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Perücke Weiß

Fail

Demand is soft, at -74.1% this quarter, so Perücke Weiß is a Fail.

Flapen Score
39
39 / 100
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Market size
€27K/yr100K searches / yr
90-day growth
-74.1%search demand this quarter
Competition
40%top-5 click share · 21 brands · 26 sellers

Flapen Score

Perücke Weiß against its category

The dotted line is the Kosmetik average. Past it, Perücke Weiß is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perücke Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Perücke Weiß 100K times last year and spent an estimated €27K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-74.1%
Conversion, latest week
1.9%
Market size, estimated
€27Ka year
Peak month
February7.3× the quietest month
Top search term
white wig15K searches a year

02 · Price

A sale here is worth €14.18.

Listings sell for €14.18 on average, from €7.82 to €25.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.18 that is €0 to €1K a year per listing.

Average price
€14.18under the $15 to $100 sweet spot
Price range
€7.82–€25.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
7.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #252 within Haarverlängerungen & Perücken. It carries 2,094 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
7.6%
Average rank
#252in Haarverlängerungen & Perücken
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
2,094per listing
Listings tracked
36

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Perücke Weiß products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

€0€1K€2K€3K€4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Est. top-5 brand share

75%

Top 20: 99%

Est. top-5 click share

40%

Top 20: 85%

Open market

22%

  • MapofBeauty53%
  • UTIEHD8%
  • maysuwell7%
  • Sofeiyan5%
  • Fulang Hair4%
  • RUWISS3%

Demand

Perücke Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 7.3×

Search terms

Top Perücke Weiß search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white wig15K/yr
  • weiße perücke20K/yr
  • perücke weiß27K/yr
  • weiße perücke lang7K/yr
  • perücke weiß lang9K/yr
  • perücke weiss8K/yr
  • perücke weiß kurz5K/yr
  • weisse perücke4K/yr
  • perücke damen weiß6K/yr

Reviews and returns

What reviews say buyers love and hate about Perücke Weiß

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Preis-Leistungs-Verhältnis”
20%of negative reviews mention “Perücke/Kunsthaarqualität”
7.6%of orders come back
“Als die Perrücke bei mir angekommen ist dachte ich so okay etwas wenig haare”
A buyer, on “Perücke/Kunsthaarqualität”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Perücke Weiß questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data