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Pflanzenhaarfarbe

Pflanzenhaarfarbe shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 51Growth 22Conversion 84Competition 64Returns 99Price range 11Avg price 55Brand share 0Review moat 31Quality gap 90
This niche Category average · 1,260 niches

Is Pflanzenhaarfarbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pflanzenhaarfarbe is a €304K/yr Amazon Germany market (259K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Pflanzenhaarfarbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.9% over the last 90 days and 9.3% of searches end in a purchase.

€304K

revenue / yr

Units sold / yr25K
Search volume / yr-5.9%259K
Conversion rate9.3%
Avg price€12.64

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 23
Top-5 product click share47%
Open market0%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement88%
New entrants (1y)1· 0 succeeded
Avg rating4.1★
Avg reviews3,384

Top Pflanzenhaarfarbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€24K€36K€49K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

0%

  • Khadi84%
  • LOGONA Naturkosmetik8%
  • Sante Naturkosmetik4%
  • Herbal Time2%
  • RELIQT2%

Pflanzenhaarfarbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR9.3%Products34Brands5Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews3,384Avg BSR#70
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Pflanzenhaarfarbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • khadi haarfarbe93K/yr
  • khadi44K/yr
  • pflanzenhaarfarbe25K/yr
  • logona pflanzenhaarfarbe16K/yr
  • naturhaarfarbe14K/yr
  • henna haarfarbe braun9K/yr
  • pflanzliche haarfarbe7K/yr
  • khadi nussbraun6K/yr
  • khadi henna7K/yr
  • khadi dunkelbraun6K/yr

What reviews say buyers love and hate about Pflanzenhaarfarbe

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Farbe24%

Deckt super Grau ab

Eignung für gefärbtes Haar9%

färbt bestens und gut verträglich auf der Kopfhaut

Qualität insgesamt8%

Super Produkt

Abdeckung6%

Super grauabdeckung

Geruch6%

Das Shampoo hat ein kräuteriges Aroma, genau so, wie es sein soll, und keinen künstlichen, beißenden Geruch

What buyers complain about

68% of reviews
Farbe19%

Farbe hält nicht

Eignung für gefärbtes Haar14%

Erst in Henna Rot - das war immer zu orange (Ausgangshaarfarbe Dunkelblond)

Geruch8%

Stinkt

Abdeckung6%

Nicht deckend

Funktionalität insgesamt6%

Funktioniert überhaupt nicht

Pflanzenhaarfarbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
32%
2Motorleistung
20%
3Eignung für gefärbtes Haar
7%
4Funktionalität insgesamt
6%
5beworben Vs Tatsächliches Produkt
5%

Common Pflanzenhaarfarbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pflanzenhaarfarbe 53/100 on Amazon Germany — Worth a look. The niche generates €304K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.9% over the last 90 days.
Search demand for Pflanzenhaarfarbe on Amazon Germany is steady year-round — the busiest month runs 1.2× the quietest.