung/Klebrigkeit2%

“klebt nicht auf den Händen”

Feucht/Trocken2%

“Leider recht trockene und stohiges Ergebnis”

Eignung für kurzes Haar2%

“Leider hält der Halt bei meinen Haaren nicht so lange wie erhofft”

Top return reasons

Geruch32%
Qualität insgesamt8%
Produktzustand6%
Haftung/Klebrigkeit5%
Funktionalität insgesamt5%
Feucht/Trocken5%
Hartes Gefühl4%
Defekt Material/Teile4%
Eignung für kurzes Haar4%
beworben Vs Tatsächliches Produkt3%

Common questions

Is pomade ölbasiert profitable to sell on Amazon Germany?
The niche generates €116K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the pomade ölbasiert niche?
15 brands and 81 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in pomade ölbasiert?
Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.3%.
When does demand for pomade ölbasiert peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the pomade ölbasiert niche?
Listings span €6.73–€44.82; the average listing price is €17.50 (sweet spot $15–$100). The average incumbent carries 2,736 reviews — the moat a new listing must climb.