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Poderm

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Poderm is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€63K/yr45K searches / yr
90-day growth
+23.1%search demand this quarter
Competition
43%top-5 click share · 2 brands · 19 sellers

Flapen Score

Poderm against its category

The dotted line is the Kosmetik average. Past it, Poderm is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poderm market on Amazon at a glance

Shoppers on Amazon Germany searched for Poderm 45K times last year and spent an estimated €63K. All 2 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+23.1%
Conversion, latest week
8.4%
Market size, estimated
€63Ka year
Peak month
August2.5× the quietest month
Top search term
poderm27K searches a year

02 · Price

A sale here is worth €16.59.

Listings sell for €16.59 on average, from €10.46 to €33.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €16.59 that is €2K to €4K a year per listing.

Average price
€16.59inside the $15 to $100 sweet spot
Price range
€10.46–€33.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #42 within Maniküre & Pediküre. It carries 2,774 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#42in Maniküre & Pediküre
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
2,774per listing
Listings tracked
32

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Poderm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Poderm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Poderm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poderm27K/yr
  • poderm serum6K/yr
  • milozol gegen nagelpilz original8K/yr
  • milozol5K/yr
  • poderm gelbe beschädigte nägel63/yr

Reviews and returns

What reviews say buyers love and hate about Poderm

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Funktionalität insgesamt”
0.4%of orders come back
“Absolut wirkungslos”
A buyer, on “Funktionalität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Poderm questions

Answered from the same tracked data.