Is poderm profitable to sell on Amazon Germany?

The niche generates €63K/yr across 32 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the poderm niche?

2 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in poderm?

Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Farbe. The return rate is 0.4%.

When does demand for poderm peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the poderm niche?

Listings span €10.46–€33.46; the average listing price is €16.59 (sweet spot $15–$100). The average incumbent carries 2,774 reviews — the moat a new listing must climb.

poderm

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.59

avg listing price — sweet spot $15–$100

Price range

Great€10.46–€33.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Growth

Good+23.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,773.56

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€63K

€63K/yr · 45K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, poderm is a €63K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

poderm market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €50K–€66K; units × avg price
Conversion rate: 8.4%
Avg BSR: #42
Page quality: 0%
Prime: 97%
Sponsored: 100%
Out of stock: 5.0%
Avg brand age: 48 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

PODERM92%
MayProducts8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top poderm search terms

poderm27K/yr +47.0%6.0% conv.
poderm serum6K/yr +33.7%9.1% conv.
milozol gegen nagelpilz original8K/yr -30.0%3.1% conv.
milozol5K/yr -51.2%3.9% conv.
poderm gelbe beschädigte nägel63/yr +13.6%8.0% conv.

All search terms

Top poderm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PODERM - NAGELPILZ-BEHANDLUNG | Revitalisierender | Professionelle Fuß/Handpflege | Einfach/Schnell | Made in Switzerland

PODERM€18.604.0★13,965 rev

PODERM 2 in 1 Fuß-Nägelpilz-Behandlung Duo-Pack Serum & Booster | Starke und Schnelle Antimykotische Pflege für Gelbe Brüchige und Geschädigte Nägel | Entwickelt von einem Podologen in der Schweiz

PODERM€29.944.0★353 rev

PODERM Pflegelack mit Tea Tree - Allurarot | Swiss Lab - 8ML | Angereichert mit Tea Tree Silizium & Biotin | Reinigt Klärt & Nährt Gelbe Nägel | Entwickelt von einer Podologin

PODERM€12.104.1★11,725 rev

PODERM€19.504.1★3,176 rev

Milozol Creme | Mit wertvollen Inhaltsstoffen | Hygienisch dank Pumpspender | 50ml

MayProducts€29.894.0★22 rev

Newest

by launch date

Poderm 5 in 1 Nagel Booster Serum - D-Panthenol | Stärkende Pflege für Fragile Nägel - 6 ML | Fördert das Wachstum & Begrenzt Bruch | 100% Natürlich - Entwickelt von einem Podologen in der Schweiz

PODERM€14.8062 rev

4mo ago

Poderm 5 in 1 Nagel Booster Serum - Keratin | Vorbeugende Anti-Bruch Pflege & Härter zur Stärkung der Struktur brüchiger Nägel - 6 ML | 100% Natürlich - Entwickelt von einem Podologen in der Schweiz

PODERM€14.6780 rev

4mo ago

Poderm 5 in 1 Nagel Booster Serum - Kollagen | Redensifizierende & Anti-Aging Pflege für Geschwächte Nägel - 6 ml | Hydratisiert & Stärkt | 100% Natürlich - Entwickelt von einem Podologen in Schweiz

PODERM€14.8040 rev

4mo ago

PODERM Nagelpflege Lack Korrigierend & Perfektionierend Illuminierend | 8 ML - Verstärkt den natürlichen Glanz| Lichtreflektierende Mikro-Mineralien | Entwickelt von einem Podologen in der Schweiz

PODERM€11.8752 rev

4mo ago

PODERM Nagellack Pflege Corrector & Perfector Kollagen | Glättet Kaschiert & Füllt Nagelrillen mit Natürlichem Gel Finish 8 ml | Gleichmäßige Nägel | Entwickelt von einem Podologen in der Schweiz

PODERM€12.7181 rev

4mo ago

What buyers say about poderm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkte”

beworben Vs Tatsächliches Produkt11%

“Macht was er soll”

Preis-Leistungs-Verhältnis7%

“Also hat sich total gelohnt für mich”

Farbe6%

“Nagelhärter Color Strong”

Benutzerfreundlichkeit6%

“Fingernagelschonend”

Einfache Anwendung5%

“Leicht aufzutragen”

Weiches Gefühl5%

“Fingernägel bleiben weich wie zuvor”

Haltbarkeit5%

“Er hält lange”

Symptomreduktion4%

“Nach regelmässigen Anwendung Besserung”

Effizienz3%

“Hat funktioniert”

What buyers complain about

Funktionalität insgesamt24%

“Absolut wirkungslos”

Preis-Leistungs-Verhältnis9%

“Geldverschwendung”

Farbe8%

“Pigmentierung: Sehr schlecht - der Lack deckt gar nicht”

Symptomreduktion7%

“bei mir hat sich auch nach mehrmaliger Anwendung noch keine sichtbare Besserung gezeigt.”

Geruch4%

“Riecht leider wie jeder Lack- schade,mir riecht gerade alles zuviel”

Lackqualität4%

“Pigmentierung: Sehr schlecht - der Lack deckt gar nicht”

Produktzustand3%

“So vermutet man,dass das Produkt schon ein anderer Kunde benutzt hat”

Qualität insgesamt3%

“Müll”

Saugfähigkeit3%

“das zeug zieht hartneckig nicht ein und ist unpraktikabel”

Abdeckung3%

“deckt nicht richtig”

Top return reasons

Farbe26%

Funktionalität insgesamt13%

Auslaufsicher10%

Lackqualität9%

beworben Vs Tatsächliches Produkt7%

Produktzustand7%

Geruch3%

Defekt Material/Teile3%

Qualität insgesamt2%

Benutzerfreundlichkeit2%

Common questions

Is poderm profitable to sell on Amazon Germany?: The niche generates €63K/yr across 32 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the poderm niche?: 2 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in poderm?: Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Farbe. The return rate is 0.4%.
When does demand for poderm peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the poderm niche?: Listings span €10.46–€33.46; the average listing price is €16.59 (sweet spot $15–$100). The average incumbent carries 2,774 reviews — the moat a new listing must climb.

poderm

poderm market data

Competition & brand share

Demand & seasonality

Top poderm search terms

Top poderm products on Amazon

Top sellers

Newest

Trending

What buyers say about poderm

What buyers love

What buyers complain about

Top return reasons

Common questions

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