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Perückenkopf

Maybe

The top 5 brands take only 54% of clicks. But demand is soft, at -26.8% this quarter, so Perückenkopf is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 47
Market size
€202K/yr379K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
37%top-5 click share · 30 brands · 38 sellers

Flapen Score

Perückenkopf against its category

The dotted line is the Kosmetik average. Past it, Perückenkopf is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perückenkopf market on Amazon at a glance

Shoppers on Amazon Germany searched for Perückenkopf 379K times last year and spent an estimated €202K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €202K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
3.8%
Market size, estimated
€202Ka year
Peak month
October1.9× the quietest month
Top search term
perückenkopf69K searches a year

02 · Price

A sale here is worth €14.06.

Listings sell for €14.06 on average, from €2.65 to €32.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €14.06 that is €4K to €7K a year per listing.

Average price
€14.06under the $15 to $100 sweet spot
Price range
€2.65–€32.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #65 within Haarverlängerungen & Perücken. It carries 831 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
85%
Out of stock, average day
8.7%
Average rank
#65in Haarverlängerungen & Perücken
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
831per listing
Listings tracked
46

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Perückenkopf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

38

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

37%

Top 20: 76%

Open market

41%

  • Brand 121%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Perückenkopf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Perückenkopf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perückenkopf69K/yr
  • perückenständer48K/yr
  • kopf40K/yr
  • styroporkopf41K/yr
  • styropor kopf20K/yr
  • wig stand12K/yr
  • wig head11K/yr
  • mannequin head9K/yr
  • perücken kopf10K/yr
  • perrückenkopfhalter9K/yr

Reviews and returns

What reviews say buyers love and hate about Perückenkopf

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“Leider fällt der Kopf für einen Männerkopf sehr klein aus”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Perückenkopf questions

Answered from the same tracked data.