Is Pickelstift profitable to sell on Amazon Germany?

Flapen scores Pickelstift 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €91K a year across 20 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -14.4% in the last 90 days.

How competitive is the Pickelstift niche on Amazon Germany?

6 brands and 70 sellers compete in Pickelstift on Amazon Germany. The top 5 Pickelstift products take 62% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Pickelstift?

Pickelstift buyers on Amazon Germany complain most about Allergien, Funktionalität insgesamt, and Feucht/Trocken. An estimated 0.1% of orders come back.

What does it cost to enter the Pickelstift niche?

Pickelstift sells for €6.45 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.31 to €21.41. The average product has 1,404 reviews, the count a new listing must catch up to.

Pickelstift

Fail

The top 5 brands take 98% of clicks, so Pickelstift is a Fail.

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €91K/yr85K searches / yr
90-day growth: -14.4%search demand this quarter
Competition: 62%top-5 click share · 6 brands · 70 sellers

Flapen Score

Pickelstift against its category

The dotted line is the Kosmetik average. Past it, Pickelstift is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Pickelstift market on Amazon at a glance

Shoppers on Amazon Germany searched for Pickelstift 85K times last year and spent an estimated €91K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months: 85K
Growth, 90 days vs prior 90: -14.4%
Conversion, latest week: 16.6%
Market size, estimated: €91Ka year
Top search term: neutrogena anti pickel54K searches a year

02 · Price

A sale here is worth €6.45.

Listings sell for €6.45 on average, from €3.31 to €21.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €6.45 that is €2K to €3K a year per listing.

Average price: €6.45under the $15 to $100 sweet spot
Price range: €3.31–€21.41
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #438 within Gesicht. It carries 1,404 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 95%
Out of stock, average day: 0.0%
Average rank: #438in Gesicht
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 1,404per listing
Listings tracked: 20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Pickelstift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Brand 186%
Brand 26%
Brand 33%
Brand 42%
Brand 52%
Brand 62%

Demand

Pickelstift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Pickelstift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

neutrogena anti pickel54K/yr -9.0%14.3% conv.
pickelstift8K/yr -4.0%6.4% conv.
anti pickel stift8K/yr -27.5%7.5% conv.
pickel stift4K/yr -23.4%7.4% conv.
anti pickel gel3K/yr +16.9%3.0% conv.
neutrogena anti pickel creme5K/yr -42.1%17.5% conv.
neutrogena anti pickel feuchtigkeitscreme3K/yr -76.2%20.8% conv.

Reviews and returns

What reviews say buyers love and hate about Pickelstift

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Effizienz”

22%of negative reviews mention “Allergien”

0.1%of orders come back

“Schlimme allergische Reaktionen”

A buyer, on “Allergien”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Pickelstift questions

Answered from the same tracked data.

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