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Perücke Pink

Fail

Demand is soft, at -83.2% this quarter, so Perücke Pink is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€87K/yr229K searches / yr
90-day growth
-83.2%search demand this quarter
Competition
43%top-5 click share · 25 brands · 43 sellers

Flapen Score

Perücke Pink against its category

The dotted line is the Kosmetik average. Past it, Perücke Pink is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perücke Pink market on Amazon at a glance

Shoppers on Amazon Germany searched for Perücke Pink 229K times last year and spent an estimated €87K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-83.2%
Conversion, latest week
2.5%
Market size, estimated
€87Ka year
Peak month
February11.6× the quietest month
Top search term
pink wig26K searches a year

02 · Price

A sale here is worth €15.58.

Listings sell for €15.58 on average, from €6.29 to €27.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €15.58 that is €0 to €2K a year per listing.

Average price
€15.58inside the $15 to $100 sweet spot
Price range
€6.29–€27.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
10.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #173 within Haarverlängerungen & Perücken. It carries 2,899 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
98%
Out of stock, average day
7.5%
Average rank
#173in Haarverlängerungen & Perücken
Average rating
3.82 starsAmazon Germany average 4.37 stars
Average reviews
2,899per listing
Listings tracked
46

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Perücke Pink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

43

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

43%

Top 20: 76%

Open market

29%

  • Brand 140%
  • Brand 213%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Perücke Pink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 11.6×

Search terms

Top Perücke Pink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink wig26K/yr
  • perücke pink44K/yr
  • pinke perücke30K/yr
  • rosa perücke30K/yr
  • perücke rosa53K/yr
  • wig pink4K/yr
  • perücke damen pink7K/yr
  • pinke perücke damen5K/yr
  • perücke damen rosa10K/yr
  • perücke rosa lang7K/yr

Reviews and returns

What reviews say buyers love and hate about Perücke Pink

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Perücke/Kunsthaarqualität”
24%of negative reviews mention “Gesamtgröße”
10.8%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Perücke Pink questions

Answered from the same tracked data.