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Poderm

Poderm shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47

Market size 16Growth 52Conversion 81Competition 70Returns 98Price range 79Avg price 79Brand share 0Review moat 37Quality gap 91
This niche Category average · 1,260 niches

Is Poderm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Poderm is a €63K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Poderm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +23.1% over the last 90 days and 8.4% of searches end in a purchase.

€63K

revenue / yr

Units sold / yr4K
Search volume / yr+23.1%45K
Conversion rate8.4%
Avg price€16.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 19
Top-5 product click share43%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement100%
New entrants (1y)12· 4 succeeded
Avg rating4.1★
Avg reviews2,774

Top Poderm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

0%

  • PODERM92%
  • MayProducts8%

Poderm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR8.4%Products32Brands2Top 5 Brands100%OOS Rate5.0%Rating4.1★Reviews2,774Avg BSR#42
1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Top Poderm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poderm27K/yr
  • poderm serum6K/yr
  • milozol gegen nagelpilz original8K/yr
  • milozol5K/yr
  • poderm gelbe beschädigte nägel63/yr

What reviews say buyers love and hate about Poderm

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt22%

Super Produkte

beworben Vs Tatsächliches Produkt11%

Macht was er soll

Preis-Leistungs-Verhältnis7%

Also hat sich total gelohnt für mich

Farbe6%

Nagelhärter Color Strong

Benutzerfreundlichkeit6%

Fingernagelschonend

What buyers complain about

66% of reviews
Funktionalität insgesamt24%

Absolut wirkungslos

Preis-Leistungs-Verhältnis9%

Geldverschwendung

Farbe8%

Pigmentierung: Sehr schlecht - der Lack deckt gar nicht

Symptomreduktion7%

bei mir hat sich auch nach mehrmaliger Anwendung noch keine sichtbare Besserung gezeigt.

Geruch4%

Riecht leider wie jeder Lack- schade,mir riecht gerade alles zuviel

Poderm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
26%
2Funktionalität insgesamt
13%
3Auslaufsicher
10%
4Lackqualität
9%
5beworben Vs Tatsächliches Produkt
7%

Common Poderm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poderm 57/100 on Amazon Germany — Worth a look. The niche generates €63K/yr across 32 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved +23.1% over the last 90 days.
Search demand for Poderm on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 2.5× the quietest.