Is pinselset makeup profitable to sell on Amazon Germany?

The niche generates €692K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the pinselset makeup niche?

22 brands and 68 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in pinselset makeup?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 0.8%.

When does demand for pinselset makeup peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the pinselset makeup niche?

Listings span €3.26–€30.84; the average listing price is €13.33 (sweet spot $15–$100). The average incumbent carries 8,507 reviews — the moat a new listing must climb.

pinselset makeup

Worth a look

Shows low returns (0.8%), but soft demand (-34.0% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good€692K

€692K/yr · 1.6M searches

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€13.33

avg listing price — sweet spot $15–$100

Price range

Good€3.26–€30.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,506.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-34.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, pinselset makeup is a €692K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pinselset makeup market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: €667K–€800K; units × avg price
Conversion rate: 3.3%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 8.3%
Avg brand age: 34 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

48%

Top 20: 86%

Open market

32%

START MAKERS19%
BEAKEY16%
REAL TECHNIQUES14%
MAANGE8%
HEYMKGO6%
Vicloon5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top pinselset makeup search terms

pinselset makeup441K/yr -42.0%2.4% conv.
make up pinsel346K/yr -30.0%3.6% conv.
make up pinsel set165K/yr -44.0%2.3% conv.
makeup pinsel88K/yr -22.5%3.6% conv.
schminkpinsel set104K/yr -42.1%3.7% conv.
schminkpinsel71K/yr -33.0%2.5% conv.
pinsel makeup48K/yr -30.1%2.4% conv.
makeup brush set51K/yr -26.4%1.6% conv.
makeup brushes21K/yr +12.5%1.7% conv.
pinsel set schmink39K/yr -44.3%2.4% conv.

All search terms

Top pinselset makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEAKEY Pinselset Makeup Professionelles Foundation Make up Pinsel Set Premium Puderpinsel Lidschatten Blush Schminkpinsel Set Beauty Schwamm und Bürsteswaschener mit Eiform (10+2 Stück Silber)

BEAKEY€8.084.4★81,382 rev

Pinselset Makeup Start Makers 10 Stück Professionelle Make Up Pinsel Set Schwarzer Marmor Kosmetik Pinselset Puder Foundation Lidschatten Concealer Eyeshadow Schmink Pinsel (A)

START MAKERS€6.244.5★9,082 rev

Real Techniques Everyday Essentials + Make-up-Schwamm-Set Make-up-Pinsel und Make-up-Mixer-Schwamm für Foundation Rouge Bronzer Lidschatten und Puder 5-teiliges Set

REAL TECHNIQUES€11.744.7★54,790 rev

Makeup Pinselset Start Makers 15Pcs Marmor Makeup Pinsel Set Stiftung Pulver Blush Blending Eyeshadow Pinsel Sets

START MAKERS€9.354.5★9,082 rev

Vicloon Pinselset Makeup 15 Stück Professionelle Pinsel Set Premium Makeup Pinsel Set Schminkpinsel Set Foundation Puder Lidschatten Concealer Pinsel für Gesicht und Auge Mit Schminktasche

Vicloon€6.784.4★334 rev

Newest

by launch date

MAGEFY Pinselset Makeup 12 Stück Doppelseitige Pinsel Professionelles Pinselset mit 4 Makeup Schwämmen Vollständiges Make up Pinsel für Foundation Concealer Rouge Lidschatten-Kaffeegold

MAGEFY€15.3966 rev

4mo ago

OMANIAC 20-teiliges Makeup Pinsel Set Hochwertiges Pinselset Make-up aus langlebigen synthetischen Fasern Professionelle Makeup Pinsel für Alltag oder Reise Makeup Bürsten Set(Weiß)

OMANIAC€30.773,071 rev

8mo ago

MAANGE Pinselset Make Up Pinsel Set 16 Schminkpinsel 25-in-16 Duo-End Make up Pinsel Für Foundation Puder Lidschatten Concealer Blush Kaffee Gold

MAANGE€30.05251 rev

9mo ago

Real Techniques Blends Set 10-Piece Makeup Brush Collection with Beauty Bag for Face and Eye Use with Liquid Cream or Powder Vegan Cruelty-Free Travel-Friendly Easy to Clean

REAL TECHNIQUES€19.60277 rev

1y ago

56-teiliges Make-up Pinselset mit Schwämmen Stirnband & Tasche Profi-Qualität

Generisch€28.5636 rev

1y ago

What buyers say about pinselset makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Pinselqualität26%

“Bester Makeup-Pinsel”

Qualität insgesamt22%

“Super Produkt”

Preis-Leistungs-Verhältnis13%

“Preis-Leistung super”

Weiches Gefühl10%

“fühlt sich gut an”

Benutzerfreundlichkeit3%

“Handhabung ist super”

beworben Vs Tatsächliches Produkt3%

“Wie erwartet”

Einfache Reinigung3%

“lassen sich auch easy Reinigen.”

Eignung für Mischhaut2%

“Perfekt aufeinander abgestimmt: Das Set enthält alles, was man für ein komplettes Gesicht- und Augen-Makeup braucht – vom Foundation-Pinsel bis zum Blending-Brush”

Einfache Anwendung2%

“Foundation lässt sich gleichmäßig auftragen”

Komfort insgesamt1%

“Sehr angenehm auf der haut”

What buyers complain about

Gesamtgröße12%

“kleiner als erwartet”

Qualität insgesamt10%

“Qualität ungenügend”

Haltbarkeit9%

“löst sich auf”

Geruch7%

“rochen nach Chemie.”

Materialqualität6%

“Sie sind aus schlechtem Material gefertigt, alle kaputt”

Preis-Leistungs-Verhältnis4%

“Die Pinsel sind für diesen Preis echt nicht gut”

Hartes Gefühl4%

“Bürsten etwas zu hart”

Haarverwandt4%

“Verliert Haare”

Pinselqualität3%

“Also einen professionellen Eindruck machen die Pinsel überhaupt nicht”

Produktzustand2%

“Produkt kam offensichtlich bereits geöffnet an, die Pinsel waren zwar zum Glück noch unbenutzt aber die Verpackung hatte Risse und offensichtliche Gebrauchsspuren und Mängel”

Top return reasons

Gesamtgröße26%

Qualität insgesamt24%

Geruch9%

Pinselqualität7%

Weiches Gefühl5%

Funktionalität insgesamt4%