Is Perücke Rot profitable to sell on Amazon Germany?

Flapen scores Perücke Rot 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €68K a year across 47 tracked products. 0 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew -80.7% in the last 90 days.

How competitive is the Perücke Rot niche on Amazon Germany?

28 brands and 43 sellers compete in Perücke Rot on Amazon Germany. The top 5 Perücke Rot products take 37% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Perücke Rot?

Perücke Rot buyers on Amazon Germany complain most about Perücke/Kunsthaarqualität, Geruch, and beworben Vs Tatsächliches Produkt. An estimated 10.7% of orders come back, which is high.

When does demand for Perücke Rot peak?

Search demand for Perücke Rot on Amazon Germany peaks in Jan–Feb–Oct, and the busiest month runs 9.9× the quietest.

What does it cost to enter the Perücke Rot niche?

Perücke Rot sells for €14.50 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.28 to €24.53. The average product has 3,041 reviews, the count a new listing must catch up to.

Perücke Rot

Fail

Demand is soft, at -80.7% this quarter, so Perücke Rot is a Fail.

Filters Quality Gap High Returns

Flapen Score: 43
43 / 100Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size: €68K/yr176K searches / yr
90-day growth: -80.7%search demand this quarter
Competition: 37%top-5 click share · 28 brands · 43 sellers

Flapen Score

Perücke Rot against its category

The dotted line is the Kosmetik average. Past it, Perücke Rot is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Perücke Rot market on Amazon at a glance

Shoppers on Amazon Germany searched for Perücke Rot 176K times last year and spent an estimated €68K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months: 176K
Growth, 90 days vs prior 90: -80.7%
Conversion, latest week: 2.7%
Market size, estimated: €68Ka year
Peak month: February9.9× the quietest month
Top search term: perücke rot59K searches a year

02 · Price

A sale here is worth €14.50.

Listings sell for €14.50 on average, from €7.28 to €24.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €14.50 that is €1K to €4K a year per listing.

Average price: €14.50under the $15 to $100 sweet spot
Price range: €7.28–€24.53
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€4K
Returns: 10.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #219 within Haarverlängerungen & Perücken. It carries 3,041 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings: 64%
Prime listings: 100%
Out of stock, average day: 13.2%
Average rank: #219in Haarverlängerungen & Perücken
Average rating: 3.99 starsAmazon Germany average 4.37 stars
Average reviews: 3,041per listing
Listings tracked: 47

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 13
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Perücke Rot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

37%

Top 20: 75%

Open market

32%

Brand 124%
Brand 213%
Brand 312%
Brand 48%
Brand 55%
Brand 65%

Demand

Perücke Rot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 9.9×

Search terms

Top Perücke Rot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

perücke rot59K/yr -82.3%2.0% conv.
rote perücke44K/yr -80.0%2.3% conv.
red wig11K/yr -15.4%1.6% conv.
perücke damen rot16K/yr -81.5%2.3% conv.
perücke rot lang12K/yr -79.8%2.2% conv.
perücke rot kurz6K/yr -75.6%1.1% conv.
rote haare perücke4K/yr -67.2%0.8% conv.
rote perücke lang5K/yr -79.7%3.1% conv.
perücke rot locken6K/yr -91.7%0.0% conv.
perücke rote haare5K/yr -87.5%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Perücke Rot

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Perücke/Kunsthaarqualität”

16%of negative reviews mention “Perücke/Kunsthaarqualität”

10.7%of orders come back

“Diese Perücke ist einfach unmöglich”

A buyer, on “Perücke/Kunsthaarqualität”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Perücke Rot questions

Answered from the same tracked data.

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