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Pinselreiniger Make Up

Pinselreiniger Make Up shows low returns (0.7%), but soft demand (-24.1% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 26Growth 13Conversion 62Competition 53Returns 97Price range 58Avg price 54Brand share 76Review moat 70Quality gap 73
This niche Category average · 1,260 niches

Is Pinselreiniger Make Up profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pinselreiniger Make Up is a €106K/yr Amazon Germany market (156K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Pinselreiniger Make Up: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.1% over the last 90 days and 5.4% of searches end in a purchase.

€106K

revenue / yr

Units sold / yr8K
Search volume / yr-24.1%156K
Conversion rate5.4%
Avg price€12.50

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers20 · 24
Top-5 product click share53%
Open market41%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement92%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews688

Top Pinselreiniger Make Up products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€11K€16K€21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

35%

  • DUcare22%
  • Senhui12%
  • StylPro11%
  • Ubisye8%
  • VYVbelle7%
  • AOOTE6%

Pinselreiniger Make Up demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR5.4%Products25Brands20Top 5 Brands59%OOS Rate35.8%Rating4.3★Reviews688Avg BSR#540
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Pinselreiniger Make Up search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pinselreiniger make up44K/yr
  • make up pinsel reiniger30K/yr
  • pinsel reinigung13K/yr
  • makeup brush cleaner11K/yr
  • make up brush cleaner9K/yr
  • pinselreiniger make up elektrisch6K/yr
  • elektrischer pinselreiniger6K/yr
  • pinsel reinigung make up10K/yr
  • schminkpinsel reiniger6K/yr
  • pinselreiniger elektrisch5K/yr

What reviews say buyers love and hate about Pinselreiniger Make Up

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Einfache Reinigung31%

Sehr gutes Tool um seine Makeup Pinsel gereinigt zu kriegen

Qualität insgesamt11%

Super Produkt

Reinigung10%

Sauber, einfach, günstig

Benutzerfreundlichkeit7%

Super Anwendung

beworben Vs Tatsächliches Produkt4%

Dieses Produkt tut was es verspricht: klare Kaufempfehlung

What buyers complain about

77% of reviews
Einfache Reinigung31%

Reinigungswirkung nicht perfekt

Preis-Leistungs-Verhältnis12%

Für 39 € etwas besseres erwartet

Qualität insgesamt7%

Billiges teil

Feucht/Trocken7%

die Pinsel noch immer nicht trocken.

beworben Vs Tatsächliches Produkt5%

Falsche Beschreibung

Pinselreiniger Make Up return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
26%
2Gesamtgröße
17%
3Defekt Material/Teile
10%
4Qualität insgesamt
9%
5Einfache Reinigung
7%

Common Pinselreiniger Make Up questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinselreiniger Make Up 54/100 on Amazon Germany — Worth a look. The niche generates €106K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.
Search demand for Pinselreiniger Make Up on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.