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Pinselhalter

soft demand (-40.6% this quarter) — Pinselhalter doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 8Growth 5Conversion 12Competition 87Returns 77Price range 49Avg price 38Brand share 96Review moat 84Quality gap 37
This niche Category average · 1,260 niches

Is Pinselhalter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pinselhalter is a €33K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.

Pinselhalter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.6% over the last 90 days and 1.0% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr6K
Search volume / yr-40.6%324K
Conversion rate1.0%
Avg price€10.53

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers51 · 80
Top-5 product click share28%
Open market66%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement89%
New entrants (1y)24· 0 succeeded
Avg rating4.5★
Avg reviews319

Top Pinselhalter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€668€1K€2K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

80

Top-5 brand share

34%

Top 20: 78%

Top-5 click share

28%

Top 20: 64%

Open market

61%

  • Chrrapte8%
  • Nwvuop8%
  • fanado7%
  • PROSCALE6%
  • CenYouful5%
  • Anyoifax5%

Pinselhalter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume324KCVR1.0%Products71Brands51Top 5 Brands34%OOS Rate11.2%Rating4.5★Reviews319Avg BSR#145
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Top Pinselhalter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pinselhalter90K/yr
  • pinsel aufbewahrung26K/yr
  • make up pinsel organizer23K/yr
  • pinselhalter kosmetik25K/yr
  • pinsel behälter19K/yr
  • pinsel organizer23K/yr
  • pinsel halter18K/yr
  • schminkpinsel behälter14K/yr
  • makeup brush holder10K/yr
  • pinsel halterung make up9K/yr

What reviews say buyers love and hate about Pinselhalter

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Benutzerfreundlichkeit21%

Sehr praktisch, vor allem, weil es sich dreht

Qualität insgesamt10%

Super gutes Produkt

beworben Vs Tatsächliches Produkt10%

Ware, wie bestellt

Preis-Leistungs-Verhältnis8%

Super Preis

Stärke8%

macht einen robusten Eindruck

What buyers complain about

70% of reviews
Qualität insgesamt19%

Müll

Preis-Leistungs-Verhältnis11%

Sein Geld nicht wert

Materialqualität8%

✖ Material: Kunststoff wirkt etwas dünn

Gesamtgröße7%

Die beiden Teile sind größer als ich dachte

Geruch7%

Chemisch stinkende Chinaware

Pinselhalter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Qualität insgesamt
11%
3Materialqualität
7%
4Farbe
6%
5beworben Vs Tatsächliches Produkt
4%

Common Pinselhalter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinselhalter 46/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 71 tracked products. 0 of 24 products launched in the last 360 days are still selling. Search demand moved -40.6% over the last 90 days.
Search demand for Pinselhalter on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.5× the quietest.