Is Pilzbürste profitable to sell on Amazon Germany?

Flapen scores Pilzbürste 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €43K a year across 14 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -37.5% in the last 90 days.

How competitive is the Pilzbürste niche on Amazon Germany?

13 brands and 28 sellers compete in Pilzbürste on Amazon Germany. The top 5 Pilzbürste products take 76% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Pilzbürste?

Pilzbürste buyers on Amazon Germany complain most about Gesamtgröße, Benutzerfreundlichkeit, and beworben Vs Tatsächliches Produkt. An estimated 0.5% of orders come back.

When does demand for Pilzbürste peak?

Search demand for Pilzbürste on Amazon Germany peaks in Aug–Sep–Oct–Nov, and the busiest month runs 5.1× the quietest.

What does it cost to enter the Pilzbürste niche?

Pilzbürste sells for €7.07 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.96 to €12.81. The average product has 410 reviews, the count a new listing must catch up to.

Pilzbürste

Fail

Prices span $3.96–$12.81, mostly outside the sweet spot, so Pilzbürste is a Fail.

Flapen Score: 37
37 / 100Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size: €43K/yr57K searches / yr
90-day growth: -37.5%search demand this quarter
Competition: 76%top-5 click share · 13 brands · 28 sellers

Flapen Score

Pilzbürste against its category

The dotted line is the Kosmetik average. Past it, Pilzbürste is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Pilzbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Pilzbürste 57K times last year and spent an estimated €43K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months: 57K
Growth, 90 days vs prior 90: -37.5%
Conversion, latest week: 10.7%
Market size, estimated: €43Ka year
Peak month: October5.1× the quietest month
Top search term: pilzbürste43K searches a year

02 · Price

A sale here is worth €7.07.

Listings sell for €7.07 on average, from €3.96 to €12.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €7.07 that is €4K to €5K a year per listing.

Average price: €7.07under the $15 to $100 sweet spot
Price range: €3.96–€12.81
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€5K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #129 within Baden & Körperpflege. It carries 410 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 64%
Prime listings: 100%
Out of stock, average day: 7.0%
Average rank: #129in Baden & Körperpflege
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 410per listing
Listings tracked: 14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Pilzbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

13 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

18%

Brand 136%
Brand 214%
Brand 310%
Brand 410%
Brand 57%
Brand 64%
Open — no brand owns it (7 brands, 18%)

Demand

Pilzbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.1×

Search terms

Top Pilzbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pilzbürste43K/yr -38.1%10.0% conv.
champignonbürste4K/yr -31.1%9.5% conv.
pilzpinsel5K/yr -38.6%8.8% conv.
pilz bürste3K/yr -38.2%9.3% conv.
pilzbürste pfifferlinge2K/yr -33.3%19.2% conv.

Reviews and returns

What reviews say buyers love and hate about Pilzbürste

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

33%of negative reviews mention “Gesamtgröße”

0.5%of orders come back

“Das Pinselchen ist nämlich miniklein”

A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Pilzbürste questions

Answered from the same tracked data.

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