Skip to content

Pinselset Makeup

Pinselset Makeup shows low returns (0.8%), but soft demand (-34.0% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 68Growth 8Conversion 41Competition 61Returns 96Price range 57Avg price 61Brand share 70Review moat 23Quality gap 45
This niche Category average · 1,260 niches

Is Pinselset Makeup profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pinselset Makeup is a €692K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Pinselset Makeup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.0% over the last 90 days and 3.3% of searches end in a purchase.

€692K

revenue / yr

Units sold / yr60K
Search volume / yr-34.0%1.6M
Conversion rate3.3%
Avg price€13.33

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers22 · 68
Top-5 product click share48%
Open market37%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement81%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews8,507

Top Pinselset Makeup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€35K€69K€104K€138K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

68

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

48%

Top 20: 86%

Open market

32%

  • START MAKERS19%
  • BEAKEY16%
  • REAL TECHNIQUES14%
  • MAANGE8%
  • HEYMKGO6%
  • Vicloon5%

Pinselset Makeup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR3.3%Products32Brands22Top 5 Brands63%OOS Rate8.3%Rating4.5★Reviews8,507Avg BSR#28
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Pinselset Makeup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pinselset makeup441K/yr
  • make up pinsel346K/yr
  • make up pinsel set165K/yr
  • makeup pinsel88K/yr
  • schminkpinsel set104K/yr
  • schminkpinsel71K/yr
  • pinsel makeup48K/yr
  • makeup brush set51K/yr
  • makeup brushes21K/yr
  • pinsel set schmink39K/yr

What reviews say buyers love and hate about Pinselset Makeup

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Pinselqualität26%

Bester Makeup-Pinsel

Qualität insgesamt22%

Super Produkt

Preis-Leistungs-Verhältnis13%

Preis-Leistung super

Weiches Gefühl10%

fühlt sich gut an

Benutzerfreundlichkeit3%

Handhabung ist super

What buyers complain about

62% of reviews
Gesamtgröße12%

kleiner als erwartet

Qualität insgesamt10%

Qualität ungenügend

Haltbarkeit9%

löst sich auf

Geruch7%

rochen nach Chemie.

Materialqualität6%

Sie sind aus schlechtem Material gefertigt, alle kaputt

Pinselset Makeup return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
26%
2Qualität insgesamt
24%
3Geruch
9%
4Pinselqualität
7%
5Weiches Gefühl
5%

Common Pinselset Makeup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinselset Makeup 53/100 on Amazon Germany — Worth a look. The niche generates €692K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -34.0% over the last 90 days.
Search demand for Pinselset Makeup on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.6× the quietest.