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Ph Neutrales Duschgel

Fail

The top 5 brands take 100% of clicks, so Ph Neutrales Duschgel is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€272K/yr447K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
67%top-5 click share · 4 brands · 43 sellers

Flapen Score

Ph Neutrales Duschgel against its category

The dotted line is the Kosmetik average. Past it, Ph Neutrales Duschgel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ph Neutrales Duschgel market on Amazon at a glance

Shoppers on Amazon Germany searched for Ph Neutrales Duschgel 447K times last year and spent an estimated €272K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €272K a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
13.2%
Market size, estimated
€272Ka year
Top search term
sebamed167K searches a year

02 · Price

A sale here is worth €4.59.

Listings sell for €4.59 on average, from €2.39 to €10.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €4.59 that is €7K to €9K a year per listing.

Average price
€4.59under the $15 to $100 sweet spot
Price range
€2.39–€10.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
€7K–€9K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Baden & Körperpflege. It carries 165 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#100in Baden & Körperpflege
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
165per listing
Listings tracked
19

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
73 months

Products

Top Ph Neutrales Duschgel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Ph Neutrales Duschgel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked

Search terms

Top Ph Neutrales Duschgel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sebamed167K/yr
  • sebamed duschgel76K/yr
  • seba med43K/yr
  • ph neutrales duschgel27K/yr
  • seba30K/yr
  • seba med duschgel20K/yr
  • duschgel ph neutral12K/yr
  • duschgel sensitiv10K/yr
  • totes meer duschgel9K/yr
  • duschgel parfümfrei7K/yr

Reviews and returns

What reviews say buyers love and hate about Ph Neutrales Duschgel

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Geruch”
16%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“Was mich ein wenig stört, ist der Geruch der Lotion”
A buyer, on “Geruch”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ph Neutrales Duschgel questions

Answered from the same tracked data.